传统营销模式的困境与挑战 在AI搜索兴起之前，企业主要依赖传统搜索引擎进行获客。然而，这种模式存在诸多痛点：曝光错位 导致企业推广流量与目标客群不匹配；排名靠后使得企业信息被同行挤压；获客低效表现为传统推广成 本高昂但转化率不佳。更为严峻的是，随着用户搜索习惯向AI提问转变，传统SEO面临巨大挑战。用户 不再输入精细关键词，而是用自然语言描述模糊需求，这使得基于关键词匹配的传统优化策略效果大打 折扣。 生成式引擎优化的技术革新 GEO公司敏锐洞察到这一趋势变化，率先推出专为中小企业打造的AI搜索优化软件。该平台通过自动 生成内容和内容分发，快速实现品牌词及产品词在AI搜索场景下的布局优化，将品牌直接"嵌入"AI的答 案中。这种创新模式的在于理解AI大模型的信息处理机制，通过构建企业定制知识库、AI提示词意图 洞察等功能，确保企业信息能够被AI准确识别和推荐。 珍岛信息技术（上海）股份有限公司作为GEO行业先行者，凭借近4000人的团队规模和近千人的研发 团队，成功开发出涵盖AI平台监测、引用来源解析、品牌情感洞察等功能的GEO解决方案。该公司连 续7年在AISaaS影响力企业排名中位居前列，充分证明了其在AI ...

Core Viewpoint - The article discusses how artificial intelligence (AI), particularly chatbots, is transforming the shopping experience, with a significant number of consumers planning to use AI for holiday shopping in 2023, indicating a shift towards AI-assisted retail [3][5]. Group 1: Consumer Trends - Approximately two-thirds of consumers in developed countries and 80% of individuals aged 18 to 24 plan to use AI for shopping during the holiday season [5]. - McKinsey predicts that by 2030, global shopping transactions through AI agents could reach between $3 trillion to $5 trillion [5]. Group 2: Retailer Responses - Retailers are adapting to the rise of AI in shopping, with some, like Walmart, embracing AI tools for direct purchases, while others, like Amazon, are resistant to AI interference in customer interactions [6][7]. - Walmart's website reportedly sees 4% of its traffic from recommendations, with one-third of that coming from Chat GPT [7]. Group 3: AI Integration Challenges - Retailers face challenges in integrating external AI tools with their data, leading to a preference for proprietary shopping assistants over third-party options [9]. - Amazon's CEO criticized third-party shopping agents for lacking personalized service and accurate delivery estimates [9]. Group 4: Advertising and Consumer Perception - The integration of advertising into AI shopping tools may affect consumer perceptions of objectivity, potentially leading to dissatisfaction [10]. - Brands are actively seeking to influence AI recommendations, with a shift from search engine optimization to "generative engine optimization" [10][11]. Group 5: The Role of Physical Stores - As AI disrupts online shopping, the importance of physical stores may increase, providing opportunities for brands to enhance their image through in-person interactions [11]. - A Shopify survey indicated that 75% of respondents value interpersonal interactions while shopping, highlighting the enduring appeal of physical retail experiences [11].

Group 1 - Chery Automobile issued an apology regarding an incident during an extreme challenge test at Tianmen Mountain, promising to take responsibility for damages and ensure proper follow-up actions [2] - The direct cause of the incident was identified as the unexpected detachment of a safety harness, leading to vehicle malfunction and damage to the guardrail, but no injuries or environmental harm occurred [2] Group 2 - The Russian Foreign Ministry stated that Ukraine's cessation of negotiations indicates a lack of willingness to achieve peace, highlighting the failure to exchange prisoners as agreed [3] - Only 30 out of 1200 agreed prisoners have been exchanged, reflecting ongoing tensions [3] Group 3 - Seven provinces in China have implemented policies ensuring that childbirth incurs no costs for families, with 25 provinces now directly providing maternity subsidies to individuals [4] - The initiative is part of a broader effort to enhance healthcare coverage for childbirth across the country [4] Group 4 - China's government procurement reached a record high of 33,750.43 billion yuan in 2024, marking the ninth consecutive year exceeding 30 trillion yuan [5] Group 5 - The Ministry of Education and six other departments outlined plans to establish a comprehensive technology education system in primary and secondary schools by 2030, aiming to enhance practical skills and interdisciplinary learning [6] Group 6 - The Ministry of Public Security is proposing new safety standards for vehicles, including a requirement for passenger cars to have a default acceleration time of no less than 5 seconds from 0 to 100 km/h [7] - Electric and hybrid vehicles must also include features to prevent unintended acceleration [7] Group 7 - The volume of express deliveries during the "Double 11" shopping festival reached a record high of 13.938 billion packages, with a peak daily volume of 777 million packages [8] Group 8 - The China Association of Automobile Manufacturers reported that in October, automobile production and sales reached 3.359 million and 3.322 million units respectively, with year-on-year increases of 12.1% and 8.8% [10] - For the first ten months of 2025, production and sales totaled 27.692 million units, reflecting year-on-year growth of 13.2% and 12.4% [10] Group 9 - The China Photovoltaic Industry Association issued a statement refuting false information circulating online, emphasizing its commitment to industry self-regulation and the protection of national and industry interests [11] Group 10 - Eleven provinces in China experienced positive population growth over the past three years, with Zhejiang and Guangdong leading in population increase [12]

Core Insights - The emerging trend of Generative Engine Optimization (GEO) is rapidly penetrating the e-commerce sector, with brands reallocating budgets towards this new strategy to enhance visibility in AI-generated responses during events like Double 11 [1][2] - GEO aims to position brands within AI dialogue responses, contrasting with traditional SEO, which focuses on search engine result rankings [1][2] - Companies are increasingly interested in GEO, fearing loss of search traffic if they do not engage, although some remain cautious due to the inability to directly track sales conversions [1][2] Group 1 - Several brands, including those in air purifiers, are successfully utilizing GEO to enhance their presence in AI responses, with notable improvements in visibility during Double 11 [2][3] - The competitive landscape for GEO is intensifying, with clients actively comparing service providers and seeking advantages [3][4] - The initial hesitation from brands is diminishing as they recognize GEO's cost-effectiveness compared to traditional marketing channels, leading to a tenfold increase in consultation requests for GEO services [4][5] Group 2 - Major AI models like Doubao and Wenxin Yiyan are beginning to incorporate shopping links, indicating a shift towards e-commerce integration within AI platforms [5][24] - The trend of AI platforms facilitating direct shopping experiences is gaining traction, with OpenAI's ChatGPT also implementing shopping functionalities [24][25] - Predictions suggest a significant decline in traditional search engine traffic, with a substantial portion shifting towards AI chatbots, creating new commercial opportunities in advertising and e-commerce [25]

Core Viewpoint - The article emphasizes the shift from traditional SEO to Generative Engine Optimization (GEO) in the AI era, highlighting the importance of being recognized by AI systems like DeepSeek to enhance brand visibility and drive traffic [2][8]. Group 1: Transition to AI Optimization - The focus has shifted from optimizing for search engines to optimizing for AI-driven platforms like DeepSeek, which provides direct answers instead of links [2]. - GEO is designed to ensure that product information is understood and trusted by AI, leading to prioritized recommendations [2][8]. Group 2: Factors Influencing AI Recommendations - DeepSeek's recommendation logic is based on three main factors: completeness and authority of information, readability and structure of content, and consistency of brand messaging across platforms [4][6]. - Brands lacking a strategic content layout for AI may be poorly represented, leading to fragmented descriptions that do not highlight their strengths [7]. Group 3: Case Study of B-brand - B-brand, a mid-sized cross-border e-commerce company, struggled with visibility on DeepSeek despite previous investments in advertising and SEO [9]. - After a 7-day GEO optimization, B-brand appeared in the top three recommendations for relevant queries, resulting in a 68% increase in website traffic and a 32% sales growth within two weeks [10][15]. Group 4: Importance of Early Adoption - The article warns that if competitors appear in AI recommendations before a brand does, it could lead to a loss of market recognition and customer base [12]. - GEO is not a future trend but is currently happening, urging brands to adapt quickly to maintain relevance [13].