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非遗与现代生活融合
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非遗“新”传人们,动力从何而来
Core Viewpoint - The article highlights the revival and modernization of intangible cultural heritage (ICH) through the efforts of young creators and the integration of traditional skills with contemporary media, particularly short videos, to engage a broader audience and enhance the livelihoods of artisans [1][3][5]. Group 1: Young Creators and ICH - Young self-media creator Jiang Xunqian has become the seventh-generation inheritor of the "Datiehua" (Iron Flower) technique, emphasizing the importance of ICH in preserving cultural heritage [1]. - Jiang's short videos have significantly increased public interest in the "Datiehua" technique, with over 800 million views in a short period, showcasing the potential of digital platforms to revitalize traditional crafts [4][5]. - The interaction rate for short video accounts of ICH artisans is reported to be between 20% and 25%, indicating strong audience engagement [5][6]. Group 2: Innovative Approaches to ICH - Young creators are utilizing various innovative methods, such as cross-disciplinary collaborations and creative storytelling, to promote ICH, resulting in a surge of interest and participation [7]. - The "Running Parkour Noodles" project combines parkour with traditional ICH, achieving over 12 million likes on a single video, demonstrating the effectiveness of creative fusion in attracting attention [7]. - The "2025 Douyin ICH Data Report" indicates a 31% year-on-year increase in ICH-related videos, with 749.9 billion views, highlighting the growing popularity of ICH content among younger audiences [8]. Group 3: ICH and Tourism - The integration of ICH into the tourism sector is reshaping cultural experiences for young people, making travel more appealing and enriching [10][11]. - Chengdu's theater performances incorporate ICH elements, attracting a younger audience and fostering interest in traditional culture [10]. - The "Dujiangyan Water Festival," recognized as a national ICH, has been successfully marketed as a global tourism brand, showcasing the potential of ICH in enhancing local tourism [11][12].
非遗年轻化表达正成为主流
Xiao Fei Ri Bao Wang· 2025-06-16 02:35
6月14日是2025年"文化和自然遗产日",今年的非遗宣传展示活动主题为"融入现代生活——非遗正青 春"。连日来,各地举办形式多样的非遗宣传展示活动,以多元化的方式丰富着"青春"的内涵。从"Z世 代"传承人到传播方式的创新、推动非遗与现代生活深度融合、探索科技赋能非遗保护等,古老非遗在 新时代焕发"青春活力",不仅勾勒出传统文化与当代生活共生共融的鲜活图景,更是文化自信的生动表 达。 "融入现代生活——非遗正青春",主打的就是"青春"。老手艺通过短视频和直播频频登上热榜,非遗代 表性项目融入景区营造出文旅消费新场景,加入创意设计的非遗文创变成时尚潮玩……非遗传承创新正 通过年轻化表达、新技术赋能和跨界融合,以更加青春的方式链接起现代生活。 在贵州,赤水市的"90后"姑娘杨昌芹在指导村民如何把竹子做成茶具、灯饰,以及一年能卖几万个 的"手雷杯";在云南,大理白族自治州李小白鹤庆银器锻制非遗工坊内,"90后""00后"是绝对的中坚力 量,叮叮当当打银器的声音是工坊最动听的背景音;在海南,三亚的孩子们正在体验黎族原始制陶技 艺…… 当下,非遗焕发时代新生、实现持续发展,正与青年力量双向奔赴。越来越多的年轻人以新理念 ...