Core Insights - The article highlights the significance of Shandong Province as the primary region for the Chinese ejiao (donkey-hide gelatin) industry, with a concentration of registered companies and production capacity [1][11]. Industry Overview - The ejiao industry in China is predominantly located in Shandong Province, with major companies also found in Guangdong, Henan, Hebei, and Jilin [1]. - Shandong Province is home to over 200 ejiao production enterprises, with a duopoly market structure led by Dong'e Ejiao and Fupai Ejiao, while other brands compete in the market [7][11]. Production and Supply - The total number of donkeys in Shandong Province is projected to decline to 21,000 by 2024, with the province accounting for only 1.83% of the national donkey population as of the end of 2023 [3][4]. - The donkey breeding regions in Shandong are concentrated in seven cities, which account for over 95% of the province's donkey population [4]. Development Plans - The "Shandong Province Donkey Industry High-Quality Development Plan (2024-2035)" aims to double the donkey population by 2030 and establish 3-5 leading ejiao production enterprises, with a target of over 100 billion yuan in industry output value by 2035 [4][12]. - Dong'e County is recognized as a key area for ejiao production, contributing over 60% of the national ejiao output [12]. Key Companies - Dong'e Ejiao Co., Ltd. is a major player in the ejiao market, established in 1952 and known for its high-quality products and significant market presence [10]. - Fupai Ejiao Co., Ltd. has a long history dating back to 1950 and has developed into a comprehensive health industry group [10]. - Other notable companies include Jinan Guben Tang Biotechnology Co., Ltd., Jinan Qian Nian Biological Engineering Co., Ltd., and Shandong Hongjitang Pharmaceutical Group Co., Ltd., each contributing to the diverse ejiao product offerings [10].

Industry Overview - Ejiao is a solid glue made from the dried skin or fresh skin of donkeys, known for its health benefits such as blood replenishment and immune enhancement [1][4] - The industry is currently in a growth phase, with over 200 manufacturers in China, and the market is expected to expand due to rising health awareness and disposable income [6][16] Product Classification - Ejiao products can be classified into three categories: medicinal products, health supplements, and food products, with specific regulatory approvals required for each [2] Industry Chain Analysis - The ejiao industry chain consists of donkey breeding (upstream), ejiao production and processing (midstream), and sales channels including hospitals, retail pharmacies, and e-commerce platforms (downstream) [4][5] Market Size and Growth - The ejiao market size in China is projected to reach approximately 29.1 billion yuan by 2024, with a significant increase in production from 7,460 tons in 2019 to 13,768.84 tons in 2024 [13][16] Competitive Landscape - The ejiao market is characterized by a duopoly, with Dong'e Ejiao and Fupai Ejiao dominating the market, holding 70% and 10% market shares respectively [20][21] - The top brands in the ejiao industry include Dong'e Ejiao, Fupai Ejiao, and Tongrentang, with Dong'e Ejiao leading in brand recognition [18][19] Regional Development - Shandong province is a key player in the ejiao industry, with 203 production enterprises and significant government support for industry development [21][23] - The consumption of ejiao is particularly strong in East China, where traditional practices drive demand [24] Industry Trends - The ejiao industry is expected to see a shift towards high-end and differentiated products, with increasing competition as new players enter the market [28] - The market is projected to grow to nearly 40 billion yuan by 2030, with a compound annual growth rate of 5.3% [29]