今年，不管是抖音、小红书还是快手上，团播直播间明显增 多。有数据显示，抖音平台的团播直播间数量从2024年年中 的日均4000个，激增至目前的日均超7500个。 作者：叶心冉 封图：直播平台 7月15日晚上9点多，流生所在的抖音团播直播间"打起来了"。"打起来"的是主播流生和主播思南 的粉丝们，她们在通过疯狂打赏，为自己支持的主播争夺中心位。 这场争夺战的规则很明确：贡献值最多的主播不仅能站在舞团的中心，还能获得最后独舞的展示机 会。 贡献值由打赏金额和点赞数综合计算得出，其换算规则为：1个抖音钻对应1个贡献值（1元可兑换 7—10个抖音钻），每30个点赞折算为1个贡献值。 流生已经连续20多天居于贡献值榜首。大多数时候，流生牢牢守在C位跳舞，但今晚思南的粉丝来 势汹汹。思南不断获得跑车、游轮等虚拟礼物打赏，不一会他的贡献值统计就从2万翻倍至4万。 今天，两家粉丝有"掐架"之势。思南这边还没在中心位跳上两分钟，那边流生的支持者又会用礼物 将他送回第一。这样的拉锯战在短短20多分钟内反复上演。 这个时候，直播间人数不到400人，但是两位主播收获的贡献值已经超过15万。这场看似激烈的争 夺实际上主要发生在四五位核 ...

Core Insights - The article highlights the competitive nature of group live streaming on platforms like Douyin, where fans engage in gifting to support their favorite hosts, leading to significant financial contributions and viewer engagement [2][3][12] - The rise of group live streaming has transformed the industry, with a notable increase in the number of live streaming rooms and a shift from individual to group-based models, emphasizing systematic operations and resource utilization [3][8][11] Group 1: Industry Trends - The number of group live streaming rooms on Douyin has surged from an average of 4,000 per day in mid-2024 to over 15,000 currently [3] - The transition from individual to group live streaming represents a fundamental restructuring of the business model, where group streaming relies more on company resources and systematic operations [8] - The monthly revenue for the company Whale Red Culture has increased from 10 million yuan to 30 million yuan, reaching a leading position in the South China market [7] Group 2: Operational Dynamics - Group live streaming involves a collaborative effort where multiple members interact with each other and the audience, creating a more diverse user profile [6] - The operational model includes a structured competition system with various levels of contests to maintain user engagement and encourage long-term financial contributions [11] - The industry is moving towards professionalization, with an emphasis on equipment, technology, and content innovation, driven by platform regulations and talent upgrades [12][13] Group 3: Financial Aspects - Gifting remains the primary monetization method for most group live streaming rooms, with platforms typically taking a 50% cut of the revenue [11] - The article mentions a significant instance where a supporter group gifted 903 items worth over 2.7 million yuan to help their favorite host win a competition [3] - The industry is exploring diversified monetization strategies, including ticketed offline events for group live streamers [12]