Core Insights - The article discusses the rising trend of "pain gold" jewelry, which combines gold with popular anime IPs, appealing particularly to younger consumers [1][3][4] - The average price of some anime-themed gold jewelry has reached 1,594 yuan, which is 1.5 times the current gold price, indicating a premium for these unique designs [1][4] - The popularity of "pain gold" is reflected in social media engagement, with related topics surpassing 2.25 million views and a 294% year-over-year increase in sales of IP gold products on e-commerce platforms [4][5] Industry Trends - The "pain gold" jewelry market is characterized by its blend of traditional gold with modern pop culture elements, making it a collectible item with emotional value for consumers [5] - The marketing strategy includes showcasing these products prominently in stores, with significant inventory levels to meet demand from young shoppers [3][4] - The perception of "pain gold" varies among consumers, with some viewing it as a valuable collectible while others question its long-term value compared to traditional gold [5]