Group 1 - The core event of the Spring Festival at HeTou Old Street is the "Welcome Ceremony," which marks the opening of the southeast gate and attracts over 120,000 visitors on the first day alone [1] - The large-scale live performance "Tang Wang Dong Zheng" runs four shows daily from the first to the seventh day of the Lunar New Year, with full attendance [1] - Various cultural performances, including traditional operas and ethnic dances from Xinjiang, are well-received, showcasing the rich cultural heritage and attracting tourists from different regions [1][2] Group 2 - The interactive experience for visitors includes nearly 300 immersive NPCs representing historical figures, enhancing engagement through activities like poetry contests and ancient examination simulations [2] - Visitors can earn "silver tickets" through games, which can be exchanged for local snacks and souvenirs, adding to the festive atmosphere [2] Group 3 - The evening lantern ceremony features a grand display of lights and performances, creating a vibrant and festive environment for visitors [3] - The venue is equipped with 208 heating stations and 12 warm stations providing free hot drinks, ensuring visitor comfort during the cold weather [3] Group 4 - The theme of this year's Spring Festival is "Intangible Cultural Heritage Celebrating the New Year," featuring over 30 national-level intangible cultural heritage projects and nearly 50 types of traditional snacks and handicrafts [4] - The event successfully attracts visitors looking for an authentic experience of "Hebei flavor" and "Tangshan flavor," establishing itself as a preferred destination [5]

Core Viewpoint - The event "Non-heritage Celebrating the New Year · Harmonious Qinghai Year" aims to enrich cultural life during the Spring Festival and stimulate tourism consumption in Qinghai province through various non-heritage activities and exhibitions [1][2]. Group 1: Event Overview - The main event will run from January 26 to January 28, featuring seven thematic sections including performances, fashion shows, a non-heritage market, digital experiences, hands-on workshops, and traditional lantern displays [2]. - The event will showcase 20 traditional non-heritage foods from Qinghai, 25 traditional crafts, and over a thousand non-heritage products from 21 workshops and cultural enterprises [2]. Group 2: Promotion and Outreach - The event will utilize online platforms such as Taobao for product innovation training and to facilitate collaboration between well-known companies and non-heritage workshops [2]. - A series of 113 non-heritage promotional events will be organized across various cities and counties, running until March 20, with a focus on digital engagement through short videos and live broadcasts [2].