（原标题：巧用"媒体+"打造农业"聚宝盆"，韶关拓展"好风物"出山之路） 南方财经记者高慧超 实习生劳倩岚 《方案》提出，要积极拓宽传播路径、创新叙事方法、整合文化资源、畅通供需两端链接，做强做 优"韶州好风物"专题宣传栏目，积极策划开展文化文艺宣传，以文化赋能推动品牌建设、推进产品销 售。同时发挥文化传媒人才优势，成立"媒体+"工作室，以"韶州好风物"直播间为龙头，成立电商联 盟，实现媒体与农文旅产业同频共振。 为此，韶关从线上引流和线下体验入手，利用当前各大电商平台和网络红人的优势资源，让韶关农产品 能够在各大平台"多露脸、混熟脸"。《方案》提出，通过持续在联动发力和国际传播上下功夫，组织协 调各级媒体、省内外网络大V、本土乡村网红及文旅达人，同步依托外宣渠道加大投放传播，促进韶关 更多农特产品走出去。同时发挥电商联盟优势，以"韶州好风物"为牵引形成电商销售合力，让韶关好风 物出圈出彩。 在"媒体+平台建设"方面，《方案》提出建立"韶州好风物"平台渠道，强化与中央和省以及东莞兄弟市 等媒体、省内网络大V和本土自媒体队伍的协调联动、沟通合作，积极用好宣传渠道资源，组织举 办"韶州好风物"短视频大赛，鼓励引导 ...

新华社北京9月11日电题：市场规模稳步拓展，综合运能不断提高——8月份我国快递业发展观察 新华社记者叶昊鸣 8月水果，新鲜正当季。 广东云浮市郁南县，每天约有3000单金煌芒快递发往全国各地；乐昌市的中通网点，高峰期日均寄 递超10000斤黄金柰李；韶关市翁源县，网点单日揽收8000至10000斤鹰嘴桃……中通数据显示，8月以 来，生鲜农产品寄递迎来高峰，以广东地区为例，生鲜类产品发货量较去年同比增长超过10%。 市场规模稳步拓展，综合运能不断提高，我国快递业持续涌现发展活力。 9月11日，国家邮政局发布中国快递发展指数报告，经测算，8月中国快递发展指数为424.9，同比 提升4.4%。其中，发展规模指数为567.4，同比提升11.2%。从分项指标看，预计8月快递业务量将同比 增长约12%，业务收入将同比增长约6%。 河北邯郸与沧州、福建三明、广东揭阳等地投用自动化处理中心，提升区域分拨处理效能；行业自 有航空公司新增"济南—东京""福州—马尼拉"等国际全货机航线……快递企业不断增强自动化处理能 力，持续提升航空运能，进一步加强配送服务能力。 "8月，我国快递业市场规模稳步拓展，综合运能不断提高，航空网络加快 ...

9月11日，国家邮政局发布中国快递发展指数报告，经测算，8月中国快递发展指数为424.9，同比提升 4.4%。其中，发展规模指数为567.4，同比提升11.2%。从分项指标看，预计8月快递业务量将同比增长 约12%，业务收入将同比增长约6%。 阳湖水蜜桃是江苏常州市武进区的特产，种植面积近3.9万亩。今年，常州市邮政分公司在阳湖水蜜桃 主产区设立了近50个揽收点，每个点位配备1名揽投员、2名协同人员，共有近百名快递员驻点服务，提 供采摘、包装、寄递"一条龙"服务。 新华社北京9月11日电 题：市场规模稳步拓展，综合运能不断提高——8月份我国快递业发展观察 8月水果，新鲜正当季。 广东云浮市郁南县，每天约有3000单金煌芒快递发往全国各地；乐昌市的中通网点，高峰期日均寄递超 10000斤黄金柰李；韶关市翁源县，网点单日揽收8000至10000斤鹰嘴桃……中通数据显示，8月以来， 生鲜农产品寄递迎来高峰，以广东地区为例，生鲜类产品发货量较去年同比增长超过10%。 市场规模稳步拓展，综合运能不断提高，我国快递业持续涌现发展活力。 通过建设区域核心仓，快递企业帮助零食生产企业解决逆向处理等难题；通过简化服务链路、优化 ...

Core Viewpoint - The article emphasizes the integration of technology in agriculture, particularly in the cultivation and distribution of fruits in the Lingnan region, enhancing the quality and freshness of produce for consumers during the festive season of Qixi [1]. Group 1: Technological Advancements in Agriculture - The use of cold chain logistics allows lychees to maintain freshness for up to three days, significantly improving their marketability [1]. - The sweetness of longan is precisely controlled, ensuring optimal taste without being overly sweet or bland [1]. - Data models are utilized to determine the ripeness of pineapples, showcasing the role of technology in agricultural practices [1]. Group 2: Cultural Significance and Consumer Experience - The article connects the Qixi Festival with the enjoyment of fresh fruits, portraying them as symbols of love and celebration [1]. - Each fruit is described as a poetic representation of the Lingnan region, highlighting the cultural and emotional ties to the produce [1]. - The efforts of farmers and researchers are acknowledged, emphasizing the collaborative nature of modern agriculture [1].

Core Insights - The 21st China International Cultural Industry Expo featured a live-streaming sales event organized by Southern Finance Media Group, themed "Yue Rhythm Hundred Thousand - Featured Products," which attracted significant attention [1] - This live-streaming event utilized a narrative framework of "Tea Dialogue - Culinary Delights - Health Wisdom - Cultural Showcase," integrating intangible cultural heritage, regional culture, and modern consumer scenarios to explore new paths for cultural commerce [1] - The event emphasized "knowledge-based sales" rather than traditional marketing methods, highlighting the scientific interpretation of intangible cultural heritage crafts and the potential for agricultural, cultural, and tourism integration [1] Agricultural and Cultural Tourism Integration - Lechang, a representative of Guangdong's "Hundred Thousand Project," showcased its seasonal attractions and local delicacies, promoting innovative practices in county-level economic and cultural tourism integration [2] - The local government aims to attract younger audiences through initiatives like the "Golden Lychee Journey" micro-drama and various seasonal festivals, including the upcoming Golden Lychee Festival and Wine Festival [2] - The promotion of Chenpi (dried tangerine peel) found a niche market, being marketed as a luxury item in the U.S. at approximately $5, despite its domestic price of 39.9 yuan [2] Product Promotion and International Appeal - The live-stream introduced four types of Chenpi tea, which are rooted in a 500-year tradition of "tea and medicine sharing," with a focus on quality and international branding [3] - The Chenpi tea has been selected as the official tea for the 15th National Games, aiming to increase its international recognition [3] Guangdong's Cultural Branding - Lychee, referred to as the "Oriental Love Fruit," is being promoted as a new cultural symbol of Guangdong, leveraging cold chain technology to enhance its market appeal [4] - The live-stream also featured unique Chaozhou cuisine, emphasizing the quality and traditional preparation methods of local delicacies [5] Heritage Craft Transformation - The live-streaming event transformed intangible cultural heritage crafts into convenient home dining options, showcasing the unique qualities of Huazhou's citrus products [6] - The Huazhou orange peel, recognized for its high flavonoid content, has been included in the U.S. Pharmacopeia and is marketed as a remedy for respiratory issues, highlighting its international potential [6]