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预制菜概念的严谨性
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盒马创始人侯毅:一有事就说预制菜不好,这不对
Sou Hu Cai Jing· 2025-09-30 00:40
Core Viewpoint - The ongoing discussion about "pre-prepared dishes" in the market raises questions regarding their taste, nutrition, and safety, with a particular focus on the lack of a unified classification standard globally [1][3]. Group 1: Definition and Standards - The concept of "pre-prepared dishes" lacks rigor in classification, as highlighted by industry experts [4]. - Current market concerns primarily revolve around food safety; however, all types of pre-prepared products must comply with national food safety standards [4][6]. Group 2: Consumer Preferences and Market Dynamics - Fully cooked pre-prepared products face challenges in consumer acceptance due to issues like "meat off-flavor," while semi-finished products that require final cooking steps are gaining market recognition for balancing convenience and taste [6]. - The B2B market for pre-prepared foods is driven by demand and pricing, with different channels such as restaurants, canteens, and takeout reflecting this dynamic [7]. Group 3: Channel-Specific Insights - In the restaurant sector, price tiers dictate the choice of ingredients and production methods, with high-end establishments using fresh, high-quality ingredients, while lower-tier restaurants often rely on centralized kitchens for cost efficiency [9]. - School canteens face a dilemma between price and quality, necessitating a balance between diverse offerings and food safety [10]. - The takeout industry predominantly utilizes "pre-prepared meal kits" to meet the demands for speed, efficiency, and low cost, catering to young consumers' needs [11]. Group 4: Market Structure and Opportunities - The current market for "pre-prepared dishes" essentially consists of various forms of processed foods designed to meet diverse consumer needs for convenience, taste, and cost-effectiveness [13]. - There is no global standard for classifying pre-prepared dishes, allowing the Chinese retail market to thrive by offering a range of products that cater to different consumer segments [14].