Core Viewpoint - Avita has announced a deepened collaboration with Huawei, marking a significant upgrade in their existing partnership and clarifying Avita's strategic 2.0 approach, which aims for substantial global sales growth by 2035 [2][3]. Group 1: Strategic Goals - Avita's strategic 2.0 goals include achieving global sales of 400,000 units and annual revenue of 100 billion yuan by 2027, increasing to 800,000 units by 2030, and challenging for 1.5 million units by 2035 [2]. - The company plans to launch 17 new models in collaboration with Huawei by 2030, with four models set to debut in 2026 [4]. Group 2: Partnership with Huawei - Avita's partnership with Huawei has evolved from the initial HI model to the HI PLUS model, where Huawei plays a more integrated role in product definition, development, and marketing [3]. - Avita has invested 11.5 billion yuan to acquire a 10% stake in Huawei's subsidiary, becoming its second-largest shareholder [3]. Group 3: Market Position and Sales - Avita's sales have shown consistent growth, with expectations to reach 15,000 units by the end of the year and 20,000 units next year, although it still lags behind leading brands that achieve monthly sales of 30,000 units [5][11]. - The company acknowledges the need to enhance its product offerings and service capabilities to improve market competitiveness [11]. Group 4: Brand Development and Market Expansion - Avita aims to redefine its brand image from a focus on unique aesthetics to a broader appeal that emphasizes functionality and space, targeting a wider audience [12][13]. - The company has begun its overseas expansion, entering 34 countries and regions with a target of reaching 45-50 by next year, focusing on markets like the Middle East and Europe [14].

Core Viewpoint - Avita's Chairman Wang Hui announced the Avita Strategy 2.0, emphasizing the company's future development and global expansion plans during a press conference that unexpectedly extended from one hour to one and a half hours [2] Group 1: Leadership Transition - Wang Hui was appointed as the Chairman of Avita Technology, taking over from Zhu Huarong, and is responsible for the company's strategic planning and global operations [2] - Wang Hui shared three personal stories to address concerns about his lack of experience in leading an independent brand, highlighting his involvement in Avita's establishment and strategic partnerships [3][5] Group 2: Global Expansion Strategy - Wang Hui stated that electrification is just the beginning, with globalization being the main focus, as Avita aims to enter over 80 countries and establish more than 700 sales channels by 2030 [3] - Currently, Avita has entered over 25 countries and regions, including Thailand, UAE, and Singapore [3] Group 3: Sales Targets and Performance - Avita's future sales targets include 400,000 units by 2027 and 800,000 units by 2030, with a long-term goal of 1.5 million units by 2035 [6] - The company faces significant sales pressure, having set a target of 220,000 units for the current year but achieving only 79,711 deliveries from January to August, representing a completion rate of 36% [6] Group 4: Strategic Partnerships - Avita was established through a collaboration between Changan Automobile, CATL, and Huawei, leveraging their strengths in design, technology, and manufacturing [7] - The strategic partnership with Huawei and CATL aims to enhance Avita's competitive edge, although concerns exist regarding the exclusivity of technology access [7] Group 5: Support from Partners - Huawei plans to share its successful operational processes with Avita and emphasizes a quality-first approach in their collaboration [8] - Huawei will provide advanced intelligent driving technology and cloud computing resources to support Avita's product development [9] - CATL will assist Avita in brand marketing and global expansion, integrating resources for product promotion and safety marketing [9]