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国信证券:从“生产力”到“变现力” GEO重构流量入口与AI商业化拐点
智通财经网· 2026-01-16 06:49
Group 1 - The core viewpoint is that the AI application industry is expected to experience significant commercialization growth driven by GEO by 2026, with a focus on cost reduction and efficiency improvement in 2023 [1] - The investment direction emphasizes the importance of focusing on GEO-related marketing services and high-quality authoritative content, while also considering potential rebounds in lower-tier content areas such as film IP, gaming, and publishing [1] - AI is reshaping user interaction and information retrieval, transitioning from traditional search engines to AI-driven platforms, leading to a revolution in internet traffic distribution and the emergence of Zero Click trends [1] Group 2 - 2026 is identified as a critical turning point for AI applications transitioning from productivity to monetization, with GEO being the core engine of this transformation; consumer trust in AI applications in China is significantly higher than in the US and Europe, facilitating commercial monetization opportunities [2] - Marketing service providers are undergoing a transformation, with a shift from traditional traffic purchasing models to those leveraging MarTech capabilities, ensuring brand information is prioritized by major AI models [2] - The global GEO market is projected to reach $24 billion by 2026, with the domestic market expected to reach 11.1 billion yuan, indicating exponential growth [2] Group 3 - AI's value in the content sector is evolving beyond cost reduction to create new supply, particularly in video production where AI tools are enabling full-process production at significantly lower costs [3] - AI-generated content (AIGC) is experiencing explosive growth, especially in the animation sector, with a new audience demographic emerging [3] - In the gaming industry, AI is enhancing player experience through intelligent NPCs that offer dynamic storytelling and emotional engagement, potentially increasing player lifetime value [3]