Market Overview - In July, Hong Kong's new property market remained active with over 2,000 transactions, representing a month-on-month increase of over 30% [2] - New World Development reported strong business momentum at the beginning of the new fiscal year, with excellent sales results from various projects in mainland China and Hong Kong, leading to steady cash flow [2] Mainland Business - The high-end residential project Tianhui Xi in Shanghai successfully delivered all 448 units, selling out after two rounds of sales [5] - In Guangzhou, the new landmark project Yaosheng New World Plaza is delivering residential, commercial, and Grade A office spaces, showcasing New World's strong delivery capabilities [5] - The K11 ECOAST in Shenzhen launched multiple summer activities and added nearly 20 new brands, enhancing tenant diversity and customer experience [5] Awards and Recognition - Shanghai K11 ELYSEA and Ningbo THEPARK by K11Select won multiple awards at the BETTER FUTURE Hong Kong Design Awards 2025 for their architectural excellence [6] - New World Development's sustainability efforts were recognized with awards for the Hangzhou New World City Art Center and the "2030+ Sustainable Development Vision" [6] Hong Kong Business - The luxury residential project DEEP WATER PAVILIA滶晨II in Hong Kong sold 82 out of 88 units in its first round, achieving a sales rate of 93% [8] - The new landmark luxury residential project 柏蔚森 in Kai Tak has sold over 600 units since its launch, generating over HKD 4.2 billion in sales [9] - The core cultural landmark luxury project STATE PAVILIA皇都 sold out all units in the "皇都维港珍藏大宅" series, with an average price of nearly HKD 40 million [9] Events and Promotions - New World Development hosted two major international events at K11 MUSEA during the summer, including the "CHIIKAWA DAYS" exhibition and the CR7® LIFE Museum, attracting significant visitor traffic [10]

Core Perspective - The article emphasizes a shift in consumer behavior towards lifestyle experiences that evoke emotional resonance rather than mere material satisfaction, highlighting a new trend in high-end living [1][2]. Group 1: Lifestyle and Experience - Yao Sheng New World offers a comprehensive living experience that allows residents to escape the fast-paced lifestyle, integrating relaxation, atmosphere, social interaction, and a sense of luxury into daily life [1][3]. - The development features a blend of commercial, office, and residential spaces, achieving a balance between urban vibrancy and tranquility, allowing residents to enjoy both the hustle of city life and the serenity of nature [3][4]. - The project includes approximately 80,000 square meters of K11 Select, designed as a pet-friendly shopping center with a focus on youthfulness and creativity, providing a community-like atmosphere [3][4]. Group 2: Architectural and Design Features - The design of Yao Sheng New World incorporates spacious layouts and artistic elements, creating a luxurious yet comfortable environment that fosters social interaction and relaxation [4][5]. - The residential units feature innovative designs that allow for flexible use of space, catering to the needs of high-net-worth individuals and enhancing the overall living experience [9][10]. Group 3: Location and Accessibility - The development is strategically located in a core CBD area, providing excellent transportation links, including direct access to the metro, facilitating a "one-hour living circle" in the Greater Bay Area [3][4]. - The unobstructed views from the residences offer a unique perspective of the surrounding urban landscape, enhancing the overall value of the properties [7][9]. Group 4: Market Positioning - Yao Sheng New World positions itself not just as a residential complex but as a lifestyle brand that delivers a high-quality living experience, appealing to affluent consumers seeking both luxury and convenience [12][13]. - The project is currently experiencing high demand, with various unit types available, indicating a strong market interest in this new lifestyle offering [12].

继珠江新城凯旋新世界、广州周大福金融中心之后，新世界中国在番禺区长隆万博打造的又一封面地标 ——耀胜新世界广场也兑现在即。 全业态即将兑现！引领长隆万博新发展 与世界级旅游地标长隆度假区一路之隔，耀胜新世界广场自封顶以来，就成为片区闪耀的新星。 在首批住宅耀胜尊府交付的同时，项目的K11 Select拟于第三季度开业，主力商家进场装修中，耀胜新 世界发展中心已有多家企业进驻。这意味着，等业主年底正式乔迁新居，这里的写字楼和K11商场也将 同步开业，业主下楼即可享受在大湾区商业地标休闲娱乐的乐趣。 5月20日晚，汉溪长隆地铁站上盖，耀胜新世界广场建筑齐齐亮灯，从此点亮长隆万博CBD的夜空。六 天之后，项目的首批住宅耀胜尊府正式交付，业主现场实现"交付即取证"。 作为长隆万博的新地标，耀胜新世界广场打造房地产行业的标杆样本，其雅奢住宅耀胜尊府引领和提升 广州人居格局；超甲级写字楼耀胜新世界发展中心和大湾区首座K11 Select提升片区商务办公及商业消 费风尚。项目即将全面兑现，将补齐广州新中轴番禺段建设的核心拼图，引领长隆万博片区的发展再上 新台阶，为大湾区城市新格局注入更强的活力与动力。 交付即取证！引领广州 ...