在分析行业爆发原因时，赵晨指出：平台给流量是排在第一的，同时和微短剧很像，有跨界资本过来支持。但他特别强调："女性占比特别多，18-35岁 女性占了将近80%，而且是消费占比高。"他认为女性对艺术包容性广，且当前团播内容品质要求很高，又得互动，还得有现场导播能力，这些都有很高要 求和预先准备。 杨红玉（左） 赵晨（右） 怎么变现？如何保证不踩"红线"？ 央广网北京9月29日消息（总台中国之声记者杨昶）据中央广播电视总台中国之声《新闻有观点》报道，"几位青春主播踩着卡点的节奏起舞，刷屏礼物 特效和弹幕交织成热闹的数字舞台。"您刷到过这样的直播间吗？这就是当下最火的团播行业。从2022年萌芽试探到2025年成长为日均1.5万个直播间、单月 流水突破6000万的上千亿赛道，团播既藏着造富变现的神话，也绕不开内容同质化、合规红线等现实考题。中央广播电视总台中国之声《新闻有观点》特别 策划"行业洞察"，对话某新媒体运营机构负责人杨红玉、北京外国语大学国际商学院产业导师赵晨。 合格的团播主播是什么样？ "筛选标准主要从这三个方面去做，一个是主播的选拔，还有一个幕后的编舞，还有灯光团队组建。"深耕团播一线的杨红玉透露，主播 ...

以下文章来源于19号商研社 ，作者吴嘉敏 19号商研社 . 看透消费，看透你。互联网新闻信息服务许可证编号：44120230006 本文来自微信公众号： 19号商研社 ，作者：吴嘉敏，编辑：黎倩，题图来自：AI生成 深夜的直播间，炫目的红蓝灯光下，几名年轻女主播穿着靓丽站成V型，齐跳"扫腿舞"。 顶级长腿特效加上美颜滤镜，配合精准卡点的流畅运镜，堪比电视综艺的画面效果，每天都吸引着成 千上万的粉丝不断互动、打赏。 这种由多名主播同时在直播间进行唱跳表演、实时互动的直播形式即为团播，在2023年后迅速崛 起，如今风靡各大平台。仅在抖音平台，平均每天就有7000余个团播直播间开播。 它借鉴了此前的电视选秀节目，设立打赏、PK、争夺"C位"等机制——粉丝只要送出礼物，就能收获 主播的实时感谢；如果打赏一定金额的礼物，还能直接点播表演内容、决定主播的出场顺序甚至去 留。 有媒体报道，在头部娱播公会SK去年7月的一场公会赛中，旗下女团某位成员的"榜一大哥"为了帮她 拿下冠军，一晚豪掷903个嘉年华 （单个价值3000元） 。若按行业20%的分成比例计算，该主播当 晚的收入超50万元。 而据《三联生活周刊》报道，主播单场 ...

Core Viewpoint - The rise of group broadcasting (团播) on platforms like Douyin, Xiaohongshu, and Kuaishou has been significant, with Douyin's average daily group broadcast rooms increasing from 4,000 in mid-2024 to over 7,500 currently [1][6]. Group 1: Group Broadcasting Dynamics - Group broadcasting involves multiple participants operating a live streaming account, allowing for diverse interactions among group members, hosts, and fans, which attracts a broader audience demographic [13]. - The competitive nature of group broadcasts is highlighted by events such as the intense fan battles for top positions, where contributions are measured by monetary gifts and likes, creating a dynamic environment [4][5]. - The operational model of group broadcasting has evolved from individual streaming to a more structured approach, with companies like Jinghong Culture establishing professional live streaming studios and systems to enhance performance [14][15]. Group 2: Financial Aspects and Revenue Generation - The primary revenue model for group broadcasts remains through viewer donations, with a structured competition system designed to encourage ongoing viewer engagement and financial contributions [19]. - The revenue distribution typically involves a 50% cut for the platform, with the remaining split among the agency and the streamer, indicating a competitive financial landscape [19]. - Companies are exploring diversified revenue streams, such as ticketed offline events for group broadcast hosts, indicating potential growth in the sector [20]. Group 3: Industry Trends and Future Outlook - The group broadcasting industry is transitioning towards professionalization, driven by platform regulations and talent upgrades, with a focus on content innovation and technical improvements [19][20]. - There is optimism about the future of group broadcasting, with plans to incorporate traditional entertainment formats into live streaming, potentially expanding the content offerings available to audiences [20]. - The industry is witnessing a shift in focus from individual talent to organizational capabilities, emphasizing the importance of a well-structured operational framework [15].