Core Viewpoint - In 2024, Zhongjing Food Co., Ltd. is poised for steady growth driven by comprehensive channel integration, product quality upgrades, and deep brand value dissemination, despite a challenging market environment [3] Financial Performance - In 2024, Zhongjing Food achieved operating revenue of 1,097.65 million yuan, a year-on-year increase of 10.40% [3] - The net profit attributable to shareholders was 175.40 million yuan, up 1.81% year-on-year, while the net profit after deducting non-recurring gains and losses was 166.72 million yuan, reflecting a growth of 1.83% [3] - The company has maintained positive growth in its main business for twelve consecutive years, showcasing its strong resilience and market competitiveness [3] - Zhongjing Food has distributed a total of 446 million yuan in cash dividends since its listing, with a proposed cash dividend of 8 yuan per 10 shares for 2024, resulting in a dividend payout ratio of 66.59% [3] Product Innovation and Market Expansion - The company emphasizes "good ingredients, good taste" and focuses on technological innovation, equipment upgrades, and lean production to enhance product quality and production efficiency [4] - The flagship product, Zhongjing Mushroom Sauce, has undergone a health transformation with a 20% reduction in oil and no added preservatives, while the packaging has been refreshed [4] - New product launches, including garlic sauce and zero-fat chili sauce, have expanded the product matrix and consumer reach [4] - Sales in the seasoning products segment reached 625 million yuan, a year-on-year increase of 12.12%, while e-commerce sales soared to 245.08 million yuan, up 29.86% [4] Brand Promotion and Consumer Engagement - Zhongjing Food adheres to the "three qualities" philosophy of brand, quality, and taste, systematically upgrading its brand visual system [5] - The company has launched new WeChat video accounts to enhance brand value communication through content marketing [5] Production and Operational Efficiency - Continuous optimization of production processes and establishment of enterprise standards have led to cost reduction and efficiency improvements [6] - The Nanyang Zhongjing Food Industrial Park project is progressing well, with the seasoning sauce workshop entering trial production by year-end [6] Strategic Focus and Future Outlook - The company is committed to a "flavor + health" strategy, focusing on core product development and enhancing user engagement through a comprehensive market layout [7] - Zhongjing Food plans to expand into the health food sector with the development of its first ready-to-eat health product, "Zhongjing Vital Ginseng" [8] - The company aims to enhance service capabilities for major clients in the seasoning and ingredient sector while refining its e-commerce operations [8] - Looking ahead, Zhongjing Food is focused on long-term growth, brand enhancement, and continuous innovation to become a trusted and innovative health food enterprise [8]