Core Viewpoint - The article highlights the increasing prevalence of intrusive "full-screen ads" in mobile applications, particularly during major shopping events like "Double 11," which disrupt user experience and infringe on consumer rights [1][2][3]. Group 1: User Experience and Privacy Concerns - Many commonly used mobile apps exhibit issues where slight movements or accidental touches lead to automatic redirection to e-commerce apps, often without clear user consent [1][2]. - The sensitivity settings of these apps are often adjusted to a level that makes it difficult for users to control or even perceive their actions, leading to unintended app launches [2]. - Some apps collect user browsing history and search data in the background to create user profiles for targeted advertising, raising significant privacy concerns [2]. Group 2: Regulatory Response and Industry Accountability - The Ministry of Industry and Information Technology (MIIT) issued a notice in February 2023, mandating that apps provide clear and effective close buttons for pop-up ads and avoid frequent interruptions to user experience [2][3]. - The Hangzhou Yuhang District Market Supervision Administration has begun investigating reports related to these intrusive ads, indicating a growing regulatory response to protect consumer rights [2][3]. - E-commerce platforms, while not the direct publishers of these ads, bear responsibility as beneficiaries of the traffic generated by such advertising practices, emphasizing the need for ethical advertising standards [3]. Group 3: Long-term Implications for the Industry - The article warns that aggressive competition through unethical advertising practices will ultimately erode consumer trust and loyalty, which are essential for sustainable growth in the e-commerce sector [3]. - Social media, short video, and news platforms must take proactive measures to comply with advertising laws and protect user information to maintain their user base [3]. - A collaborative effort is necessary to eliminate "advertising pollution" in the mobile internet space, ensuring a better user experience [3].