Core Insights - The new real estate policy issued on August 25 aims to optimize and adjust various aspects of the housing market in Shanghai, including purchase restrictions, housing provident fund, housing credit, and tax measures [1] - Following the announcement of the policy, there has been a significant increase in transaction volume, with many real estate agencies reporting a surge in activity and interest from potential buyers [2][4] Group 1: Policy Changes - The new policy allows non-local residents with at least one year of social insurance or tax records to purchase homes without quantity restrictions outside the outer ring, while those looking to buy within the outer ring need three years of records [4] - The interest rates for first and second homes are now the same at 3.05%, and the housing provident fund can be used as a down payment without affecting the loan limit calculation [4][5] Group 2: Market Response - Real estate agencies have reported a dramatic increase in sales, with one agency noting a 182% increase in daily average transactions post-policy compared to before [2] - On August 25 alone, one agency completed seven transactions, which is a significant increase compared to the usual weekly average of ten [4] - The market is experiencing a renewed interest, with many buyers actively looking at properties, and some developments even hosting overnight sales events [5][6] Group 3: Sales Performance - Specific projects have seen remarkable sales performance, such as "Poly·Sea Impression" in Minhang, which sold all 168 units on the opening day at an average price of 81,800 yuan per square meter [6] - Another project, "Jinmao Tangqian" in Baoshan, also achieved full sales of 160 units, indicating strong demand in the current market [6] Group 4: Buyer Sentiment - Buyers are showing increased confidence, with many expressing intentions to visit properties over the weekend following the policy announcement [4][5] - The atmosphere in sales offices remains vibrant, with many potential buyers actively engaging with agents and considering purchases [7][10]

Core Insights - The new real estate policy in Shanghai, released on August 25, has significantly increased transaction volumes in the housing market, with many buyers actively engaging in property viewings and signing contracts overnight [1][2][3] Policy Changes - The new policy allows non-local residents with one year of social security or tax records to purchase homes without quantity restrictions outside the outer ring, while properties within the outer ring require three years of records [2] - The interest rates for first and second homes are now the same at 3.05%, and public housing funds can be used as down payments without affecting loan limits [2][3] Market Response - Following the policy announcement, a notable increase in sales was observed, with one agency reporting a 182% increase in daily average transactions and another reporting a 196% increase for properties outside the outer ring [1][2] - Several new developments are experiencing high demand, with projects like "保利·海上印" and "金茂棠前" selling out quickly, indicating a strong market response to the new policy [3][4] Buyer Behavior - Many potential buyers are planning to view properties over the weekend, reflecting a renewed interest in the market [2][3] - The atmosphere in sales offices is lively, with numerous clients present even on weekdays, indicating a shift in buyer sentiment [4][5] Sales Performance - The number of properties sold has increased significantly, with one agency reporting sales of over 3,900 units from August 1 to 26, compared to 3,000 units sold in July [5][6] - Discounts and promotional offers are attracting buyers, with some developments offering significant price reductions and incentives [5][6]

Core Perspective - The article emphasizes a shift in consumer behavior towards lifestyle experiences that evoke emotional resonance rather than mere material satisfaction, highlighting a new trend in high-end living [1][2]. Group 1: Lifestyle and Experience - Yao Sheng New World offers a comprehensive living experience that allows residents to escape the fast-paced lifestyle, integrating relaxation, atmosphere, social interaction, and a sense of luxury into daily life [1][3]. - The development features a blend of commercial, office, and residential spaces, achieving a balance between urban vibrancy and tranquility, allowing residents to enjoy both the hustle of city life and the serenity of nature [3][4]. - The project includes approximately 80,000 square meters of K11 Select, designed as a pet-friendly shopping center with a focus on youthfulness and creativity, providing a community-like atmosphere [3][4]. Group 2: Architectural and Design Features - The design of Yao Sheng New World incorporates spacious layouts and artistic elements, creating a luxurious yet comfortable environment that fosters social interaction and relaxation [4][5]. - The residential units feature innovative designs that allow for flexible use of space, catering to the needs of high-net-worth individuals and enhancing the overall living experience [9][10]. Group 3: Location and Accessibility - The development is strategically located in a core CBD area, providing excellent transportation links, including direct access to the metro, facilitating a "one-hour living circle" in the Greater Bay Area [3][4]. - The unobstructed views from the residences offer a unique perspective of the surrounding urban landscape, enhancing the overall value of the properties [7][9]. Group 4: Market Positioning - Yao Sheng New World positions itself not just as a residential complex but as a lifestyle brand that delivers a high-quality living experience, appealing to affluent consumers seeking both luxury and convenience [12][13]. - The project is currently experiencing high demand, with various unit types available, indicating a strong market interest in this new lifestyle offering [12].