Core Viewpoint - The Qinghai Province is hosting a series of cultural and tourism activities to celebrate the Spring Festival, integrating traditional heritage with modern technology and consumer experiences, aiming to enhance cultural engagement and stimulate tourism consumption potential [2][3]. Group 1: Event Overview - The main event features seven segments including performances of intangible cultural heritage (ICH), a fashion show of "Qing Embroidery," a non-heritage market, a digital experience exhibition, hands-on workshops, and displays of traditional lanterns [3]. - The event showcases 20 traditional Qinghai dishes, 25 traditional crafts, and over a thousand ICH products from 21 workshops and cultural enterprises [3]. - A total of 113 sub-events are organized by local cultural and tourism departments, utilizing social media platforms for broader outreach [3]. Group 2: Cultural Integration - The activities aim to merge traditional customs with modern cultural experiences, providing a rich interactive environment for visitors to appreciate the charm of intangible cultural heritage [4]. - The Qinghai Provincial Library and Cultural Center are also hosting exhibitions and activities that emphasize the importance of traditional culture during the New Year celebrations [5][6]. Group 3: Tourism and Consumer Engagement - The integration of various sectors such as culture, sports, and tourism is creating diverse consumer experiences, with activities like snow sports and cultural performances enhancing the festive atmosphere [6]. - The "cultural + sports + business + tourism" model is being employed to create a comprehensive celebration for citizens and tourists alike, featuring events like music concerts and drone shows [6].

Core Viewpoint - The event "Non-heritage Celebrating the New Year · Harmonious Qinghai Year" aims to enrich cultural life during the Spring Festival and stimulate tourism consumption in Qinghai province through various non-heritage activities and exhibitions [1][2]. Group 1: Event Overview - The main event will run from January 26 to January 28, featuring seven thematic sections including performances, fashion shows, a non-heritage market, digital experiences, hands-on workshops, and traditional lantern displays [2]. - The event will showcase 20 traditional non-heritage foods from Qinghai, 25 traditional crafts, and over a thousand non-heritage products from 21 workshops and cultural enterprises [2]. Group 2: Promotion and Outreach - The event will utilize online platforms such as Taobao for product innovation training and to facilitate collaboration between well-known companies and non-heritage workshops [2]. - A series of 113 non-heritage promotional events will be organized across various cities and counties, running until March 20, with a focus on digital engagement through short videos and live broadcasts [2].