Core Insights - In September, the total retail sales of consumer goods reached 41,971 billion yuan, with a year-on-year growth of 3.0% [1][3] - For the first nine months, the total retail sales of consumer goods amounted to 365,877 billion yuan, reflecting a growth of 4.5% [1][3] Retail Sales Breakdown - Excluding automobiles, the retail sales of consumer goods in September were 37,260 billion yuan, growing by 3.2% [1][3] - From January to September, the retail sales excluding automobiles totaled 329,954 billion yuan, with a growth rate of 4.9% [1][3] Urban and Rural Consumption - In September, urban retail sales were 35,783 billion yuan, with a year-on-year increase of 2.9%, while rural retail sales reached 6,188 billion yuan, growing by 4.0% [5] - For the first nine months, urban retail sales were 316,838 billion yuan, up by 4.4%, and rural retail sales were 49,039 billion yuan, increasing by 4.6% [5] Consumption Type Analysis - In September, the retail sales of goods were 37,462 billion yuan, with a year-on-year growth of 3.3%, while catering revenue was 4,509 billion yuan, growing by 0.9% [5] - For the first nine months, the retail sales of goods totaled 324,888 billion yuan, reflecting a growth of 4.6%, and catering revenue reached 40,989 billion yuan, with a growth of 3.3% [5] Online Retail Performance - From January to September, the online retail sales reached 112,830 billion yuan, with a year-on-year growth of 9.8% [7] - Among online retail, the sales of physical goods were 91,528 billion yuan, growing by 6.5%, accounting for 25.0% of total retail sales [7]