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预制菜出口
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瞄准海外预制菜市场“蓝海” 粤企打造全国首个预制菜出口平台
Core Insights - The article discusses the rapid growth and potential of the prepared food industry in Guangdong, particularly focusing on the export opportunities for pre-made dishes to overseas markets, especially targeting the Chinese diaspora [1][2][5] Group 1: Market Potential - The overseas market for prepared dishes has a potential consumer base of approximately 300 million people, primarily consisting of overseas Chinese, estimated at around 60 million [2] - The market for Chinese restaurants abroad is significant, with around 500,000 establishments and a market size exceeding $250 billion [2] Group 2: Company Strategy - Guangzhou Xueyin has shifted its focus from the domestic market to international exports after initial failures in the domestic prepared food sector, establishing a partnership with a U.S. company specializing in supplying prepared dishes to Chinese restaurants [2][5] - The company has set up a prepared food export platform in Nansha, leveraging its strategic location with the largest container hub in South China and various supportive policies [2][3] Group 3: Operational Challenges - Exporting prepared dishes involves navigating complex regulations, including obtaining various certifications and ensuring compliance with foreign market standards [3][4] - The company has developed a "five-fold rule" for inventory management to mitigate supply chain disruptions and ensure stable product availability in overseas markets [4] Group 4: Financial Outlook - The platform is projected to achieve a cumulative export transaction volume exceeding 10 billion RMB this year, despite challenges posed by U.S. tariff policies [5] - The company plans to expand its presence by establishing prepared food experience centers and warehouses in 20 countries, enhancing its ability to deliver products efficiently [5][6] Group 5: Competitive Advantage - The company emphasizes the importance of identifying market trends early and strategically planning to gain a competitive edge, which has allowed it to establish connections with overseas chain restaurants and adapt quickly to market demands [6]