Core Perspective - The article emphasizes a shift in consumer behavior towards lifestyle experiences that evoke emotional resonance rather than mere material satisfaction, highlighting a new trend in high-end living [1][2]. Group 1: Lifestyle and Experience - Yao Sheng New World offers a comprehensive living experience that allows residents to escape the fast-paced lifestyle, integrating relaxation, atmosphere, social interaction, and a sense of luxury into daily life [1][3]. - The development features a blend of commercial, office, and residential spaces, achieving a balance between urban vibrancy and tranquility, allowing residents to enjoy both the hustle of city life and the serenity of nature [3][4]. - The project includes approximately 80,000 square meters of K11 Select, designed as a pet-friendly shopping center with a focus on youthfulness and creativity, providing a community-like atmosphere [3][4]. Group 2: Architectural and Design Features - The design of Yao Sheng New World incorporates spacious layouts and artistic elements, creating a luxurious yet comfortable environment that fosters social interaction and relaxation [4][5]. - The residential units feature innovative designs that allow for flexible use of space, catering to the needs of high-net-worth individuals and enhancing the overall living experience [9][10]. Group 3: Location and Accessibility - The development is strategically located in a core CBD area, providing excellent transportation links, including direct access to the metro, facilitating a "one-hour living circle" in the Greater Bay Area [3][4]. - The unobstructed views from the residences offer a unique perspective of the surrounding urban landscape, enhancing the overall value of the properties [7][9]. Group 4: Market Positioning - Yao Sheng New World positions itself not just as a residential complex but as a lifestyle brand that delivers a high-quality living experience, appealing to affluent consumers seeking both luxury and convenience [12][13]. - The project is currently experiencing high demand, with various unit types available, indicating a strong market interest in this new lifestyle offering [12].