非遗传播

Search documents
非遗“新”传人们,动力从何而来
Zhong Guo Qing Nian Bao· 2025-06-20 03:07
Core Viewpoint - The article highlights the revival and modernization of intangible cultural heritage (ICH) through the efforts of young creators and the integration of traditional skills with contemporary media, particularly short videos, to engage a broader audience and enhance the livelihoods of artisans [1][3][5]. Group 1: Young Creators and ICH - Young self-media creator Jiang Xunqian has become the seventh-generation inheritor of the "Datiehua" (Iron Flower) technique, emphasizing the importance of ICH in preserving cultural heritage [1]. - Jiang's short videos have significantly increased public interest in the "Datiehua" technique, with over 800 million views in a short period, showcasing the potential of digital platforms to revitalize traditional crafts [4][5]. - The interaction rate for short video accounts of ICH artisans is reported to be between 20% and 25%, indicating strong audience engagement [5][6]. Group 2: Innovative Approaches to ICH - Young creators are utilizing various innovative methods, such as cross-disciplinary collaborations and creative storytelling, to promote ICH, resulting in a surge of interest and participation [7]. - The "Running Parkour Noodles" project combines parkour with traditional ICH, achieving over 12 million likes on a single video, demonstrating the effectiveness of creative fusion in attracting attention [7]. - The "2025 Douyin ICH Data Report" indicates a 31% year-on-year increase in ICH-related videos, with 749.9 billion views, highlighting the growing popularity of ICH content among younger audiences [8]. Group 3: ICH and Tourism - The integration of ICH into the tourism sector is reshaping cultural experiences for young people, making travel more appealing and enriching [10][11]. - Chengdu's theater performances incorporate ICH elements, attracting a younger audience and fostering interest in traditional culture [10]. - The "Dujiangyan Water Festival," recognized as a national ICH, has been successfully marketed as a global tourism brand, showcasing the potential of ICH in enhancing local tourism [11][12].
用视频让中国非遗“活”起来,数百非遗传承人汇聚婺源
Xin Lang Cai Jing· 2025-05-25 04:42
Core Viewpoint - The "2025 Intangible Cultural Heritage Video Creation Conference" aims to revitalize and promote China's intangible cultural heritage through video storytelling, leveraging the power of social media platforms to reach a wider audience and engage younger generations [1][3][4]. Group 1: Conference Overview - The conference, held in Wuyuan, Jiangxi, features performances of various intangible cultural heritage forms, including the Anse Waist Drum and Huangmei Opera, showcasing the rich cultural diversity of China [1][10]. - It is the first collaboration event between intangible cultural heritage inheritors and content creators across multiple platforms, focusing on creating a new ecosystem for heritage dissemination [1][3]. Group 2: Video as a Medium - Video is highlighted as a dynamic and effective medium for storytelling, capable of transcending geographical and temporal limitations, thus bringing intangible cultural heritage to life [3][6]. - The rise of short videos and documentaries is reshaping the pathways of heritage transmission, allowing for immersive and engaging narratives [3][4]. Group 3: Youth Engagement - The "Youth Intangible Cultural Heritage Video Creation Nurturing Action" was launched to support young creators and heritage inheritors, providing them with resources and platforms for collaboration [4][7]. - A total of 214 intangible cultural heritage inheritors and 98 young creators have been selected for this initiative, which aims to bridge the gap between traditional heritage and modern video creation [4][7]. Group 4: Cultural Performances - The opening ceremony featured a variety of performances that highlighted the contemporary vitality of traditional arts, including a fusion of traditional martial arts and modern stage techniques [10][12]. - The event also included a "Five Good" intangible cultural heritage market, showcasing traditional food, music, crafts, and performances from across the country [18][19]. Group 5: Future Initiatives - The conference will continue with master classes and forums focusing on the transmission and development of intangible cultural heritage in the digital media age, fostering collaboration between heritage inheritors and video creators [19][21]. - The goal is to gather social forces to promote the innovative dissemination of traditional culture, ensuring its relevance and accessibility to future generations [19].
打造非遗传播新生态:2025非遗视频创作大会即将启幕
Zhong Guo Jing Ji Wang· 2025-05-15 05:06
Core Viewpoint - The upcoming 2025 Intangible Cultural Heritage Video Creation Conference aims to leverage digitalization to promote the transmission and development of intangible cultural heritage in China, featuring various activities and initiatives to support young creators and heritage practitioners [1][2]. Group 1: Conference Overview - The conference will take place from May 24 to 26 in Wuyuan, Jiangxi Province, co-hosted by the China Intangible Cultural Heritage Protection Association and several new media platforms [1]. - The theme of the conference is "Vision of Intangible Heritage, Creating the Future - Building a New Ecology for Heritage Communication" [1]. - Key activities include a "Five Good" heritage fair, video creation master classes, experience sharing sessions, and on-site video creation activities [1]. Group 2: Participation and Support - Over 200 intangible cultural heritage practitioners and nearly 100 young creators will participate, focusing on professional training and collaboration [2]. - Platforms will implement diverse support plans, including traffic incentives and creative rewards, to enhance the dissemination of intangible heritage content [2]. - A master class will feature renowned experts sharing insights with selected young practitioners to elevate their creative skills [2]. Group 3: Local Cultural Features - Wuyuan, as a national-level cultural ecological protection area, boasts rich intangible cultural heritage resources, including unique local projects like Nuo Dance and Huiju Opera [3]. - The conference will showcase local intangible cultural heritage projects alongside those from across the country, providing an immersive experience for visitors [3]. - The "Five Good" heritage fair will offer a variety of traditional foods, music, and crafts, creating an engaging cultural experience for attendees [3].