Core Perspective - The article emphasizes a shift in consumer behavior towards lifestyle experiences that evoke emotional resonance rather than mere material satisfaction, highlighting a new trend in high-end living [1][2]. Group 1: Lifestyle and Experience - Yao Sheng New World offers a comprehensive living experience that allows residents to escape the fast-paced lifestyle, integrating relaxation, atmosphere, social interaction, and a sense of luxury into daily life [1][3]. - The development features a blend of commercial, office, and residential spaces, achieving a balance between urban vibrancy and tranquility, allowing residents to enjoy both the hustle of city life and the serenity of nature [3][4]. - The project includes approximately 80,000 square meters of K11 Select, designed as a pet-friendly shopping center with a focus on youthfulness and creativity, providing a community-like atmosphere [3][4]. Group 2: Architectural and Design Features - The design of Yao Sheng New World incorporates spacious layouts and artistic elements, creating a luxurious yet comfortable environment that fosters social interaction and relaxation [4][5]. - The residential units feature innovative designs that allow for flexible use of space, catering to the needs of high-net-worth individuals and enhancing the overall living experience [9][10]. Group 3: Location and Accessibility - The development is strategically located in a core CBD area, providing excellent transportation links, including direct access to the metro, facilitating a "one-hour living circle" in the Greater Bay Area [3][4]. - The unobstructed views from the residences offer a unique perspective of the surrounding urban landscape, enhancing the overall value of the properties [7][9]. Group 4: Market Positioning - Yao Sheng New World positions itself not just as a residential complex but as a lifestyle brand that delivers a high-quality living experience, appealing to affluent consumers seeking both luxury and convenience [12][13]. - The project is currently experiencing high demand, with various unit types available, indicating a strong market interest in this new lifestyle offering [12].

Core Insights - New World China has successfully delivered its new landmark project, Yaosheng New World Plaza, in the Panyu District, enhancing the real estate landscape in Guangzhou [1][2] - The project includes luxury residences, premium office spaces, and a K11 Select shopping center, contributing to the development of the Long Chong Wanbo area and the Greater Bay Area [1][3] Group 1: Project Overview - Yaosheng New World Plaza is positioned as a new landmark in the Long Chong Wanbo CBD, with the first residential phase, Yaosheng Zunfu, officially delivered on May 26 [2][3] - The project features high-end residential units, super-grade office buildings, and a K11 Select shopping center, aiming to elevate the business and consumer landscape in the area [1][3] Group 2: Market Positioning - Yaosheng Zunfu has become a model project for immediate delivery and property certificate issuance, attracting significant attention in the current market [2][5] - Approximately 20% of the buyers are from Hong Kong, with additional interest from expatriates, indicating a strong demand for high-end properties in Guangzhou [5][6] Group 3: Development Impact - The Long Chong Wanbo CBD has become a world-class business district, with over 24,000 registered companies and several listed firms establishing a presence [3][4] - The area is set to integrate international tourism and commercial elements, enhancing its status as a key urban center in the Greater Bay Area [3][4]