Core Viewpoint - The acquisition of 100% equity of Siyuanli by Meili Tianyuan for 1.25 billion RMB marks a significant consolidation in China's high-end beauty service market, following the acquisition of another brand, Nairui'er, in 2024. This transaction is notable for its innovative financing structure, which includes a combination of cash, acquisition loans, and share payments, resulting in a "zero cash occupation" acquisition [1][4]. Financial Structure - The deal involves 330 million RMB in cash, 510 million RMB in acquisition loans, and 410 million RMB in share payments, effectively utilizing Siyuanli's 360 million RMB cash reserves to cover the cash component [4]. - The acquisition corresponds to a price-to-earnings (PE) ratio of approximately 14.8 times for Siyuanli, significantly lower than Meili Tianyuan's PE of 29.5 times and the industry average of 23.3 times, indicating a valuation arbitrage opportunity [4]. Market Positioning - Meili Tianyuan's acquisition strategy positions it strongly within the high-end beauty market, with a total of 734 stores post-acquisition, effectively doubling its store count since its IPO. The company will control three of the top four brands in the industry [1][5]. - The acquisition allows Meili Tianyuan to capture a significant share of high-value commercial properties in first-tier and new first-tier cities, with a combined presence in 191 out of 456 core commercial properties, representing 42% coverage [5]. Membership and Customer Base - The acquisition of Siyuanli will add approximately 60,000 active members, resulting in a 44% increase in Meili Tianyuan's total active membership, surpassing 200,000 members [6][8]. - The geographical overlap of Siyuanli's medical beauty clinics with Meili Tianyuan's existing locations facilitates resource integration and operational synergies [6]. Competitive Landscape - Post-acquisition, Meili Tianyuan will hold a dominant position in the market, with significant revenue contributions from major cities, enhancing its competitive edge against other brands [6][7]. - The presence of multiple brands under Meili Tianyuan raises challenges regarding differentiation and internal competition, which management acknowledges as a potential issue [7]. Integration and Synergies - The management emphasizes that the acquisition is not merely additive but aims for systemic integration, focusing on member flow, medical business integration, and backend empowerment [8]. - Plans to upgrade half of Siyuanli's medical clinics over the next three years will require substantial investment, raising concerns about funding sources amid existing acquisition loan obligations [8]. Long-term Strategy - The acquisition is part of a broader strategy of aggressive expansion through acquisitions, which may lead to increased operational complexity and integration challenges in the future [9].