Group 1 - The importance of color design in new consumer products is increasing, with consumers willing to pay extra for their preferred colors [1][3] - The small home appliance company Beiding has achieved impressive sales by focusing on a "macaron color scheme," appealing to young consumers amidst a saturated market [1][5] - Beiding's products are priced higher than traditional appliances, with items like enamel pots exceeding 1,000 yuan and electric kettles priced above 600 yuan, indicating a strategy of high aesthetics and quality [5][6] Group 2 - Beiding's revenue for the first half of 2025 reached 432 million yuan, a year-on-year increase of 34.05%, with operating profit at 65 million yuan, up 89.6%, positioning it among the top performers in the small appliance industry [5][6] - Many brands emphasize "youthfulness," but those truly favored by young consumers often do not overtly market themselves as such, suggesting that product attributes should align with young consumers' aesthetics and needs [7][6] Group 3 - Color significantly influences consumer perception, with studies indicating that 16% of consumers first notice a brand's color scheme, and half choose brands based solely on color [8][9] - Different colors carry psychological implications in various consumer sectors, with blue often associated with trust and black with high-end quality [9][10] Group 4 - The shift in consumer preferences from traditional color schemes to lighter, softer colors reflects a broader change in consumer values towards health and environmental consciousness [14][13] - The transition from offline retail to online platforms has altered competitive dynamics, with brands now focusing on aesthetic appeal rather than just visual impact [16][15] Group 5 - Maintaining a consistent color scheme is crucial for brand loyalty, as changing established colors can alienate consumers, with studies showing that one-third prefer brands with unchanged color schemes [17][16]