Core Insights - The second season of the "National Trend New Rhythm, Intangible Cultural Heritage Craftsmanship" brand cultural event by Beixin Building Materials was launched, gathering over 60 representatives from various sectors to explore the cultural core of national trend building materials and respond to market demands for high-quality domestic products and Chinese-style homes [1][4]. Group 1: Cultural Integration and Industry Upgrade - Beixin Building Materials emphasizes that its vitality lies not only in technological breakthroughs and market expansion but also in cultural heritage and value creation, aiming to integrate intangible cultural heritage with building materials [4]. - The company is actively promoting the deep integration of traditional culture and industrial upgrades, enhancing brand value and cultural connotation through a series of brand cultural activities [4][5]. - The event highlighted the importance of cross-industry collaboration to revitalize intangible cultural heritage, ensuring that cultural "soft power" supports enterprise development [5]. Group 2: Practical Implementation and Strategic Partnerships - The event featured brand leaders from Beixin Building Materials introducing their explorations in integrating intangible cultural heritage into products, marking a shift from conceptual discussions to project-based cooperation [9]. - Strategic signing ceremonies were held between Beixin Building Materials and various intangible cultural heritage projects, laying the groundwork for marketable "intangible heritage building materials" [9]. - The company's previous initiatives in brand activities and product innovation have aligned well with market demands, resulting in a projected 70% year-on-year growth in sales of national trend products for 2024 [9].