Group 1 - The concept of "objectification" refers to the process of transforming individuals or subjectivity into objects or commodities, stripping away autonomy and dignity [2][4][6] - Objectification manifests in contemporary society through consumerism, where individuals are defined as consumers and their value is determined by possessions [5][6] - The core of objectification lies in the distortion of relationships, leading to a lack of empathy and understanding, and contributing to environmental crises and personal alienation [9][10] Group 2 - Objectification is not entirely negative; it is necessary for scientific objectivity and societal functioning, but awareness is crucial to prevent it from becoming the sole mode of existence [11][27] - The relationship between objectification and control versus creativity is a fundamental tension in modern organizations, where control mechanisms like KPIs can stifle innovation [64][66] - The emergence of AI and large models presents opportunities for new organizational forms that balance control and creativity, potentially transforming how value is created and measured [68][70][71]