2022年至2024年，鸣鸣很忙收入从42.86亿元提升至393.44亿元，三年复合增速为203%；同期的经调整 净利润从0.81亿元增长至9.13亿元，三年复合增速达234.6%。从2022年至2025年前三季度，鸣鸣很忙的 毛利率由7.5%稳步提升至9.7%，经调整净利率则由1.9%提高至3.9%，盈利能力与盈利确定性持续增 强。 成立至今，鸣鸣很忙已获得高榕创投、红杉中国、黑蚁资本、五源资本、启承资本等知名机构的投资。 鸣鸣很忙在招股书中表示，IPO募集所得资金净额将主要用于提升供应链能力并提高产品开发能力；门 店网络升级，以及加盟商的持续赋能；品牌建设和推广活动；提升科技能力和数字化水平；有选择性地 寻求与其业务互补的战略投资和收购机会；以及用作运营资金及其他一般企业用途。 本文来自微信公众号"IPO早知道"（ID：ipozaozhidao），作者：Stone Jin，36氪经授权发布。 截至2025年9月30日，鸣鸣很忙全国在营门店数达19517家，覆盖全国28个省份和所有线级城市。另据 2025年9月弗若斯特沙利文认证，鸣鸣很忙成为行业首家突破2万店的企业，进一步夯实市场领先地位。 2025年前三 ...

Core Viewpoint - Wanchen Group has submitted its listing application to the Hong Kong Stock Exchange, aiming to leverage its unique business model and efficient operational system to solidify its leading position in China's snack and beverage market [1] Financial Performance - The group's total revenue is projected to grow from 9.3 billion yuan in 2023 to 32.33 billion yuan in 2024, representing a year-on-year increase of 247.9% [1] - For the six months ending June 30, 2025, the group reported revenue of 22.58 billion yuan, a year-on-year growth of 106.9%, with an adjusted net profit of 920 million yuan [1] Market Presence - As of June 30, 2025, Wanchen Group operates over 15,000 stores across 29 provinces in China, establishing a significant scale advantage with deep penetration in high-consumption areas like the Yangtze River Delta [1] - The group has accumulated over 150 million registered members by August 31, 2025, indicating a strong customer base [1] Supply Chain Efficiency - Wanchen Group has achieved high supply chain efficiency by sourcing approximately 95% of its products directly from brand manufacturers, reducing intermediary levels [1] - The company operates 51 ambient warehouses and 13 cold chain warehouses, allowing for a replenishment cycle of "T+1" for most stores, which enhances cost advantages passed on to consumers [1] Product Strategy - The company has a professional procurement team of over 200 members and utilizes a proprietary digital selection system to curate a product pool of over 4,000 SKUs, with each store offering 1,800 to 2,200 SKUs [2] - Wanchen Group maintains a high frequency of new product launches, averaging about 250 new SKUs per month in the first half of 2025, ensuring freshness and responsiveness to market trends [2] Store Experience - The "Haoxianglai" stores are designed to integrate shopping, entertainment, and social interaction, featuring bright, spacious, and standardized layouts for a consistent high-quality experience nationwide [2] - The store displays are tailored to different consumer scenarios, including campus and community stores, and include new categories such as IP licensed products, refrigerated foods, and short-shelf-life baked goods to meet one-stop shopping needs [2] Fundraising Purpose - The funds raised from the Hong Kong listing will be used for further expansion and upgrading of the store network, enriching the product portfolio, enhancing warehousing and logistics efficiency, and upgrading digital infrastructure [2]