Core Perspective - The integration of traditional Chinese intangible cultural heritage (ICH) with the World University Games showcases the beauty of Eastern aesthetics and cultural exchange with the world [1][2]. Group 1: Cultural Exchange at the Event - The opening ceremony featured a guiding sign made from Daoming bamboo weaving, incorporating various traditional crafts, highlighting the essence of Eastern aesthetics [1]. - Athletes engaged in immersive experiences with ICH, such as paper-cutting and dough modeling, with over 600 participants daily in these activities [1]. - International participants expressed admiration for traditional performances like Sichuan opera, emphasizing the vibrant presentation of Chinese culture [2]. Group 2: Unique Cultural Artifacts - Athletes received bamboo-crafted medal boxes, symbolizing traditional craftsmanship and cultural significance, with intricate designs reflecting the artisans' skills [5]. - A Swedish athlete purchased a folding fan inscribed with "厚德载物," interpreting its symbolism related to Chinese character and spirit [4]. - The bamboo medal box's transformation from hard bamboo to a smooth, delicate artifact illustrates the profound craftsmanship of Chinese artisans [7]. Group 3: Lasting Impressions - The cultural experiences and artifacts collected by athletes serve as tangible reminders of their encounters with Chinese heritage, fostering a deeper understanding of Eastern aesthetics [7]. - The event has allowed Chinese ICH to take root in the hearts of international participants, extending the narrative of Eastern beauty globally [7].

Group 1 - The core viewpoint of the article highlights a significant increase in inbound and outbound travel in China, with 333 million entries and exits recorded in the first half of the year, marking a 15.8% year-on-year increase [1][11] - The number of foreign visitors reached 38.05 million, reflecting a 30.2% increase compared to the previous year [11] - Visa-free entry for foreign visitors saw a remarkable rise, with 13.64 million entries, up 53.9% year-on-year, driven by expanded visa-free policies and tax refund incentives [12] Group 2 - The growth in foreign tourism is shifting from major cities and well-known attractions to third and fourth-tier cities, indicating a broader distribution of tourist activity [4] - Cultural experience products have emerged as a new highlight in inbound consumption, with bookings for immersive activities like intangible cultural heritage workshops and folk performances surging by 300% [4] - Popularity of traditional performances such as Sichuan opera and Peking opera has increased significantly, with bookings on overseas platforms rising nearly tenfold compared to last year [4] Group 3 - Major entry points like Beijing and Shanghai have seen substantial increases in foreign visitors, with Beijing recording over 2.9 million entries (up 36.5%) and Shanghai receiving 4.25 million tourists (up 38.5%) [6] - Hotel bookings for foreign tourists in key cities have also surged, with increases exceeding 130% in the first half of the year [6] - The appeal of "China tours" and "China shopping" is evolving towards deeper experiences in culture, ecology, and technology, with high-tech products in areas like Shenzhen gaining popularity among foreign visitors [8] Group 4 - The National Immigration Administration issued over 10.64 million ordinary passports and 4.75 million travel documents for residents of Hong Kong, Macau, and Taiwan in the first half of the year [14] - A total of 887,000 visa documents were issued to foreigners, indicating a robust framework for facilitating international travel [14]

Core Insights - The article highlights the significant increase in foreign tourist arrivals in China, driven by visa-free policies and tax refund initiatives, leading to a shift from traditional sightseeing to immersive cultural experiences [1][15]. Group 1: Tourist Trends - Foreign tourists are increasingly engaging in diverse experiences in China, moving beyond mere sightseeing to exploring local culture and traditions [9][17]. - The number of foreign tourists visiting Beijing's Xiushui Street has doubled compared to the same period last year, with sales expected to rise by over 80% [5]. - In Shenzhen's Huaqiangbei, the number of foreign visitors has increased by 50% year-on-year, with daily averages rising from 7,000 to 8,000 in June [7]. Group 2: Cultural Engagement - Tourists are showing a keen interest in cultural products, with a notable demand for traditional Chinese items such as tea cups and chopsticks [3][5]. - Cultural experience products have seen a 300% increase in bookings, with traditional crafts and performances gaining popularity among foreign visitors [15]. - Tourists are seeking deeper cultural understanding, as evidenced by their interest in local lifestyles and historical contexts during guided tours [13][17]. Group 3: Policy Impact - The expansion of visa-free policies and the enhancement of travel convenience have contributed to a substantial rise in foreign tourist numbers, with Beijing and Shanghai seeing increases of 36.5% and 38.5% respectively [17]. - The article emphasizes that these policy changes are making China an increasingly attractive destination for international travelers, showcasing a more vibrant and authentic image of the country [17].

Core Viewpoint - The article highlights the revival and modernization of intangible cultural heritage (ICH) through the efforts of young creators and the integration of traditional skills with contemporary media, particularly short videos, to engage a broader audience and enhance the livelihoods of artisans [1][3][5]. Group 1: Young Creators and ICH - Young self-media creator Jiang Xunqian has become the seventh-generation inheritor of the "Datiehua" (Iron Flower) technique, emphasizing the importance of ICH in preserving cultural heritage [1]. - Jiang's short videos have significantly increased public interest in the "Datiehua" technique, with over 800 million views in a short period, showcasing the potential of digital platforms to revitalize traditional crafts [4][5]. - The interaction rate for short video accounts of ICH artisans is reported to be between 20% and 25%, indicating strong audience engagement [5][6]. Group 2: Innovative Approaches to ICH - Young creators are utilizing various innovative methods, such as cross-disciplinary collaborations and creative storytelling, to promote ICH, resulting in a surge of interest and participation [7]. - The "Running Parkour Noodles" project combines parkour with traditional ICH, achieving over 12 million likes on a single video, demonstrating the effectiveness of creative fusion in attracting attention [7]. - The "2025 Douyin ICH Data Report" indicates a 31% year-on-year increase in ICH-related videos, with 749.9 billion views, highlighting the growing popularity of ICH content among younger audiences [8]. Group 3: ICH and Tourism - The integration of ICH into the tourism sector is reshaping cultural experiences for young people, making travel more appealing and enriching [10][11]. - Chengdu's theater performances incorporate ICH elements, attracting a younger audience and fostering interest in traditional culture [10]. - The "Dujiangyan Water Festival," recognized as a national ICH, has been successfully marketed as a global tourism brand, showcasing the potential of ICH in enhancing local tourism [11][12].