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县城火了,非遗爆了,这届年轻人会玩
3 6 Ke· 2025-10-08 23:47
今年国庆中秋双节叠加的8天"超级黄金周"收官,携程等各大旅游平台显示,国内旅游方面,长途旅行 与深度体验成为主趋势;国外旅游方面,出入境双向回暖,山西大同等小众城市吸引力飙升。 其中,95后主导消费升级,飞猪客单价同比升14.6%,超30个区县酒店预订翻倍。景德镇借"鸡排哥"走 红成顶流,陶瓷手作等沉浸式体验受追捧;非遗消费爆发,琉璃烧制、手工陶艺团购订单环比飙升超 200%。 出入境游同步回暖,出境游近程目的地占优,青少年订单增超五成,欧洲深度游需求激增;入境游覆盖 近百城,荷兰、阿富汗等客源国增幅显著,山西大同、云南丽江等非一线城市外国游客预订量暴涨。 有行业人士向新消费日报记者分析指出,今年国庆中秋旅游消费整体从"到达"向"融入"、目的地从集中 向多元的转变。 "奔县游"走红,体验消费成新宠 今年国庆中秋黄金周长途游与"奔县游"双线发力,深度体验成为今年旅游市场一大亮点。 与此同时,马蜂窝数据显示家庭亲子客群占比达52.4%,北京、上海等大城市周边"三小时高铁圈"成为 热门选择。 据携程方面向新消费日报记者提供的数据显示,国内长途游订单占比较去年提升3个百分点,飞猪平台 客单价同比提升14.6%,95后 ...
非遗“新”传人们,动力从何而来
Zhong Guo Qing Nian Bao· 2025-06-20 03:07
Core Viewpoint - The article highlights the revival and modernization of intangible cultural heritage (ICH) through the efforts of young creators and the integration of traditional skills with contemporary media, particularly short videos, to engage a broader audience and enhance the livelihoods of artisans [1][3][5]. Group 1: Young Creators and ICH - Young self-media creator Jiang Xunqian has become the seventh-generation inheritor of the "Datiehua" (Iron Flower) technique, emphasizing the importance of ICH in preserving cultural heritage [1]. - Jiang's short videos have significantly increased public interest in the "Datiehua" technique, with over 800 million views in a short period, showcasing the potential of digital platforms to revitalize traditional crafts [4][5]. - The interaction rate for short video accounts of ICH artisans is reported to be between 20% and 25%, indicating strong audience engagement [5][6]. Group 2: Innovative Approaches to ICH - Young creators are utilizing various innovative methods, such as cross-disciplinary collaborations and creative storytelling, to promote ICH, resulting in a surge of interest and participation [7]. - The "Running Parkour Noodles" project combines parkour with traditional ICH, achieving over 12 million likes on a single video, demonstrating the effectiveness of creative fusion in attracting attention [7]. - The "2025 Douyin ICH Data Report" indicates a 31% year-on-year increase in ICH-related videos, with 749.9 billion views, highlighting the growing popularity of ICH content among younger audiences [8]. Group 3: ICH and Tourism - The integration of ICH into the tourism sector is reshaping cultural experiences for young people, making travel more appealing and enriching [10][11]. - Chengdu's theater performances incorporate ICH elements, attracting a younger audience and fostering interest in traditional culture [10]. - The "Dujiangyan Water Festival," recognized as a national ICH, has been successfully marketed as a global tourism brand, showcasing the potential of ICH in enhancing local tourism [11][12].