Industry Overview - Ejiao is a solid glue made from the dried skin or fresh skin of donkeys, known for its health benefits such as blood replenishment and immune enhancement [1][4] - The industry is currently in a growth phase, with over 200 manufacturers in China, and the market is expected to expand due to rising health awareness and disposable income [6][16] Product Classification - Ejiao products can be classified into three categories: medicinal products, health supplements, and food products, with specific regulatory approvals required for each [2] Industry Chain Analysis - The ejiao industry chain consists of donkey breeding (upstream), ejiao production and processing (midstream), and sales channels including hospitals, retail pharmacies, and e-commerce platforms (downstream) [4][5] Market Size and Growth - The ejiao market size in China is projected to reach approximately 29.1 billion yuan by 2024, with a significant increase in production from 7,460 tons in 2019 to 13,768.84 tons in 2024 [13][16] Competitive Landscape - The ejiao market is characterized by a duopoly, with Dong'e Ejiao and Fupai Ejiao dominating the market, holding 70% and 10% market shares respectively [20][21] - The top brands in the ejiao industry include Dong'e Ejiao, Fupai Ejiao, and Tongrentang, with Dong'e Ejiao leading in brand recognition [18][19] Regional Development - Shandong province is a key player in the ejiao industry, with 203 production enterprises and significant government support for industry development [21][23] - The consumption of ejiao is particularly strong in East China, where traditional practices drive demand [24] Industry Trends - The ejiao industry is expected to see a shift towards high-end and differentiated products, with increasing competition as new players enter the market [28] - The market is projected to grow to nearly 40 billion yuan by 2030, with a compound annual growth rate of 5.3% [29]

Core Viewpoint - The article highlights the successful presentation of Beijing Tongrentang Technology Development Co., Ltd. at the 27th China Beijing International Science and Technology Industry Expo, showcasing both traditional Chinese medicine and innovative health products, reflecting a blend of heritage and modernity [1][2]. Group 1: Traditional Chinese Medicine Products - The company emphasizes its unique formulation, high-quality ingredients, exquisite craftsmanship, and significant efficacy in its pharmaceutical offerings, focusing on meeting market demands [2]. - The "Royal Medicine 300" series includes 24 traditional Chinese medicine varieties and 10 nourishing paste varieties, showcasing the historical and cultural significance of Tongrentang's traditional medicine [6]. Group 2: Innovative Health Solutions - The company integrates traditional Chinese medicine with modern technology, exemplified by the personalized skin testing device that uses advanced imaging technology to provide customized skincare solutions [10]. - The introduction of the Tongrentang herbal cosmetics series, including products like whitening masks and hair care solutions, has received positive feedback from attendees [12]. Group 3: Non-Pharmaceutical Products - The company is expanding its non-pharmaceutical offerings, including health foods and beverages, which complement its traditional Chinese medicine products, creating a comprehensive health product portfolio [12]. - The company has developed a range of aromatic products, including incense and essential oils, that combine traditional craftsmanship with modern consumer preferences [16][17].