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家国共圆 壮美广西 | 象山景区两天迎客近12万人次
Guang Xi Ri Bao· 2025-10-03 02:51
科技元素的巧妙融入,为景区增添了智慧光彩。旧报纸拍照机前,游客只需导入照片,10秒内即可 获得印有个人影像的"桂林旧报纸",瞬间定格假日美好;咖啡机器人旁,扫码下单、上传照片,一杯定 制拉花咖啡很快新鲜出炉。这些智能化产品的推出,为游客带来了新奇体验,彰显出桂林文旅产业创新 发展的鲜明导向。(黄海健) 10月1日至2日,桂林象山景区游人如织、暖意融融,来自全国各地的游客齐聚漓江之畔,与象鼻山 打卡留念。据不完全统计,两天内景区接待游客近12万人次。 今年国庆期间,桂林旅游投资集团有限公司整合漓象北岛、象目里咖啡等优质资源,精心构建多元 业态矩阵,为传统山水景区注入全新动能。如果说自然山水是象山景区的"颜值担当",那么文化体验则 是其"内涵核心"。在景区一号门广场旁的象目里咖啡店内,壮锦、苗绣等非遗文创产品和宝石油画展示 吸引了众多游客驻足观赏。店内同步推出的手工扎染、宣纸制作等体验活动,让游客在游玩之余,能够 感受传统文化的独特魅力。 ...
河北定兴:甜蜜市集遇上“媒体+” 新业态打造新消费
Sou Hu Cai Jing· 2025-10-02 06:00
Core Insights - The "Quality Dingxing · Sweet Life" market event in Dingxing County, Baoding, was launched on October 1, 2023, focusing on integrating consumption, e-commerce, and cultural tourism through both online and offline sales channels [1][3] Group 1: Event Overview - The event featured a theme of "Gathering Gold Platform, Enjoying Sweetness, and Happy Life," aiming to create a new consumption scene that is attractive, delicious, and entertaining [1] - The "Dingxing County Industry Promotion Alliance" was officially established during the launch, with 21 public welfare live broadcast ambassadors joining to promote local industries [3] Group 2: Market Features - The market was divided into four functional areas: exhibition and sales, cultural performances, entertainment, and food, showcasing products from 45 local enterprises including food, specialty agriculture, and non-heritage enterprises [3][5] - Live streaming sales were conducted on-site, and a special live shopping event for "Sweet Dingxing Life" was launched to expand sales channels [3][5] Group 3: Economic Impact - Dingxing County's food industry cluster, recognized as one of the 107 characteristic industrial clusters in the province, has over 100 food processing and supporting enterprises, with the "Sweet Economy" being the leading industry [5] - The food industry is projected to achieve a production value of 12.6 billion yuan in 2024 [5] - A recent live broadcast event in collaboration with Baoding News Media Center attracted 256,000 viewers and generated sales of 62,000 yuan, showcasing the successful integration of media and industry [5][7] Group 4: Future Initiatives - The county plans to conduct e-commerce live streaming training, interactive workshops, and live sales competitions to further promote the "Sweet Dingxing" brand and enhance the local economy [7]
金秋促消费持续上“新” 市场活力倍增
Zheng Quan Ri Bao· 2025-09-16 16:10
Core Viewpoint - The "3.15 Golden Autumn Shopping Festival" is a nationwide public welfare event aimed at promoting consumption, running for 31 days and covering key consumption periods like the Mid-Autumn Festival and National Day [1] Group 1: Event Overview - The event includes both online and offline activities, with online activities starting from September 15 and offline activities conducted under the supervision of local consumer associations [1] - The inaugural event in September 2024 lasted for 6 days, involving 26 consumer associations and 9 large enterprises, benefiting approximately 141 million consumers and generating a total consumption amount of 7.538 billion yuan [1] Group 2: Market Impact - The shopping festival is expected to significantly stimulate market vitality by gathering consumer interest, releasing consumption demand, and boosting sales of goods and services [2] - It encourages collaboration in production and operations among enterprises, fostering innovation in products and services, and enhancing brand competitiveness [2] - The event is also anticipated to create job opportunities, establishing a positive cycle of "employment—income—consumption" [2] Group 3: Regional Features - Various regions are designing unique activities based on local industrial advantages, such as agricultural product exhibitions in resource-rich areas and cultural markets showcasing traditional crafts in culturally rich cities [3] - Tourist-rich areas are offering special travel packages with discounts on hotels and dining to attract visitors [3] - Industrial cities are promoting local industrial products with exclusive discounts, showcasing advanced manufacturing capabilities [3] Group 4: Future Directions - Future efforts to enhance consumption quality and expansion will focus on optimizing government subsidies, improving consumption infrastructure, and exploring new business models that integrate online and offline channels [3] - There will be an emphasis on nurturing green consumption and live-streaming e-commerce as new business formats [3] - Strengthening market regulation and consumer education will be crucial to maintaining consumer rights and creating a safe consumption environment [3]
第四届中国旅游景区协会景区消费升级论坛在辽宁喀左举行
Xin Hua Wang· 2025-09-15 01:53
Core Insights - The Fourth China Tourism Scenic Area Association Consumption Upgrade Forum was held in Chaoyang, Liaoning Province, attracting over 300 leaders from tourism scenic areas and top enterprises to discuss consumption upgrades in the industry [1][3] - The forum focused on themes such as industry transformation trends, policy interpretations from the 14th Five-Year Plan, the creation of national-level tourism resorts, and high-quality development of cultural tourism consumption [1][7] Group 1 - The forum included the launch of the "Civilized Tourism, Beautiful China" national tourism scenic area public welfare promotion activity and the appointment of cultural tourism industry experts in the region [3] - Liaoning Province aims to create a high-quality demonstration area for the integration of cultural, sports, and tourism development, showcasing significant innovation and attractiveness in the cultural tourism sector [5][8] - Experts discussed various topics including the spillover effects of theme parks on urban consumption upgrades, the integration of sports and tourism, and the role of technology in driving industry reconstruction and cultural renewal [7] Group 2 - The event featured a display area for intangible cultural heritage products from the host county, showcasing local cultural heritage through interactive experiences and tastings [7] - The forum marked the first time the China Tourism Scenic Area Association Consumption Upgrade Forum was held in Liaoning Province, highlighting the region's achievements in cultural tourism development on a national stage [7][8] - Experts recognized the achievements of the host county in revitalizing cultural tourism resources and enhancing service quality, contributing to high-quality development in the sector [8]
传统节日点燃“甜蜜经济” 文旅融合演绎“中式浪漫”
Yang Shi Wang· 2025-08-30 03:44
Group 1 - The Qixi Festival, a traditional Chinese holiday, sees many young couples choosing this romantic day to register their marriages, hoping for a happy and fulfilling new life together [1] - Various scenic spots are offering special discounts and services for newlyweds during the Qixi Festival [1] Group 2 - The marriage registration center at Moonlight Island in Qiandao Lake, Zhejiang, officially opened on August 29, where couples can enjoy a warm ceremony and receive their marriage certificates [5] - Qiandao Lake scenic area provides multiple benefits for newlyweds, including hotel accommodations, sightseeing discounts, and a special "Love Ferry" service to and from Moonlight Island [5] Group 3 - In Chengdu, Sichuan, over 2,000 couples are registering for marriage daily at local scenic area registration offices, with the "Rongcheng Happy Event" initiative offering various discounts for couples marrying from June to the end of the year [7] Group 4 - In Xiaogan, Hubei, a summer consumption season themed around Qixi has been launched, integrating intangible cultural heritage with exhibitions and sales [10] - Visitors can engage in traditional customs such as needle threading and moon gazing, while also experiencing unique local crafts like Xiaogan paper-cutting [10] Group 5 - A rice field concert in Shenyang, Liaoning, adds a romantic atmosphere to the Qixi Festival, featuring a mix of classic and contemporary songs alongside local folk music [13] - The natural sounds of the rice fields enhance the overall experience for attendees, creating a unique ambiance [13]
第33届广州博览会落幕 累计观展人数超16万人次
Guang Zhou Ri Bao· 2025-08-25 01:54
Core Insights - The 33rd Guangzhou Expo achieved a total intended signing amount of 400.81 billion yuan, attracting over 160,000 visitors and signing 83 economic cooperation projects [2][3]. Group 1: Event Overview - The expo showcased Guangzhou's role as a national central city and international trade center, featuring various thematic exhibition areas such as new productivity, rural revitalization, and healthcare [2][4]. - The total exhibition area reached approximately 180,000 square meters, marking a year-on-year increase of over 50% [3]. Group 2: International and Cultural Expansion - The expo was held concurrently with the 11th International Invention Exhibition, enhancing its international, cultural, and social dimensions [4]. - Over 4,000 business associations and enterprises participated, improving supply-demand matching and facilitating on-site transactions [4]. Group 3: Focus on Emerging Industries - The event emphasized the cultivation of new productivity, focusing on emerging industries such as artificial intelligence, smart vehicles, and aerospace [4]. - The International Invention Exhibition attracted over 300 guests from more than 30 countries, showcasing over 2,000 inventions [4]. Group 4: Future Outlook - A framework agreement was signed to promote domestic circulation and develop new productivity over the next three years, aiming to create a beneficial cycle through technology sharing and market connectivity [6]. - The expo plans to continue enhancing its internationalization and professionalism, establishing itself as a benchmark for global economic cooperation [6].
广博会意向签约总额超400亿元
Guang Zhou Ri Bao· 2025-08-25 01:12
Core Insights - The 33rd Guangzhou Expo attracted over 160,000 visitors and signed 83 economic cooperation projects with a total intended signing amount of 40.081 billion yuan [1] - The theme of the expo was "Dual Empowerment Promotes Circulation, New Quality Innovation Creates the Future," showcasing Guangzhou's role as a national central city and international trade center [1] Group 1: Event Scale and Quality - The expo featured a total exhibition area of approximately 180,000 square meters, representing a year-on-year increase of over 50% [2] - It included four thematic exhibition areas covering various sectors such as innovation, urban renewal, automotive aftermarket, and healthcare [2] - The event was held concurrently with the 11th International Invention Exhibition, enhancing its international and cultural significance [2] Group 2: Focus on New Quality Productivity - The expo emphasized the cultivation and development of new quality productivity, focusing on emerging industries like artificial intelligence, robotics, and aerospace [5] - It showcased over 2,000 inventions from more than 30 countries and international organizations, highlighting global innovation [5] Group 3: Future Outlook - A framework agreement was signed to promote domestic circulation and develop new quality productivity over the next three years, aiming for a complementary and mutually beneficial industrial ecosystem [6] - The expo will continue to enhance its internationalization and professionalism, aiming to become a benchmark for global economic and trade cooperation [6]
让文化传承成为非遗消费的核心价值
Xiao Fei Ri Bao Wang· 2025-07-11 03:18
Core Viewpoint - The core of intangible cultural heritage (ICH) transmission lies in cultural inheritance, which is its intrinsic value. The focus should be on preserving and promoting cultural connotations rather than merely pursuing economic benefits through commercialization [1][2][4]. Group 1: Current Trends in ICH Transmission - There is a noticeable trend of excessive commercialization in ICH transmission, leading to the reduction of ICH to mere consumer symbols. This trend often overlooks the cultural value behind these traditions [1][3]. - Some regions have turned ICH projects into "internet celebrity check-in points" or "fast-moving consumer products," simplifying traditional skills into assembly line-style handcrafts, which diminishes the understanding of the historical and cultural significance behind these crafts [1][2]. - The focus on consumer-driven transmission can yield short-term economic benefits but ultimately erodes the cultural foundation of ICH, reducing it to hollow commercial gimmicks [1][4]. Group 2: Importance of Cultural Inheritance - Each ICH item carries specific cultural genes of a region or ethnicity, embodying the wisdom and spirit of ancestors. For instance, traditional opera forms like Peking Opera and Kunqu not only represent artistic expressions but also encapsulate traditional Chinese cultural values [2][3]. - Institutions like the Palace Museum are effectively using exhibitions, academic lectures, and documentaries to convey the stories behind ICH projects, enhancing public recognition and pride in traditional culture [2][3]. Group 3: Collaborative Efforts for ICH Transmission - Various organizations should take the lead in supporting ICH protection and transmission through policy support and funding, encouraging academic research and cultural exchange [3][4]. - ICH inheritors need to maintain cultural integrity while innovating transmission methods, utilizing new media platforms to showcase the production processes and cultural meanings of ICH [3][4]. - Society at large should engage in ICH cultural transmission through volunteer services and public awareness campaigns, with educational institutions and businesses playing a role in promoting ICH [3][4].
武昌古城:从“活起来”到“火起来”
Chang Jiang Ri Bao· 2025-07-11 00:29
Core Viewpoint - The revitalization of Wuchang Ancient City, a historical site with over 1800 years of history, is being driven by cultural tourism and urban development, enhancing its appeal to visitors and integrating modern commercial activities with historical preservation [1][2][3]. Summary by Sections Historical Preservation and Renovation - 83 historical buildings have been restored in Wuchang Ancient City, with a focus on maintaining their original appearance and historical significance [2][3]. - The Doujiying area, which underwent protective renovations over two years, now offers views of the iconic Yellow Crane Tower, enhancing the historical skyline of the city [3][4]. - The renovation process involved significant challenges, including the restoration of the largest Nordic-style building complex in Wuhan, which required extensive research and modern technology for accurate reconstruction [4][5]. Cultural and Commercial Integration - The revitalization efforts have introduced a blend of cultural and commercial activities, with 60% of the businesses in the Doujiying area being non-standardized commercial ventures, including themed cafes and cultural shops [7][8]. - The introduction of new businesses aims to create a "street museum" experience, allowing visitors to engage with the historical narratives of the area while enjoying modern amenities [6][8]. Tourism and Economic Impact - Wuchang District is projected to receive over 50 million tourists in 2024, with tourism revenue expected to exceed 52 billion yuan, indicating a strong economic impact from the cultural tourism initiatives [13]. - The district has been recognized for its cultural industry competitiveness and tourism capabilities, ranking among the top in China for both categories [13]. Future Development Plans - Future plans for Wuchang Ancient City include the establishment of a spatial layout characterized by a central axis and multiple horizontal axes to showcase its historical and cultural heritage while promoting modern recreational activities [6][12]. - The ongoing development aims to foster a new quality of productivity driven by cultural tourism, contributing to the economic transformation towards a more digital and sustainable model [13].
陆晓芳:非遗保护传承要做好三个坚持
Jing Ji Ri Bao· 2025-06-25 00:10
Core Viewpoint - The importance of intangible cultural heritage (ICH) in preserving and promoting cultural diversity and national identity is emphasized, highlighting its role in meeting the spiritual and cultural needs of the people and enhancing cultural confidence [1][2]. Group 1: Significance of Intangible Cultural Heritage - ICH embodies the cultural genes of the Chinese nation, reflecting its richness, diversity, and creativity, serving as a living testament to the continuity of Chinese civilization [1][2]. - ICH acts as a carrier of national spirit, fulfilling the growing spiritual and cultural needs of the populace, thereby enhancing national cohesion and cultural influence [1][2]. - The various skills and cultural values represented by ICH are invaluable assets for humanity, playing an irreplaceable role in deepening exchanges and mutual learning between civilizations [1][2]. Group 2: Principles for Protecting and Inheriting ICH - The protection and inheritance of ICH should adhere to a people-centered approach, recognizing the role of the public in its creation and transmission, which is essential for sustainable development [2][3]. - Respecting the will of the people and incorporating their voices into the protection and transmission practices is crucial, requiring a collaborative platform that involves government and social participation [3][4]. Group 3: Innovation in ICH Protection - The dynamic development of ICH requires integrating traditional skills into contemporary life and production systems, encouraging cross-disciplinary innovation and the creation of culturally relevant products [5][6]. - The fusion of ICH with modern technology is vital for its creative transformation and innovative development, aligning traditional cultural genes with contemporary societal needs [6][7]. Group 4: Technological Empowerment in ICH Protection - The integration of new information technologies such as big data, AI, and blockchain into ICH protection can enhance its preservation and accessibility, creating permanent archives for endangered skills [7]. - Successful cases of technology and ICH integration, such as AI design in Suzhou embroidery and holographic performances of Peking opera, demonstrate the potential for innovative applications in this field [7].