Core Viewpoint - Starbucks is expanding its product offerings in the Chinese market by focusing on non-coffee beverages, aiming to create an all-day service experience with the concept of "morning coffee, afternoon non-coffee" [1]. Group 1: Product Strategy - Starting June 10, Starbucks will launch a new summer pricing strategy for its three major product categories: Frappuccino, Iced Tea, and Tea Latte, with an average price reduction of around 5 yuan for large cups, bringing the minimum price down to 23 yuan [2]. - The Chief Growth Officer of Starbucks China, Yang Zhen, stated that the comprehensive product matrix for the "non-coffee" scenario will run parallel to core coffee products, allowing Starbucks to tailor different product combinations and experiences based on various consumer scenarios and store types to better meet diverse customer needs [4].