央视网消息：临近春节，各地市场上的年货日益丰富，年货进出口两旺。今天我们走进外贸一线，看跨境通道如何让世界各地的年货快速奔赴中国消费 者。在福建厦门，厦门空港口岸"金砖专线"已经开通近三年，这条航线以运送生鲜产品为主，依托包括金砖国家在内的国际航线网络，实现了生鲜货物"从 产地到市场"快速直达。据厦门海关统计，今年1月，厦门口岸进口鲜活龙虾、三文鱼、葡萄等产品超1400吨，同比增长超40%。 近日，一架满载生鲜产品的"金砖专线"航班在厦门空港口岸降落。这架航班上搭载着十余吨来自南美的李子和葡萄。临近春节，闽南地区有过"尾牙"的 风俗，为满足市场需求，近期进口的生鲜产品以龙虾、青蟹、三文鱼和各类水果为主。除本地销售外，也大量发往上海、广东等地。 作为福建省最大的鲜活食用水生动物进口空港口岸，厦门空港已开通16条国际货运航线，其中，"金砖专线"航班从2023年开航以来，已累计往返航班 700余架次，航班量从开航之初的每周1班增加到每周3班，进出口货物约4.59万吨，其中进口生鲜产品超过1万吨。2025年全年，通过"金砖专线"进口的时令 水果占厦门空港全年进口水果总量超七成，三文鱼进口占全年进口量的超过四成。厦门机 ...

Group 1 - The event "Shared Plan" will take place from January 16 to 18 at the Changsha Hongxing International Convention and Exhibition Center, showcasing local products and brands from Liuyang [1] - The "Jinyang Goodies" exhibition area will feature well-known local brands and products, highlighting the craftsmanship of "Liuyang manufacturing" [1][9] - The event aims to present the rich culinary culture of Liuyang, emphasizing local flavors and traditional food items [2] Group 2 - Local companies such as Hunan Daowushan Food Co., Ltd. and Hunan Dewang Agricultural Technology Development Co., Ltd. will present traditional dishes that evoke nostalgia and local flavors [2] - Hunan Xianola Agricultural Development Co., Ltd. and Hunan Xiangnuo Food Co., Ltd. will showcase unique local products like pickled vegetables and smoked bamboo shoots, which are integral to local cuisine [2] - The event will also feature innovative food solutions, including pre-packaged meals from Hunan Xincongchu Food Co., Ltd., making it easier for families to prepare festive meals [5] Group 3 - The Liuyang food industry is providing new solutions for traditional cooking, allowing for easier meal preparation with high-quality pre-cooked dishes [5] - Local beverage companies like Hunan Aosili Food Technology Co., Ltd. will offer refreshing drinks to complement the festive meals [7] - The "Jinyang Goodies" platform aims to enhance the brand image of Liuyang manufacturing by ensuring quality and traceability for over 20 local enterprises [9]

Investment Rating - The industry investment rating is "Increase" [4][32]. Core Viewpoints - The frozen food industry is expected to see demand recovery, with product innovation playing a crucial role in overcoming challenges [6][29]. - The revenue from the downstream catering sector is anticipated to maintain a recovery trend in 2026, while profit margins are expected to gradually improve due to cost control and product innovation [6][29]. - The market size of China's frozen food sector is projected to reach 213.1 billion by 2025, up from 168.8 billion at the end of 2022 [8]. Summary by Sections Industry Overview - The frozen food industry faced a slowdown in growth during the first three quarters of 2025 due to fluctuations in catering demand and other adverse factors, but signs of recovery were noted in Q4 [6][29]. - The total market value of the industry is approximately 45,795.07 billion [1]. Market Trends - The national catering revenue from January to October 2025 reached 46,188 billion, showing a year-on-year growth of 3.3% [7]. - The chain rate in the catering industry is expected to rise to 25% in 2025, indicating significant room for growth compared to the U.S. and Japan [8]. Product Performance - In the first half of 2025, the frozen food category in supermarkets grew by 5%, contrasting with a decline of 9.5% in the same period last year [9]. - There is a structural shift in the market, with traditional staple categories under pressure while snack categories like pizza and frozen dim sum show strong growth potential [9]. Channel Development - The frozen food companies are actively responding to the demand from large chain supermarkets, leading to an increase in sales through these channels [15]. - New retail channels are also showing significant growth, contributing to the overall performance of the industry [15]. Cost and Profitability - The prices of most food raw materials have decreased, alleviating some cost pressures for frozen food companies, although packaging costs remain high [21]. - The combined revenue growth of key companies in the frozen food sector was 3.0% year-on-year for the first three quarters of 2025, with a notable acceleration in Q3 [29]. Company-Specific Insights - Anjiu Foods is expected to benefit from the gradual recovery in catering and the continuous expansion of new customers, leading to a potential increase in profitability [31]. - Qianwei Yangchu is focusing on product innovation and expanding its market presence through both B2B and B2C channels, indicating strong long-term growth potential [31]. - Lihai Foods is actively developing new products and strengthening partnerships with key clients, positioning itself well for future growth in the baking sector [31].

Core Insights - The mooncake market is experiencing a sales peak as the Mid-Autumn Festival approaches, with low-temperature mooncakes emerging as a significant growth driver, showing a sales growth rate of 73% [1][2][3] - The 2025 mooncake market is expected to exhibit five major trends: lightweight gifts, health consciousness, snackification, practicality, and multi-dimensional marketing [1][2][3] Market Dynamics - The supply side has seen a substantial increase, with 950 brands and nearly 50,000 new products launched on JD.com [2] - On the demand side, the user base for mooncake purchases on JD.com has grown by 32% year-on-year, with consumers planning to buy an average of over 4 boxes [2] - Low-temperature mooncakes heavily rely on cold chain logistics, with JD.com's "211 timeliness" cold chain delivery addressing consumer concerns about storage and delivery [2] Consumer Preferences - 73% of consumers prioritize "healthy ingredients," leading to a notable increase in low-sugar and additive-free products [3] - 54% of users now consider mooncakes as everyday snacks, expanding the consumption scenarios beyond traditional gifting [3] - 39% of consumers desire more practical packaging, while 31% prefer gift boxes that incorporate local cultural elements [3] Brand Strategy - The mooncake industry faces a challenge of seasonal branding, where brands often fade from consumer awareness post-festival [5][6] - To combat this, brands are encouraged to extend the festive cycle and integrate products into daily consumption, such as pre-sale strategies and post-festival promotions [6] - Successful brands are adapting by introducing popular festive flavors into their everyday product lines, thereby reducing reliance on seasonal sales [6][7]

Overview - The demand for frozen buns in China is projected to reach 474,900 tons by 2024, with a market size of 11.872 billion yuan, and an average product price of approximately 25,000 yuan per ton. The increasing income levels and consumer preferences for convenient and high-quality frozen foods are expected to drive market expansion, particularly in urban areas [1][11]. Market Policy - Recent food safety regulations in China have become increasingly stringent, impacting various stages of the frozen bun supply chain, including raw material procurement, production, packaging, storage, and sales. These regulations aim to standardize market practices and protect consumer rights, promoting sustainable industry development in the long term [4]. Industry Chain - The frozen bun industry consists of upstream suppliers of raw materials (flour, meat, vegetables, etc.), midstream production processes, and downstream sales channels (supermarkets, convenience stores, e-commerce, and restaurants). Consumer preferences for convenience, taste, and health are driving innovation and product upgrades across the industry chain [7][9]. Competitive Landscape - The frozen bun market in China is highly competitive, with key players including Anjijia Food Group, Sanquan Food, Guangzhou Restaurant Group, and others. In 2024, Anjijia Food is expected to achieve total revenue of 15.13 billion yuan, followed by Sanquan Food with 6.632 billion yuan, and Babi Food with 1.671 billion yuan [13][16]. Development Trends - Future trends in the frozen bun market will focus on health-conscious products, including low-fat, low-sugar, and additive-free options. There will be an emphasis on diverse flavors and the incorporation of local specialties into frozen products, catering to the evolving tastes of consumers [21].

Core Insights - The article discusses the rapid growth and potential of the prepared food industry in Guangdong, particularly focusing on the export opportunities for pre-made dishes to overseas markets, especially targeting the Chinese diaspora [1][2][5] Group 1: Market Potential - The overseas market for prepared dishes has a potential consumer base of approximately 300 million people, primarily consisting of overseas Chinese, estimated at around 60 million [2] - The market for Chinese restaurants abroad is significant, with around 500,000 establishments and a market size exceeding $250 billion [2] Group 2: Company Strategy - Guangzhou Xueyin has shifted its focus from the domestic market to international exports after initial failures in the domestic prepared food sector, establishing a partnership with a U.S. company specializing in supplying prepared dishes to Chinese restaurants [2][5] - The company has set up a prepared food export platform in Nansha, leveraging its strategic location with the largest container hub in South China and various supportive policies [2][3] Group 3: Operational Challenges - Exporting prepared dishes involves navigating complex regulations, including obtaining various certifications and ensuring compliance with foreign market standards [3][4] - The company has developed a "five-fold rule" for inventory management to mitigate supply chain disruptions and ensure stable product availability in overseas markets [4] Group 4: Financial Outlook - The platform is projected to achieve a cumulative export transaction volume exceeding 10 billion RMB this year, despite challenges posed by U.S. tariff policies [5] - The company plans to expand its presence by establishing prepared food experience centers and warehouses in 20 countries, enhancing its ability to deliver products efficiently [5][6] Group 5: Competitive Advantage - The company emphasizes the importance of identifying market trends early and strategically planning to gain a competitive edge, which has allowed it to establish connections with overseas chain restaurants and adapt quickly to market demands [6]