Core Viewpoint - The article discusses the implementation of the "Media+" initiative in Shaoguan to enhance the agricultural market system, promote local specialty products, and boost economic growth through media integration [1][2]. Group 1: Implementation of the "Media+" Initiative - Shaoguan has issued a plan to integrate media resources into the agricultural product supply chain, targeting consumption, foreign trade, cultural tourism, and farmer income [1]. - The initiative aims to create a comprehensive "Media+" strategy tailored for local specialty products such as edible fungi and various fruits [1]. Group 2: Brand Promotion and Marketing Strategies - The plan emphasizes the importance of building a unique brand for Shaoguan's agricultural products and telling the stories of local farmers [2]. - Activities such as brand promotion and tasting events for products like Shaoguan tea and Renhua Gonggan are proposed to enhance product visibility and reputation [2]. Group 3: Media and Platform Development - The establishment of the "Shaozhou Good Scenery" platform is proposed to strengthen collaboration with various media outlets and influencers [3]. - The plan includes organizing a short video competition to encourage the production of quality content that tells the brand's story through mainstream and social media [3]. Group 4: Talent and Network Building - Shaoguan aims to create a network of "Good Shaoguan Network Promoters" to enhance local media outreach and promote agricultural products [3]. - The initiative will also focus on training and developing local influencers to create personalized content that resonates with diverse audiences [3].