二是指标设计模糊。现有的评价指标体系设计多为通用评价框架，缺乏针对性和可操作性，思政相关指 标多为"抽象表述"（如"思想积极""价值观正确"），未能结合相关课程特点进行设计。新媒体行业发展 迅速，新的平台、技术和运营模式不断涌现，若指标缺乏动态性，过于抽象笼统，这不仅容易导致评价 过程出现主观性强、量化难度大等特点，且易造成评价结果与产业实际需求脱节的现象，难以实现 "以 评促岗、以评促业" 的教学目标。 在新媒体技术快速迭代、意识形态传播多元复杂的当下，高职院校新媒体运营课程的开设，既满足 了"产教融合、服务产业"的核心要求，又完成了培养多元能力发展路径的复合型技术技能人才的目标。 然而，"重技能轻价值" 的教学固化模式成为职业院校的一大困境。因此，通过"专业技能 + 思政引领" 双主线，构建科学的课堂思政评价体系，培养兼具运营能力与正向价值观的新媒体人才，不仅为课程提 质增效提供有效路径，同时对培养兼具专业素养与家国情怀的新媒体人才具有重要现实意义。 一、新媒体运营课堂思政评价体系构建的必要性 新媒体运营课堂思政评价体系的构建具有重要的教育意义和社会价值。首先，从 "价值层面"重构高职 院校的育人逻辑，纠 ...

Core Viewpoint - A mature society should accommodate lives that are "not so ambitious" [3] Group 1: Diversity of Social Needs - A healthy society is composed of diverse individuals, not just "elites" who thrive in competitive environments [5] - Howard Gardner's theory of multiple intelligences suggests that human abilities are varied, indicating that not everyone is suited for high-pressure urban jobs [5][6] - Economic theories, such as David Ricardo's comparative advantage, support the idea that different types of individuals contribute uniquely to society, with no one type being more important than another [6] Group 2: The Danger of a Single Standard - The narrow definition of "success" in society creates a form of "social violence," limiting individuals' life choices [8][9] - The dominance of instrumental rationality over value rationality leads to a focus on efficiency and results, often at the expense of personal fulfillment [8] - Many essential jobs are undervalued due to a narrow understanding of success, which simplifies individual worth [9] Group 3: Supportive Systems and Culture - A supportive system and culture are necessary for individuals to choose a slower-paced life in smaller cities [11][12] - Japan's "regional revitalization" strategy illustrates how government initiatives can encourage young people to move to smaller cities [12] - Cultural shifts are needed to respect diverse lifestyles, moving away from the notion that only urban success is valid [13] Group 4: Young People Returning to Self - There is a noticeable trend of young people choosing to stay in their hometowns or smaller cities, reflecting a shift in values towards quality of life [14][15] - This choice is seen as a sign of social progress, as it indicates a focus on personal desires over societal expectations [15][16] - The current generation is challenging the illusion of a single path to success, advocating for a broader range of life choices [17]

Group 1 - The concept of "objectification" refers to the process of transforming individuals or subjectivity into objects or commodities, stripping away autonomy and dignity [2][4][6] - Objectification manifests in contemporary society through consumerism, where individuals are defined as consumers and their value is determined by possessions [5][6] - The core of objectification lies in the distortion of relationships, leading to a lack of empathy and understanding, and contributing to environmental crises and personal alienation [9][10] Group 2 - Objectification is not entirely negative; it is necessary for scientific objectivity and societal functioning, but awareness is crucial to prevent it from becoming the sole mode of existence [11][27] - The relationship between objectification and control versus creativity is a fundamental tension in modern organizations, where control mechanisms like KPIs can stifle innovation [64][66] - The emergence of AI and large models presents opportunities for new organizational forms that balance control and creativity, potentially transforming how value is created and measured [68][70][71]

Group 1 - Taobao's "Hour Delivery" has been upgraded to "Taobao Flash Purchase," launching in over 50 cities and achieving over 10 million daily orders by May 5 [1] - The online food delivery market is projected to reach a scale of 1.64 trillion yuan in 2024, with a year-on-year growth of 7.2% and a user base of 545 million, indicating high frequency and demand for local services [2] - The competition in the food delivery sector is intensifying, with major players like JD and Taobao entering the market, suggesting a strategic shift towards capturing new growth opportunities amid slowing e-commerce growth [2] Group 2 - The profit margins in the food delivery industry are low, with major platforms expected to have net profit margins between 1.5% and 3.3%, highlighting the challenges in achieving profitability [1] - The competition is not just about market share but also about enhancing service quality and social value, indicating a deeper evolution in the industry dynamics [2][3] - The growth of instant retail is significant, with a projected market size exceeding 1.5 trillion yuan in 2024 and a growth rate of 26.2%, making it a critical area for e-commerce platforms to explore [2]