Core Insights - The article highlights the evolving ways in which young people are celebrating the Chinese New Year, emphasizing a shift towards creative and personalized traditions that blend modernity with cultural heritage [13][18]. Group 1: New Trends in Celebrating Chinese New Year - The concept of "Spring Festival Curators" has emerged, with young individuals taking initiative in redefining traditional celebrations through innovative practices [13]. - The report indicates that over 93 billion exposures and 4.84 million notes have been generated under the topic "I am the Spring Festival Curator" on Xiaohongshu, showcasing the popularity of new celebration styles [13]. - The trend of "non-heritage experience" notes on Xiaohongshu has seen a year-on-year increase of over 640%, indicating a growing interest in traditional customs [14]. Group 2: Intergenerational Connections - Young people are increasingly using photography to connect with their elders, creating a new form of intergenerational bonding during the New Year [16]. - Activities such as organizing photo shoots for elderly individuals have gained traction, with one initiative in Anhui attracting significant attention and engagement on social media [17]. - The emergence of "intergenerational care communities" reflects a shift towards mutual appreciation and connection between young people and their elders [17]. Group 3: Travel and Family Dynamics - The trend of "reverse reunion," where young individuals bring their parents to new locations for the New Year, is becoming popular, with related topics on Xiaohongshu seeing a 45-fold increase in search volume [18]. - The article notes that the concept of family gatherings is evolving, with younger generations redefining what it means to celebrate together, emphasizing emotional connections over physical locations [19]. - The narrative of young people organizing gatherings, such as New Year's dinners among international students, illustrates a redefined sense of community and belonging [19].

Core Viewpoint - The article highlights the cultural significance of traditional Chinese New Year customs being showcased at the China Arts and Crafts Museum, attracting both domestic and international youth to engage in hands-on experiences [2] Group 1 - The exhibition features intangible cultural heritage customs from various regions of China, providing a platform for cultural exchange [2] - Young people, including international visitors like a Malaysian youth named Shi Chuanxin, are participating in traditional crafts, such as making their own "small lanterns" [2] - The event aims to create a meaningful and story-rich experience for attendees during the Chinese New Year celebrations [2]

Group 1 - The article highlights the ongoing exhibition of intangible cultural heritage customs related to the Chinese New Year at the China Arts and Crafts Museum, attracting both domestic and international youth [2] - A Malaysian youth named Shi Chuanxin is featured, showcasing his experience of creating a handmade "small horse lantern," emphasizing the importance of cultural exchange and personal engagement in traditional crafts [2] - The event encourages visitors to participate in hands-on activities, promoting a deeper understanding and appreciation of Chinese New Year traditions [2]

2月17日，在达州市达川区三里坪街道，民间艺人表演《车车灯》秧歌。邓良奎 摄（C视觉） 2月17日，截至当日15时 全省A级景区接待游客超767万人次、实现门票收入逾4834万元 2月17日，绵阳市北川羌族自治县开展非遗闹新春龙狮贺岁活动。张承安 摄（C视觉） 2月17日，华蓥市群众在巡游活动中展演"舞狮"。邱海鹰 摄（C视觉） 2月17日，全省大部地区天气晴好，市民游客观灯会、逛庙会、游古镇、祈福……出游热情满满。遂宁中国观 音故里旅游区、凉山建昌古城景区、成都洛带古镇的游客人数居当日全省前三，分别为21.24万人次、16.2万人 次、12.9万人次；青城山-都江堰旅游景区、蜀道剑门关旅游景区、峨眉山风景名胜区的门票收入居当日全省前 三，分别为316.11万元、255.36万元、219.05万元。 非遗年俗体验持续走热。南充各文博场馆推出沉浸式社教、非遗体验、艺术展览等互动项目，吸引市民游客 在书香文脉中开启新年。泸州推出"梦回老泸州·江阳古韵"系列活动，以沉浸式非遗体验展示川南民俗文化魅力。 九寨沟推出"非遗展演进景区"，将非遗、民俗、冰雪观光相结合，构建多元化文旅体验场景。在绵阳，仙海区 以"青睐绵阳福 ...

Core Insights - The tourism market in Sichuan province is experiencing a strong performance during the holiday season, with over 7.67 million visitors and ticket revenue exceeding 48.34 million yuan on February 17 alone [4] - Various cultural and tourism activities, including immersive experiences and traditional events, are attracting visitors and enhancing the overall experience [5][6] Group 1: Tourism Statistics - As of February 17, the province's 873 A-level scenic spots received 7.67 million visitors, generating ticket revenue of 48.34 million yuan [4] - Cumulatively, during the first three days of the holiday, the total number of visitors reached 17.57 million, with total ticket revenue of 113.05 million yuan [4] - The top three scenic spots by visitor numbers on February 17 were Suining's Guanyin Hometown (212,400 visitors), Liangshan's Jianchang Ancient City (162,000 visitors), and Chengdu's Luodai Ancient Town (129,000 visitors) [4] Group 2: Cultural Activities - Various cities in Sichuan are hosting immersive cultural experiences, such as the "Dream Back to Old Luzhou" series and the "Non-Heritage Exhibition in Scenic Areas" in Jiuzhaigou, showcasing local customs [5] - Chengdu's "Jinjiang Flower Moon Night" New Year market features drone shows and traditional performances, blending heritage with modern technology [6] - Local governments are implementing ticket discounts and promotional activities to stimulate tourism consumption, including free or discounted entry to 62 A-level scenic spots [6][7]

Core Viewpoint - The 13th Tianshan North and South New Year Intangible Cultural Heritage Customs Exhibition series has been launched in Xinjiang, featuring 282 activities aimed at promoting and experiencing intangible cultural heritage during the Spring Festival [1]. Group 1: Event Overview - The main venue for the exhibition is the Xinjiang Art Museum, where various online and offline activities will take place [1]. - The theme for this year's Spring Festival is "Intangible Heritage Celebrating the New Year: Tasting the Chinese New Year" [1]. Group 2: Activity Highlights - Activities include traditional celebrations such as the ancient city New Year, horse lantern festival displays, and intangible heritage markets [1]. - The exhibition aims to shift intangible heritage projects from "static display" to "active inheritance," allowing for participatory and experiential activities [1]. Group 3: Economic Impact - The integration of intangible heritage projects into tourism sites, cultural districts, ice and snow venues, commercial complexes, and rural markets is expected to invigorate the winter cultural tourism market [1].