Core Insights - The article discusses the rising trend of "pain gold" jewelry, which combines gold with popular anime IPs, appealing particularly to younger consumers [1][3][4] - The average price of some anime-themed gold jewelry has reached 1,594 yuan, which is 1.5 times the current gold price, indicating a premium for these unique designs [1][4] - The popularity of "pain gold" is reflected in social media engagement, with related topics surpassing 2.25 million views and a 294% year-over-year increase in sales of IP gold products on e-commerce platforms [4][5] Industry Trends - The "pain gold" jewelry market is characterized by its blend of traditional gold with modern pop culture elements, making it a collectible item with emotional value for consumers [5] - The marketing strategy includes showcasing these products prominently in stores, with significant inventory levels to meet demand from young shoppers [3][4] - The perception of "pain gold" varies among consumers, with some viewing it as a valuable collectible while others question its long-term value compared to traditional gold [5]

Core Insights - The rise of "pain culture" in the ACG (Anime, Comic, Game) community has led to the popularity of "pain gold" jewelry, which combines gold with popular IP images, appealing to young consumers as a form of emotional expression and investment [1][5]. Group 1: Market Trends - "Pain gold" has gained significant traction among young consumers, with related topics on social media surpassing 2.25 million views [2]. - The demand for "pain gold" products has led to significant price increases, with some items being sold at nearly three times their original gold price [1][2]. - The transaction volume for IP gold products has increased by 294% year-on-year, indicating a strong market trend [2]. Group 2: Product Examples - Various brands have collaborated with well-known IPs to launch "pain gold" products, including 周大福 and 老凤祥, with prices often exceeding those of standard gold jewelry [3][4]. - Specific examples include a gold card featuring Pikachu priced at 888 yuan for 0.5 grams and a Saint Seiya figure priced at 890,000 yuan for 666 grams, showcasing the premium pricing of these items [4]. Group 3: Consumer Behavior - Young consumers aged 18 to 34 contribute over one-third of gold jewelry sales, reflecting their willingness to spend on unique items like "pain gold" [5]. - The emotional connection provided by IPs encourages young consumers to pay a premium for "pain gold," which is perceived as more durable than traditional collectibles [6].