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B站加码“动画短剧” 一季度月流水达千万
Group 1 - Bilibili has introduced support rules for animated short dramas, offering cost coverage of 30% to 100% and revenue sharing up to 80% to creators and related companies, driven by strong growth in this segment [1] - In Q1 of this year, animated short dramas on Bilibili achieved monthly revenues in the tens of millions, with a quarter-on-quarter growth rate of nearly 140% [1] - Thousands of licensed web novels have been adapted into animated short dramas by Bilibili creators this year, with one adaptation attracting 45,000 paid viewers, generating estimated total revenue of 800,000 to 1,000,000 yuan [1][3] Group 2 - Compared to live-action short dramas, animated short dramas have lower production costs, with AI-assisted production reducing costs by 70% to 90% [4] - The market for animated short dramas is experiencing significant demand, with over 500 million potential users in the broader anime community [4] - Major platforms like Douyin and Hongguo have also begun collaborating with animation companies to produce low-cost animated short dramas, with production costs around 100,000 yuan [4]