□四川日报全媒体记者 王攀 裹着芝麻、花生碎、蜂蜜的松潘杂糖香味扑鼻，咬一口，嘎嘣脆。"我们每天早上7点就起来炒糖，第一批成品要 11点左右才出来。"州级非遗代表性传承人马跃勇告诉记者，杂糖是当地庆祝节日、举办婚礼时的必备品。这几 年，乘着阿坝州深入实施非遗保护传承与创新发展工程的东风，他将松潘杂糖卖到了更远的地方。 烟火气与鼓乐声交织，为阿坝州"村晚"增添更多欢乐"年味"。据悉，春节期间，阿坝州还将举办40余场新春文化 活动。 消费激活，高原产品出山 2月8日，阿坝州汶川县绵虒镇，矗立在大禹广场上的大禹雕像披上了羌红。雕像前方搭起舞台，红地毯铺满广 场。在喧天的锣鼓声中，第二届阿坝州"村晚"启幕。 首届阿坝州"村晚"举办地选在获"世界最佳旅游乡村"称号的理县桃坪村，本届则移到大禹文化的发源地绵虒镇， 两次选址，折射出阿坝州依托"村晚"打造文旅新场景的期待——要将这场办在"村"里的联欢晚会，打造成阿坝州 展示民族形象、激活文旅消费、凝聚发展合力的标杆性平台。 文化赋能，添更多"年味" 当天的"村晚"舞台亮点纷呈。歌曲《大禹谣》传承大禹治水精神；来自阿坝州13个县（市）的演员身着各具特色 的节日盛装轮番登台，展 ...

Core Viewpoint - The event on June 10, 2025, marked the opening of the Shaanxi Province Intangible Cultural Heritage (ICH) Experience Center, emphasizing the integration of ICH into modern life and promoting its value in contemporary society [1][2] Group 1: Event Overview - The main event was organized by the Shaanxi Provincial Department of Culture and Tourism, featuring six key components including the opening of the ICH Experience Center, talent performances, and a traditional craftsmanship exhibition [1] - The theme "Integrating into Modern Life - ICH is Youthful" highlights the focus on training young inheritors and the role of technology in ICH protection [1] Group 2: ICH Experience Center Details - The Shaanxi ICH Experience Center is located on the second floor of the Provincial Cultural Center, covering an area of 4,700 square meters, with nearly 2,000 ICH exhibits showcasing the province's most representative projects [1] - The center serves as a significant cultural project, marking a milestone in the protection of ICH in Shaanxi and providing a new platform for its promotion [1] Group 3: Future Plans - During the 2025 ICH promotional activities, 1,151 events will be held across the province to enhance public understanding of ICH and traditional Chinese culture [2] - The center plans to establish a co-creation center for Shaanxi ICH brands, aiming to innovate and develop culturally rich and market-competitive ICH creative products [2]