春节假期，车企们也没忘了营销。 车东西2月25日消息，在已经过去的2026丙午马年春节假期中，千家万户沉浸在团圆年味中时，中国汽车市场的营销"大戏"也同时开场。 在今年春节假期，车企营销全面开战，春晚刷屏、电影植入、热点玩梗等流派各显神通，几乎所有主流品牌都没停下宣传的脚步。 据车东西不完全统计，至少有11大玩家20个品牌参与了马年春节假期的春晚、春节档电影和自制短片的营销大战。 从鸿蒙智行的广告连续多年登上春晚，到汽车相关题材的电影引来车企扎堆植入，再到宝马借品牌名称融合马年拍摄的短片，车企们用差异化 营销打法抢占用户心智，也为车圈接下来更加激烈的竞争拉开了序幕。 鸿蒙智行的广告登上春晚 01.鸿蒙智行集体亮相，领克、启源出现在分会场 作为国民级的节目，在春晚投放可以在大众心中提升品牌知名度，而《2026中央广播电视总台春节联欢晚会》上自然也出现了众多车企的身 影。 鸿蒙智行旗下尊界品牌的尊界S800车型成为春晚"智慧出行时代旗舰合作伙伴"，连续两年与春晚合作。 尊界S800成为春晚"智慧出行时代旗舰合作伙伴" 鸿蒙智行旗下的另一个品牌问界则延续了三年春晚合作的热度，在创意节目《手到福来》中深度植入，问界M ...

隐藏式门把手的设计并非新生事物，其历史可追溯至1952年，当时搭载在奔驰300SL上，主要目的是降低风阻。然而，真正让它流行起来的，是2012年特斯 拉ModelS采用的电控弹出式设计。这一创新引发了众多新能源车企的效仿，隐藏式门把手逐渐成为新能源车的科技感标配，甚至部分燃油车也加以跟进。 有数据显示，到2025年，国内新上市的新能源车型中，超过五成装配了隐藏式门把手，部分头部车企更是实现了全系车型标配。 但看似科技感十足的隐藏式门把手，实际效果不尽如人意。据测试，它仅能带来0.0012cd的风阻微弱改善，对电动车续航的提升也仅仅只有几公里。相比之 下，其带来的弊端日益凸显。如在实际使用中，当气温较低时，门把手容易被冻住，无法正常弹出。更为严重的是，在一些交通事故中，车辆碰撞后隐藏式 门把手可能无法自动弹出，同时内门把手隐藏在看不见的凹槽内，导致乘客在紧急情况下无法快速开门下车，增加了救援难度和时间，威胁乘客的生命安 全。 此次新国标的出台，意味着因新能源汽车快速发展而流行起来的隐藏式门把手将逐渐退出历史舞台。新规对车企设置了过渡期：对于新申请批准的车型， 2027年1月1日起，需满足除"手部操作空间"外的全 ...

Core Insights - The penetration rate of new energy vehicles (NEVs) in China is projected to reach 47.9% by 2025, with December 2025 marking the first month where it surpasses 50%, maintaining its position as the world's largest market for 11 consecutive years [2] - The transition of NEVs from a niche market to a mainstream consumer product is evident, with a significant increase in the variety of models available, including higher-end brands like Tesla and NIO [3][4] - Consumer preferences are shifting towards higher-value vehicles, as evidenced by the increasing presence of models priced above 200,000 yuan in the market [5] Market Dynamics - The growth of NEVs in rural areas, such as Zhuolu County, is accompanied by a structural shift in consumer preferences, moving from low-cost models to more diverse options that include premium brands [3][4] - The rapid expansion of charging infrastructure is supporting the growth of NEVs, with over 20 million charging facilities nationwide by the end of 2025, and a 56.2% year-on-year increase in private charging stations [6] - Despite the growth in infrastructure, charging anxiety persists, with only 28.7% of households having private charging stations, indicating a gap between infrastructure expansion and actual accessibility [6] Consumer Behavior - The demand for plug-in hybrid vehicles (PHEVs) is declining, with their contribution to the NEV market dropping from 69.7% in 2024 to 15.1% in the first three quarters of 2025, reflecting a market adjustment as pure electric vehicles become more affordable [7][8] - The average selling price of A-class gasoline vehicles has fallen below that of PHEVs, leading consumers to reassess the cost-effectiveness of hybrid models compared to traditional gasoline vehicles [8] - The willingness to pay for advanced driving features is low among consumers in rural areas, with a significant portion preferring basic, practical vehicles over those with high-tech features [9][10] Industry Trends - The 2025 NEV catalog includes a record 124 models, but there is a noted decrease in basic practical models designed for everyday use, as manufacturers focus on higher-margin products [10] - The current market environment allows consumers to make more informed choices, leading to a clearer understanding of genuine needs versus artificially stimulated demand [10]

Group 1 - The film "Fast and Furious 3" has become a phenomenon during the 2026 Spring Festival, achieving a box office of over 2 billion yuan, marking it as the first film of the season to reach this milestone [1] - The film features nearly 10 automotive brands, including Audi, Volkswagen, Li Auto, Lynk & Co, Avita, and BYD, showcasing a diverse lineup of traditional fuel, luxury performance, new energy, and smart vehicles [1] - The core vehicle in the film is the Audi A3 rally car, which is a modified version of the Audi A3 Sportback, highlighting the film's focus on performance cars [1] Group 2 - Lynk & Co's Z20 serves as the central new energy racing vehicle, representing the brand's upcoming electric compact SUV set to launch by the end of 2024 [2] - The film illustrates a shift in automotive marketing from mere product placement to a deeper integration of vehicles as key narrative elements, moving from "props" to "protagonists" [2] - Brands are now participating as co-creators in films, integrating their product features into the storyline from the script stage, rather than as post-production advertisements [3] Group 3 - The initial market response to the film's automotive integration has been positive, with over 3,000 units of the Audi A3 rally car model sold on e-commerce platforms within 24 hours [3] - The release of "Fast and Furious 3" has led to a noticeable increase in online interest for models such as the Audi E5 Sportback, Audi RS5, Audi RS6, and Li Auto MEGA [3]

纯电动版本有两种布局，一种为后置双电机后驱，驱动电机峰值功率均为251千瓦；此外还提供三电机 版，在后置双电机基础上增加了一台210千瓦的前置电机，系统最大功率712千瓦(969马力)。 值得一提的是，门板扶手区域优化了应急拉手并新增车窗开关按键，更为醒目，可在极端情况下从车内 解锁车门，同时下方新增开放式门板储物区，后排则增加AVATR MAG连接点。 车身尺寸方面，新车长宽高分别为5020/1999/1470(1460)mm，轴距为3020mm，定位中大型轿车。动力 部分，参考申报信息可知，新车提供三种方案，增程版采用1.5T增程器+后置双电机，其中发动机最大 功率115千瓦，单个电机峰值功率均为200千瓦，匹配52.01kWh的磷酸铁锂蓄电池组，WLTC工况下续航 里程为261公里。 凤凰网科技讯2月10日，官方公布了新阿维塔12的内饰图。从官图看，新车依旧延续了现款的设计方 案，整体呈现环抱式，采用红黑撞色，车顶采用天鹅绒材质进行包裹，营造豪华氛围。同时在诸多细节 方面进行升级，方向盘增加一键语音和Boost一键加速物理按键，DMS疲劳驾驶预警系统也得到优化。 ...

Core Insights - Changan Automobile's Tian Shu intelligent system has demonstrated impressive performance in extreme cold conditions, achieving significant milestones in safety and technology [1][8] - The company emphasizes that true safety must withstand the harshest natural tests, showcasing its confidence in the Tian Shu system's capabilities [2] Technical Advancements - The Tian Shu system was rigorously tested in extreme environments, proving its reliability under conditions where traditional technologies might fail [2] - The system's all-domain perception capabilities were optimized for low temperatures, ensuring accurate obstacle detection even in challenging weather [3] Performance Metrics - The Tian Shu system achieved a record speed of 92.3 km/h for lane changes on icy surfaces without deviation, and maintained stability at 95 km/h during a tire blowout [4][8] - The low-temperature endurance rate for the Avita 07 model reached 61.2%, the highest in the industry, addressing a critical issue for electric vehicles [6][8] Safety Innovations - The distributed electric drive system showcased revolutionary control capabilities, allowing for independent torque control at each wheel, enhancing stability during adverse conditions [4] - The intelligent chassis demonstrated full-chain crisis response capabilities, effectively managing low-traction scenarios and optimizing torque distribution for safe navigation [5] Broader Implications - The technology developed for extreme conditions is being adapted for everyday driving scenarios, ensuring that safety features are applicable across various environments [7] - Changan's commitment to safety is reflected in its comprehensive approach to integrating safety technologies from the design phase, rather than as an afterthought [8]

Core Viewpoint - Changan Automobile held a global launch event for its "Tianshu Intelligent New Safety" achievements and sodium battery strategy in extreme cold conditions, marking the start of the 2026 global vehicle testing season with five major brands participating in extreme scenario validations [1]. Group 1: Event Highlights - The event took place in Yakeshi, where the temperature reached minus 30 degrees Celsius, showcasing the performance of various models under extreme conditions [1]. - The Avita 12 successfully completed lane change tests on snow and icy surfaces at speeds of 92.3 km/h and 70.7 km/h without deviation [3]. - The Qiyuan A06 demonstrated stable driving at 95 km/h even after a tire blowout [3]. Group 2: Battery Technology - Changan, in collaboration with CATL, launched the world's first mass-produced passenger vehicle equipped with sodium batteries, achieving an energy density of 175 Wh/kg [5]. - The sodium battery's discharge power at minus 30 degrees Celsius is three times higher than that of conventional lithium iron phosphate models, and it maintains over 90% capacity at minus 40 degrees Celsius [5]. - The battery has passed extreme tests, including penetration by a drill and cutting with a saw, demonstrating safety with no smoke or fire, addressing winter range and safety concerns [5]. Group 3: Testing Achievements - Changan has completed over 58 million kilometers of extreme cold testing over 28 years, with more than 4,000 vehicles involved [7]. - The new Avita 12 completed high-speed lane change tests and tire blowout tests without deviation, while the Qiyuan A06 also successfully managed a blowout without veering off course [7]. - The Deep Blue S09 passed the moose test with AEB, and the Kai Cheng V919 successfully tackled a 15% incline with nine passengers [7].

Core Insights - Changan Automobile recently held the Tian Shu Intelligent New Safety Achievements Release and Sodium Battery Strategy Global Launch in Yakeshi, successfully passing technical verification for extreme winter scenarios [1] Group 1: Vehicle Performance - Multiple models under Changan Automobile have achieved impressive results, with the Changan Qiyuan A06 featuring the Tian Shu Intelligent Tire Blowout Stability System, maintaining a speed of 95 km/h on icy roads, ranking first in its class [3] - The Avita 07 introduces a zero-energy catalytic range enhancement technology, improving low-temperature range achievement to 61.2%, leading the industry [3] - The Avita 12, equipped with a unique distributed electric drive system and intelligent dynamic torque control technology, successfully changed lanes at speeds of 92.3 km/h and 70.7 km/h on snow and icy roads, setting industry testing records [3] - The Avita 12 also demonstrated excellent performance in climbing icy slopes, utilizing pulse escape and four-wheel drive vector control technology to quickly extricate itself from challenging winter conditions [3] Group 2: Battery Technology - Changan has made significant advancements in battery safety by partnering with CATL to launch a sodium battery ecological solution, creating the world's first mass-produced passenger vehicle with sodium batteries [4] - The new sodium battery from CATL has an energy density of up to 175 Wh/kg, representing the highest level in the industry [4] - Vehicles equipped with the sodium battery can achieve nearly three times the discharge power at -30°C compared to conventional lithium iron phosphate models, with over 90% capacity retention at -40°C, and stable discharge even at -50°C [4] - The sodium battery has passed extreme tests, including drill penetration and cell sawing, demonstrating safety features such as no smoke or fire during these tests [4]

Core Insights - Changan Automobile is conducting winter extreme testing in Inner Mongolia, showcasing multiple models from its brands, including Avita, Deep Blue, and Qiyuan, under extreme conditions [2] - The company has a long history of winter testing since 1998, accumulating over 58 million kilometers of testing mileage and over 4,000 vehicles [2] - Several models achieved industry records during the tests, including Avita 12 with a stable lane change speed of 92.3 km/h and Qiyuan A06 maintaining stability at 95 km/h during high-speed tire blowout tests [2] - Changan's "Tianshu Intelligent" technology system is central to these achievements, supported by significant investments in testing facilities [2] Technology and Safety Innovations - The world's first mass-produced passenger vehicle equipped with sodium-ion batteries has been developed in collaboration with CATL, featuring an energy density of 175 Wh/kg [3] - The sodium battery demonstrates superior performance in extreme cold, with discharge power nearly three times that of lithium iron phosphate batteries at -30°C and over 90% capacity retention at -40°C [3] - Changan's "New Safety" strategy is being implemented, transitioning safety from passive protection to active intelligent management [3] - The Tianshu Intelligent system aims to ensure comprehensive safety verification across all lifecycle and regional scenarios [3] Future Plans - Changan plans to launch over 50 new energy models by 2030, all equipped with the Tianshu Intelligent system [3] - The Avita 12 is set to participate in an 18-month polar verification mission in Antarctica, with further testing planned in various climates globally [3]

Core Viewpoint - Changan Automobile officially launched the "New Changan·New Safety - Tian Shu Intelligent" brand in 2025, focusing on a comprehensive safety approach that extends beyond physical protection to encompass driving, health, data, psychological, and privacy safety, aiming to ensure "safe return home" for users [1] Group 1: Product and Technology Highlights - The Tian Shu Intelligent safety system was showcased during the extreme cold testing event in Yakeshi, where multiple models, including Avita, Deep Blue, and Changan, demonstrated their capabilities under harsh conditions [1][2] - Avita 12, equipped with a distributed electric drive and intelligent dynamic torque control, successfully navigated extreme tests on icy surfaces, achieving speeds of 92.3 km/h and 70.7 km/h without drifting [4] - The distributed electric drive system in the Taixing Intelligent chassis is designed to enhance stability and control on slippery surfaces, preventing skidding by actively adjusting drive power between wheels [6] - Changan Qiyuan A06 demonstrated stability on icy roads with a tire blowout, utilizing the Tian Shu Intelligent blowout stability system to maintain control at speeds of 95 km/h [6][8] - Deep Blue S09 successfully completed a moose test and emergency braking, showcasing its electronic stability program and advanced sensor integration for enhanced safety [10] Group 2: Safety Technology and Innovations - The Tian Shu Intelligent system expands Changan's safety philosophy to a "pan-safety" framework, covering driving assistance, cabin safety, and chassis systems [14] - The system includes features for risk detection, risk avoidance, and risk escape, utilizing advanced technologies for real-time monitoring and adjustment during critical situations [14] - Changan's safety capabilities are backed by 28 years of experience in extreme cold testing, establishing a robust verification system that contributes to its "born safe" technology [15][23] Group 3: Future Plans and Developments - Changan plans to extend its global vehicle testing to various extreme climates and terrains, including Italy, Saudi Arabia, Thailand, Austria, and Mexico, to validate vehicle performance under diverse conditions [20] - The company is collaborating with CATL to develop sodium-ion batteries, which promise enhanced safety and a range exceeding 400 km, with future potential for 500-600 km [22] - Changan emphasizes its commitment to safety and technology, aiming to provide reliable travel solutions for users worldwide, regardless of environmental challenges [24]