零食平台化发展
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华源证券:首次覆盖卫龙美味(09985)给予“买入”评级 平台化发展强者恒强
智通财经网· 2026-02-03 09:43
Group 1 - The core viewpoint of the report is that Wei Long Wei Mei (09985) is expected to achieve a net profit of 1.384 billion, 1.696 billion, and 2.012 billion yuan for the years 2025-2027, with year-on-year growth rates of 29.53%, 22.52%, and 18.65% respectively, leading to a corresponding PE ratio of approximately 20, 16, and 13 times [1] - The report highlights that Wei Long Wei Mei is a typical large single product enterprise in the snack industry, having successfully capitalized on the efficiency dividend of snack industrialization and reshaped standards and consumer perceptions during the crisis in the spicy strip industry [1] - The company has a strong competitive advantage in the konjac snack category, benefiting from the health and functional consumption upgrade trend, and continues to solidify its first-mover advantage in the category [1] Group 2 - The domestic spicy snack market is growing rapidly, with the konjac market showing significant growth potential due to its health benefits and low-calorie characteristics, making it a phenomenon in the industry [2] - The spicy snack market in China is characterized by a large industry capacity but a fragmented supply and demand, with a unique flavor profile leading to high consumer repurchase rates, especially after the industry has undergone a brand and high-end transformation [2] - Wei Long has a clear first-mover advantage in the spicy strip and konjac sectors, with a focus on innovation and a broad market coverage through an all-channel layout, outperforming competitors in product display and market penetration [3] Group 3 - The konjac category is a key driver for the company's revenue growth, expected to continue benefiting from category penetration, while the original spicy strip business will focus on stabilizing the core and developing new flavors [4] - The company is anticipated to maintain high profitability due to a decrease in raw material costs and improved capacity utilization, with the rapid development of the konjac category likely to drive up asset turnover and return on equity (ROE) [4]