Core Viewpoint - The Shenzhen authorities have issued a public notice to regulate the gold market, prevent market risks, protect consumer rights, and promote healthy market development by outlining prohibited activities for enterprises, individuals, financial institutions, and non-bank payment institutions engaged in gold business [1][5]. Group 1: Prohibited Activities for Enterprises - Enterprises are prohibited from engaging in illegal gold trading activities such as pre-priced trading, leveraged trading, and deferred trading through internet platforms without actual physical delivery of gold [1][6]. - Enterprises must not conduct illegal fundraising activities under the guise of gold custody, leasing, or repurchase that promise fixed returns [1][6]. - Enterprises are forbidden from misleading consumers through false advertising or using exaggerated claims about gold products [2][7]. Group 2: Prohibited Activities for Individuals - Individuals are not allowed to organize or participate in illegal gold pre-priced trading, illegal fundraising, or gold investment activities [2][8]. - Individuals must not develop or sell illegal gold trading software or apps, nor provide technical support for such platforms [2][8]. - Qualified individual investors can participate in gold ETFs and futures through legitimate channels, and can purchase physical gold from authorized dealers or banks [2][8]. Group 3: Prohibited Activities for Financial Institutions and Non-Bank Payment Institutions - Financial institutions must not conduct gold business without proper regulatory approval and must adhere to reporting requirements for large and suspicious transactions [3][8]. - Financial institutions and non-bank payment institutions are prohibited from providing services to illegal operators and must not facilitate illegal gold activities [3][8]. Group 4: Legal Consequences - Any violation of these regulations by enterprises, individuals, financial institutions, or non-bank payment institutions may lead to legal actions for illegal operations, fraud, money laundering, and other criminal activities [4][8].