Core Viewpoint - The article highlights the revival and modernization of intangible cultural heritage (ICH) through the efforts of young creators and the integration of traditional skills with contemporary media, particularly short videos, to engage a broader audience and enhance the livelihoods of artisans [1][3][5]. Group 1: Young Creators and ICH - Young self-media creator Jiang Xunqian has become the seventh-generation inheritor of the "Datiehua" (Iron Flower) technique, emphasizing the importance of ICH in preserving cultural heritage [1]. - Jiang's short videos have significantly increased public interest in the "Datiehua" technique, with over 800 million views in a short period, showcasing the potential of digital platforms to revitalize traditional crafts [4][5]. - The interaction rate for short video accounts of ICH artisans is reported to be between 20% and 25%, indicating strong audience engagement [5][6]. Group 2: Innovative Approaches to ICH - Young creators are utilizing various innovative methods, such as cross-disciplinary collaborations and creative storytelling, to promote ICH, resulting in a surge of interest and participation [7]. - The "Running Parkour Noodles" project combines parkour with traditional ICH, achieving over 12 million likes on a single video, demonstrating the effectiveness of creative fusion in attracting attention [7]. - The "2025 Douyin ICH Data Report" indicates a 31% year-on-year increase in ICH-related videos, with 749.9 billion views, highlighting the growing popularity of ICH content among younger audiences [8]. Group 3: ICH and Tourism - The integration of ICH into the tourism sector is reshaping cultural experiences for young people, making travel more appealing and enriching [10][11]. - Chengdu's theater performances incorporate ICH elements, attracting a younger audience and fostering interest in traditional culture [10]. - The "Dujiangyan Water Festival," recognized as a national ICH, has been successfully marketed as a global tourism brand, showcasing the potential of ICH in enhancing local tourism [11][12].

Core Insights - The theme for this year's intangible cultural heritage (ICH) promotional activities is "Integrating into Modern Life - ICH is Youthful," emphasizing the connection between traditional crafts and contemporary lifestyles [1][4] - Young individuals are increasingly becoming key players in the preservation and innovation of ICH, utilizing new ideas and technologies to revitalize ancient skills and make them relevant today [1][3] Group 1: Youth Engagement in ICH - Young artisans, such as those in Guizhou and Yunnan, are actively involved in traditional crafts, demonstrating a strong commitment to preserving and innovating ICH [1][2] - Events like the "Non-Heritage is Youthful - Graduation Design Exhibition" showcase the creative contributions of students, highlighting the intersection of culture and modern design [2] Group 2: Innovative Approaches to ICH - The integration of technology and modern expressions in traditional arts, such as the use of live streaming and social media, is attracting younger audiences and enhancing the visibility of ICH [3] - Performances that blend traditional music with contemporary themes are being embraced by youth, indicating a shift in how ICH is perceived and celebrated [3][4]