林芝市察隅县察瓦龙乡松塔村，太阳刚跳出山头，还未完全驱散寒意，身着民族服饰的村民们，就开始 在村头院坝里张罗。他们前几日特意向察瓦龙边境派出所的民警们发出邀请，要和他们一起联谊，喝茶 聊天话家常。 江水潺潺，青山"做伴"。青石板铺成的院坝里，一张圆桌支在中间，摆满了金黄的玉米、清甜的石榴、 煮好的藏香鸡蛋和醇厚的酥油茶，一场警民茶话会在这里举行。 "警察同志快来坐下。这是我们自家打的酥油茶，热腾腾的，快喝一口暖暖。"阿佳卓玛捧着雕花铜壶， 笑纹里盛着高原阳光般的暖意。几位身着七彩"邦典"（围裙）的姑娘步履轻盈，将洁白的哈达轻轻披在 民警肩头，又双手递上一杯杯香甜的茶。 "最近村里来了几个外地人，说要高价收购石榴，大家都很高兴，但心里总是不踏实啊，警察同志，我 给你们说说，你们帮我们分析分析。"村民扎西眉头微皱，把事情经过讲了一遍。民警普文春一边详细 地听，一边给村民支招，细细讲解常见骗术，教大家提高警惕，用法律武器保护自己的权益。 "大叔，您扫这个二维码就能下载国家反诈中心APP，像给手机请了位'守护神'，被骗的几率会大大降 低。"他一边演示，一边解答疑问。 此外，针对冬季山林防火、边境政策法规、牲畜越界管控 ...

Core Viewpoint - The consumption market in Qinghai is experiencing a vibrant surge as various promotional activities are launched to stimulate consumer spending during the Spring Festival, showcasing a blend of traditional culture and modern commerce [3][7]. Group 1: Consumption Activities - The "2026 Qinghai Province Old Brand Carnival" and the "Qinghai Family Feast" anniversary event are key highlights, attracting large crowds and creating a festive atmosphere [4][6]. - A variety of local products, including traditional handicrafts and specialty foods, are prominently featured, enhancing the shopping experience for consumers [4][5]. - Online shopping is thriving alongside offline events, with live-streaming sessions promoting local goods and facilitating nationwide sales [6][7]. Group 2: Economic Impact - The series of consumption promotion activities aims to boost consumer confidence and unleash spending potential, contributing to the economic vitality of Qinghai [7]. - The integration of cultural experiences with shopping, such as calligraphy and traditional performances, enriches the consumer experience and promotes local heritage [5][7]. - The upcoming launch of a prize invoice activity is expected to further stimulate consumer spending ahead of the Spring Festival [7].

□四川日报全媒体记者 王攀 裹着芝麻、花生碎、蜂蜜的松潘杂糖香味扑鼻，咬一口，嘎嘣脆。"我们每天早上7点就起来炒糖，第一批成品要 11点左右才出来。"州级非遗代表性传承人马跃勇告诉记者，杂糖是当地庆祝节日、举办婚礼时的必备品。这几 年，乘着阿坝州深入实施非遗保护传承与创新发展工程的东风，他将松潘杂糖卖到了更远的地方。 烟火气与鼓乐声交织，为阿坝州"村晚"增添更多欢乐"年味"。据悉，春节期间，阿坝州还将举办40余场新春文化 活动。 消费激活，高原产品出山 2月8日，阿坝州汶川县绵虒镇，矗立在大禹广场上的大禹雕像披上了羌红。雕像前方搭起舞台，红地毯铺满广 场。在喧天的锣鼓声中，第二届阿坝州"村晚"启幕。 首届阿坝州"村晚"举办地选在获"世界最佳旅游乡村"称号的理县桃坪村，本届则移到大禹文化的发源地绵虒镇， 两次选址，折射出阿坝州依托"村晚"打造文旅新场景的期待——要将这场办在"村"里的联欢晚会，打造成阿坝州 展示民族形象、激活文旅消费、凝聚发展合力的标杆性平台。 文化赋能，添更多"年味" 当天的"村晚"舞台亮点纷呈。歌曲《大禹谣》传承大禹治水精神；来自阿坝州13个县（市）的演员身着各具特色 的节日盛装轮番登台，展 ...

本报记者 程宦宁 "这满300减50的消费券太划算，加上超市本身的折扣，买这两大袋年货省了近百元。"2月6日上午，玉树藏族自治州玉树市华龙宜嘉生活超市（结古店）内 人声鼎沸。 900平方米的空间里，红灯笼沿着货架通道整齐悬挂，屋顶垂下的金色福字拉花横贯全场，将年味渲染得愈发浓烈。才藏推着满载牦牛肉干、零食和新鲜果 蔬的购物车，正兴奋地和店长陈飞核对优惠，货架间不时传来孩童的欢笑声与售货员的吆喝声，热闹非凡。 作为玉树州"幸福新玉树欢乐过大年"年货节的参与商家之一，这座900平方米的超市被划分成特色农产品区、生活区、生鲜果蔬区等多个专区，货架上琳琅 满目。 "为保障年货节顺利开展，我们建立了市场监测调度机制，督促商家加大生活必需品和特色年货的储备力度。"王小辉指着货架上的价格标签说，"目前粮、 油、肉、蛋等民生商品供应充足，价格稳定，完全能满足群众节日消费需求。"他介绍，本次年货节采用线上线下融合模式，线下营造喜庆购物场景，线上 开展直播带货、社群团购，预计能直接带动消费超800万元。 这位来自四川的创业者，2006年来到玉树，经过多年的摸爬滚打，如今已把超市经营成当地家喻户晓的便民商超。 "这次政府的50万元 ...

二十载时光沉淀，西藏阳光庄园农牧资源开发有限公司从源头到终端进行全链条质量追溯体系建设，打 造出雪域高原独特的产品风味。这味道，既源自高原纯净的牦牛肉质，也源于企业践行多年的合规经营 理念。 "原材料采购，需直接对接草原上分散居住的牧民，这曾是公司合规经营的难点。"企业财务负责人告诉 记者。 引导企业合规经营 走进西藏阳光庄园农牧资源开发有限公司生产车间内，目光所及之处，工人们正忙碌地对牦牛肉干进行 分拣和包装。 晨光穿透云层，洒在雪域高原的群山之上，在海拔4500米的牧区合作社，国家税务总局改则县税务局税 务人员正在向合作社负责人宣传合规经营、诚信纳税的重要性。 2025年，全区税务系统聚焦各类经营主体的涉税需求，始终将引导企业合规经营、诚信纳税作为重要职 责，助力产业健康发展，积极构建税法共治、诚信共赢的税收生态环境。 对此，公司主动前移合规管理环节，在内部构建起"外检+自查"双重机制巩固合规经营成果，并对每项 税收优惠政策执行情况，严格落实"条件审核-备案留存-后续管理"内控流程。 数字化电子发票全面推行初期，正值企业扩产增效的关键期。税务部门通过大数据分析发现，该公司存 在大额集中开票的异常行为，可能 ...

Core Viewpoint - The article highlights the successful integration of e-commerce in Gonghe County, Qinghai Province, which has transformed local agricultural products into a thriving online business, contributing to rural revitalization and economic growth. Group 1: E-commerce Development - Gonghe County has embraced e-commerce since 2015, leveraging national policies to connect rural areas with broader markets, overcoming challenges of fragmentation and high logistics costs [2][4] - The county has invested 35 million yuan in e-commerce initiatives from 2015 to 2021, focusing on infrastructure improvements and product branding [2][5] - The establishment of a digital ecosystem has led to a 10% increase in online retail sales of local agricultural products [5][7] Group 2: Product Branding and Marketing - Gonghe County has developed a public brand, "共舞和美," which has significantly improved product recognition and sales, with a 120% year-on-year increase in sales [6][7] - The county has organized multiple promotional events and utilized social media influencers to enhance product visibility and consumer trust [6][8] - The branding strategy includes diverse packaging designs to cater to different market segments, enhancing the appeal of local products [6] Group 3: Logistics and Distribution - The county has improved logistics efficiency by establishing a logistics center and integrating various delivery services, reducing delivery times from 2-4 days to 1 day [8][9] - Logistics costs have decreased by over 15%, which is crucial for enhancing the competitiveness of highland agricultural products [9][10] - Cold chain logistics have been developed to ensure the freshness of products like yak meat and salmon, facilitating direct delivery to major markets [8][10] Group 4: Employment and Community Impact - The e-commerce initiatives have created 50 stable jobs and 60 temporary positions, benefiting 315 local residents [10] - Training programs have been implemented, with 1,450 e-commerce personnel and 970 live-streaming talents trained, fostering local entrepreneurship [10]

Core Insights - The 2025 Qinghai consumption market is experiencing robust growth driven by various innovative measures and diverse business formats, contributing to high-quality development in the region [14][15][20]. Consumption Upgrade - Qinghai has implemented a "trade-in" policy across three major sectors, providing subsidies that have led to a total investment of 1.69 billion yuan, benefiting over 1.52 million people and stimulating consumption by 19.7 billion yuan [15]. - The province has seen significant participation in the trade-in activities, resulting in the purchase of 92,000 new vehicles, 496,000 home appliances, and 615,000 digital products [15]. Cultural and Tourism Integration - The "Cultural Tourism +" model has been effective in enhancing consumer engagement, with events like the "Xihai 2261 Cultural Fair" attracting over 500,000 visitors and generating a transaction volume of 1.79 million yuan [16][17]. - The integration of cultural and tourism activities has led to a 2.3% increase in revenue for the accommodation and dining sectors during the peak tourism season [17]. E-commerce Growth - E-commerce in Qinghai has shown remarkable growth, with a 103.8% year-on-year increase in retail sales through public networks, marking four consecutive months of over 100% growth [18]. - The number of online retail enterprises has increased from 1,088 to 2,031, indicating a significant expansion in the e-commerce sector [19]. Real Estate Development - The 2025 Autumn Housing Expo in Xining featured 24 real estate brands and over 5,000 quality housing units, marking a significant event in the local real estate market [20]. - The expo aims to transition from "housing for all" to "quality housing," showcasing a variety of housing options and services [21]. Brand Economy and Commercial Vitality - The introduction of high-end brands like Sony and Tesla in Qinghai is part of a broader strategy to stimulate consumption and enhance commercial vitality [22][23]. - The provincial government has implemented measures to support the establishment of brand stores, which has led to a significant increase in local commercial activity [23]. Restaurant Industry Transformation - The restaurant sector in Qinghai has reported a 12% increase in revenue, with a focus on innovation and quality in dining experiences [24]. - The introduction of the "Qinghai Family Banquet" brand aims to enhance the attractiveness of local dining options and integrate with various sectors [24].

Core Insights - The first Qinghai Kunlun Ice and Snow Lantern Festival features a special pavilion showcasing local agricultural and livestock products, achieving sales of 250,000 yuan since its opening on December 28, 2025 [1][2] - The pavilion, covering an area of 150 square meters, aims to promote the unique characteristics of the Haixi region and enhance market channels through collaboration between government and enterprises [1] - The pavilion includes areas for product sales, cultural tourism promotion, and intangible cultural heritage experiences, highlighting products like goji berries, quinoa, and yak beef jerky [1] Summary by Sections Pavilion Overview - The Haixi Special Pavilion is designed to leverage the traffic advantages of the Beichuan Qingtang Carnival Town in Xining, showcasing over 40 unique products from 25 enterprises [1] - The pavilion's goal is to display the charm of Haixi, broaden sales channels, and deepen integrated development through multimedia presentations and physical displays [1] Product Highlights - The sales area features products cultivated under the ecological advantages of Haixi, including goji berries, quinoa, and processed items like freeze-dried goji berries and seabuckthorn hot pot base [1] - The cultural tourism promotion area connects local attractions such as Chaka Salt Lake and Daqaidan Jade Lake with unique experiences like Gobi off-road activities [1] Business and Cultural Integration - The pavilion serves as a business platform linking cultural tourism and the agricultural industry, effectively promoting multi-industry interaction and enhancing the influence of the "Magical Qaidam" regional brand [2] - The pavilion will operate until March 3, during which it will host a series of themed promotional activities to further stimulate business and consumer engagement, aiding the expansion of Haixi's unique resources into broader markets [2]

Group 1 - The annual market and specialty markets across various regions have opened, showcasing a vibrant scene of food and goods sales [1] - In Xining, Qinghai, the annual goods fair features a wide array of local specialties such as goji berries, yak jerky, and baked milk skin, attracting many consumers [2] - The food fair in Xining highlights local delicacies, with the aroma of traditional dishes filling the air [4] Group 2 - In Hubei's Yingcheng, the "Ying You Good Goods" market has become lively, featuring stalls from 17 local towns where consumers can enjoy authentic hometown cuisine and purchase exquisite handicrafts [8] - The event lasts for three days and has attracted over 100,000 consumers, with specialty product sales exceeding 30 million yuan [10]

Core Insights - The event "Suqing Hand in Hand Warm Year-End High-Quality Products Enter Nanjing" took place from January 8 to 10, promoting cultural and tourism collaboration between Suzhou and Qinghai [1][2] - The activities included government-business interactions, campus engagement, and public experiences, aimed at enhancing the brand appeal of Qinghai and Hainan [1][2] Group 1: Event Overview - The Hainan Prefecture cultural and tourism delegation visited Nanjing to promote local tourism development focused on "ecotourism + cultural experience" [1] - A travel agency cooperation meeting was held with over 40 well-known travel agencies from Jiangsu, leading to the signing of cooperation intentions between five Jiangsu travel agencies and Hainan scenic spots [1][2] Group 2: Activities and Engagement - The "Travel with Movies" event at Nanjing Normal University featured diverse activities such as food tasting, intangible cultural heritage exhibitions, and VR experiences, attracting student interest [2] - The series culminated in a resource promotion conference at Xuanwu Lake, showcasing Hainan's cultural tourism resources and local agricultural products through various interactive formats [2] Group 3: Strategic Importance - The three-day event is a significant step for Hainan in deepening cooperation with Suzhou and promoting the integration of culture, sports, and tourism [2] - The initiative effectively raised awareness and influence of the "Holy Hainan" brand in Jiangsu, laying a solid foundation for future collaboration in cultural tourism and industry [2]