小龙衔禧辞旧岁，骏马踏春送福来。 分红与回购历来是上市公司回报投资者的重要方式，如今，越来越多企业将投资者关怀融入日常、落到 常年，以特色产品、专属权益、体验服务等 "花式宠粉"，与投资者共享发展红利、传递品牌温度。本 期策划，我们盘点上市公司近年来 "请你吃、请你喝、请你玩" 的暖心福利，一起感受资本市场更具烟 火气的投资者关怀。 本期"上市公司请你吃"，为大家细数这些年为股东送上香菇酱、火腿、面条等特色好礼的上市公司，解 锁这份专属于投资者的福利。 整体来看，自2022年以来，涉及食品饮料、农林牧渔、社会服务、商贸零售等行业的23家公司向投资者 赠送公司特有产品或提供专属购买权益。 其中，6家多次开展回馈活动。盖世食品、仲景食品自2022年以来均开展了4次回馈活动，2家公司赠送 对象均为公司全体股东，盖世食品向符合条件的股东赠送盖世2025消暑礼盒、盖世露营礼盒、盖世煮海 鲜礼盒等产品；仲景食品向符合条件的股东赠送仲景香菇酱、仲景香菇贡菜、产品礼包等产品。 全聚德2023年以来多次开展回馈活动，主要向股东赠送权益卡，用于购买自营产品。另外，寿仙谷、五 芳斋、洽洽食品向股东赠送专属权益卡、粽子礼盒、定制礼盒 ...

Group 1 - The company has established a stable and efficient collaboration mechanism with Hema Fresh, with core products like Zhongjing Mushroom Sauce and Shanghai Scallion Oil now available in Hema's nationwide stores and various innovative formats [2] - The partnership with Hema Fresh has been deepening over recent years, indicating a strong commitment to this collaboration [2] - The company maintains an open attitude towards cooperation with international supermarkets such as Sam's Club and Costco, actively promoting partnerships [2]

Group 1: Market Position and Product Development - The company maintains a leading market position in mushroom sauce, leveraging "Xixia mushroom" resources and focusing on quality upgrades with low oil and fewer additives [3] - The Shanghai scallion oil product has achieved annual sales exceeding 100 million RMB, but faced revenue decline in 2025 due to counterfeit products and increased competition [4][5] - The seasoning and ingredient business has an average annual output of 3,722 tons and generates an average annual revenue of 436 million RMB, holding the largest market share in the country [6] Group 2: New Product Initiatives - The company has launched a series of Western ginseng products, including concentrated liquid and tea, with measurable nutritional content and a focus on health food market expansion [7] - New sauce products like mushroom fresh soy sauce and scallion oil steamed fish sauce have been introduced, currently sold through e-commerce channels [8] Group 3: E-commerce Strategy and Cost Management - The e-commerce sector faces rising traffic costs and declining ROI, prompting the company to adopt a data-driven approach for refined operations [9] - The company emphasizes a cost management principle of "spend wisely" to optimize advertising expenditures [9] Group 4: Production Capacity and Operational Efficiency - The Nanyang factory is positioned to support large-scale production of Shanghai scallion oil and reserve capacity for future new products, ensuring steady operational support [10] Group 5: Shareholder Returns - The company has consistently implemented cash dividends for five years, distributing a total of 446 million RMB, with a planned dividend of 10 RMB per 10 shares for the 2024 fiscal year [11]

Core Viewpoint - Lao Gan Ma has achieved a remarkable revenue recovery, reaching 5.391 billion yuan in 2024, nearly matching its historical peak of 5.403 billion yuan in 2020, despite minimal engagement in social media and live streaming marketing [2][18]. Revenue Recovery - In 2020, Lao Gan Ma's revenue peaked at 5.403 billion yuan, but fell by 20% to 4.201 billion yuan in 2021 due to the pandemic's impact on offline consumption [18]. - From 2022 to 2024, the company's revenue steadily increased from 5.26 billion yuan to 5.391 billion yuan, alleviating market concerns [21]. Marketing Strategy - Lao Gan Ma has adopted a "lying flat" strategy, avoiding regular live streaming and social media updates, relying instead on natural consumer repurchase to maintain online sales [2][24]. - The company has ceased regular updates on its social media accounts since early 2022, with no live streaming activity recorded for over a year [23]. Product Development and Innovation - Despite the lack of marketing noise, Lao Gan Ma continues to develop new products and expand into overseas markets, with a reported 30% growth in its international market in 2023 [24][25]. - The company has introduced over 20 new products since 2020, including various types of chili sauces, while maintaining a focus on its core offerings [27]. Competitive Landscape - In comparison, other brands like Fuling Mustard and Zhongjing Foods have faced challenges in maintaining revenue growth post-pandemic, highlighting the competitive pressures in the condiment market [20][21]. - The emergence of new brands in the low-fat and health-oriented condiment segment poses a challenge for traditional brands like Lao Gan Ma, which have not yet adapted their product lines to these trends [29]. Distribution and Sales Model - Lao Gan Ma employs a large distributor model, allowing regional managers to develop their own distribution channels, which can lead to issues like product "trespassing" [28]. - The company's pricing strategy and low profit margins for distributors necessitate high sales volumes to maintain distributor interest, emphasizing the importance of product demand over marketing efforts [28].

Core Viewpoint - The article discusses how Lao Gan Ma, a well-known Chinese chili sauce brand, has managed to achieve significant revenue growth without engaging in typical marketing strategies like social media operations and live streaming, contrasting with other brands that are heavily investing in these areas [4][5][29]. Revenue Recovery - Lao Gan Ma's sales revenue reached 5.391 billion yuan in 2024, nearing its historical peak of 5.403 billion yuan in 2020 [5][12]. - The brand experienced a revenue drop of 20% in 2021, falling to 4.201 billion yuan, attributed to the pandemic's impact on offline consumption [7][9]. - From 2022 to 2024, Lao Gan Ma's revenue steadily increased from 5.26 billion yuan to 5.391 billion yuan, alleviating market concerns [12]. Marketing Strategy - Unlike many brands that focus on live streaming and social media marketing, Lao Gan Ma has adopted a "laid-back" approach, relying on natural consumer repurchase for online sales [5][14]. - The brand has ceased regular updates on its social media accounts, with the last posts dating back to March 2022 for WeChat and February 2025 for Douyin [15][16]. - The decision to minimize marketing efforts may stem from the high costs and low returns associated with live streaming and e-commerce channels [17]. Product Development and Innovation - Despite the lack of marketing noise, Lao Gan Ma continues to develop new products and expand into overseas markets, with significant growth in international sales [6][18]. - The brand has successfully entered 160 countries by 2024, with a 30% year-on-year growth in overseas markets [18][19]. - Lao Gan Ma has introduced over 20 new products since 2020, including various chili sauces, although its product innovation has not aligned with the rising demand for healthier options in the domestic market [25][28]. Competitive Landscape - Other brands like Fuling Mustard and Zhongjing Foods have faced challenges in maintaining revenue growth post-pandemic, highlighting the competitive pressures in the condiment market [10][11]. - The pricing strategy for Lao Gan Ma's products is constrained by competition, with many brands operating within a similar price range, necessitating a focus on volume sales [26][27]. - The emergence of new brands in the chili sauce category has led to a diversification of product offerings, but Lao Gan Ma remains a leading name internationally [19][24].

Core Insights - Zhongjing Foods has officially launched new products featuring American ginseng, including concentrated liquid and tea, marking its entry into the health food sector with a clear focus on core nutritional content [1][3] - The company aims to explore strategic expansion into the health food market, leveraging its traditional Chinese medicine background while facing challenges such as market acceptance and competition in the health food category [1][3] Product Launch - The new American ginseng products are designed to provide a reliable modern health solution, with each product containing 100 milligrams of ginsenosides [3] - The products are currently available online at promotional prices of 9.9 yuan, with regular prices ranging from 79 to 199 yuan [3] - Initial sales data indicates low consumer engagement, with multiple product links showing "0 purchases" on platforms like Tmall and JD [3] Market Trends - Over 70% of consumers aged 18-35 are willing to pay a premium for foods with specific health benefits, driving rapid growth in the health food market [4] - The Chinese health food market is projected to reach 1.2 trillion yuan by 2025, with a year-on-year growth rate of 16.8% [4] - The American ginseng market has surpassed 28 billion yuan in 2023, but faces challenges such as a low average repurchase rate of 12% and high marketing costs accounting for 35% of sales [4] Company Performance - Zhongjing Foods' core condiment business is under pressure, with 2022 sales of its flagship mushroom sauce reaching 324 million yuan, maintaining the top position in its category [5] - The company has experienced a slowdown in revenue growth, with projected revenues of 994 million yuan and 1.098 billion yuan for 2023 and 2024, respectively, reflecting a decline in growth rates [6] - The company is facing a dilemma of increasing revenue without corresponding profit growth, with a reported revenue decline of 1.56% in the first three quarters of the year [6] Strategic Recommendations - Experts suggest that Zhongjing Foods should adopt a "single focus, multiple brands" strategy to solidify its market position while exploring new health food categories [6] - The company is encouraged to leverage its "Chinese medicine gene" and technological capabilities to differentiate its products from competitors [7] - Emphasizing the unique features of the new American ginseng products and utilizing online marketing strategies could help improve brand awareness and consumer perception [8]

Core Insights - Zhongjing Food has officially launched its new products, concentrated ginseng liquid and ginseng tea, which contain 100mg of ginsenosides per bag, marking the first health drink with clearly defined core nutritional components [2][3] - The company is expanding into the health food sector amid pressure on its main condiment business, leveraging its strong traditional Chinese medicine background [2][3][8] Product Launch - The new ginseng products are designed to provide consumers with a reliable modern dietary solution and are currently available on online platforms, with offline channels still being developed [3] - The introductory price for both products is set at 9.9 yuan, while regular prices range from 79 yuan to 199 yuan [3] - Initial sales data shows low consumer engagement, with multiple product links on Tmall and JD indicating "0 purchases" [3] Market Trends - Over 70% of consumers aged 18-35 are willing to pay a premium for foods with specific health benefits, driving rapid growth in the health food market, which is projected to reach 1.2 trillion yuan by 2025, with a year-on-year growth of 16.8% [4] - Ginseng is a popular ingredient in this sector, and the National Health Commission has included it in the list of food-medicine homologous products [4] Challenges - The market currently offers ginseng primarily in traditional forms such as slices, powders, and capsules, which may lead to consumer skepticism regarding the new concentrated liquid and tea formats [4] - Zhongjing Food's condiment business is facing growth pressures, with sales of its flagship mushroom sauce reaching 324 million yuan in 2022, but new product launches have not replicated this success [5][6] Financial Performance - The company's revenue growth has slowed, with projected revenues of 999.4 million yuan and 1.098 billion yuan for 2023 and 2024, respectively, showing a decline in growth rate from 12.77% to 10.4% [6] - In the first three quarters of 2025, revenue decreased by 1.56% to 826 million yuan, while net profit increased by 3.18% to 154 million yuan [6] Strategic Recommendations - To overcome growth bottlenecks, Zhongjing Food should adopt a "single focus, multiple brands" strategy, maintaining its market position in mushroom sauce while expanding into health sectors with differentiated branding [7] - The company should leverage its "Chinese medicine gene" and technical expertise from its controlling shareholder to create unique products that stand out in the market [8] - Emphasizing the clear nutritional benefits and convenience of the new ginseng products through online marketing and offline experiences can help shift consumer perceptions and expand market reach [9]

Core Viewpoint - Zhongjing Food has officially announced the launch of its new American ginseng products, marking its entry into the health food sector amidst challenges in its core condiment business [1][3]. Product Launch - The company has introduced two new products: American ginseng concentrated liquid and American ginseng tea, each containing 100mg of ginsenosides, making them the first health drinks with clearly defined core nutritional components [3][5]. - These products are currently available on online platforms, with a promotional price of 9.9 yuan and regular prices ranging from 79 to 199 yuan [4]. Market Context - The health food market in China is projected to reach 1.2 trillion yuan by 2025, with a year-on-year growth rate of 16.8%, driven by consumer willingness to pay a premium for health-functional foods [5]. - American ginseng has gained popularity as a health ingredient, with the National Health Commission including it in the food-medicine homology directory [5]. Consumer Acceptance - The acceptance of the new ready-to-drink concentrated liquid and tea forms of American ginseng may require time, as traditional forms like slices and powders dominate the market [6]. - Some consumers express concerns about the authenticity of heavily processed products compared to more traditional forms [6]. Business Performance - Zhongjing Food's core condiment business is facing growth pressure, with revenue growth slowing from 12.77% to 10.4% between 2023 and 2024 [8]. - The company reported revenues of 9.94 billion yuan and 10.98 billion yuan for 2023 and 2024, respectively, with net profits showing a significant decline in growth rate [8]. Strategic Recommendations - Experts suggest that Zhongjing Food should adopt a "single focus, multiple brands" strategy to solidify its market position in condiments while expanding into health food [9]. - The company is encouraged to leverage its "Chinese medicine gene" and technological expertise to differentiate its products in the health food market [10]. Marketing Strategy - To enhance the visibility and reputation of the new American ginseng products, the company should emphasize their clear nutritional benefits and convenience [11]. - Utilizing online marketing and offline experiential activities can help shift consumer perceptions and expand market reach [11].

Core Insights - The article discusses the contrasting market performance of two Guizhou-based consumer brands, Moutai and Lao Gan Ma, highlighting Lao Gan Ma's revenue recovery amidst a consumer downgrade environment [4][5]. - Lao Gan Ma's sales reached 5.391 billion yuan in 2024, nearing its historical peak of 5.403 billion yuan in 2020, despite a previous decline due to the pandemic [4][6]. Revenue Recovery - In 2020, Lao Gan Ma's revenue peaked at 5.403 billion yuan but fell by 20% to 4.201 billion yuan in 2021, attributed to the pandemic's impact on offline consumption [6][8]. - From 2022 to 2024, Lao Gan Ma's revenue steadily increased from 5.26 billion yuan to 5.391 billion yuan, alleviating market concerns about its performance [11][12]. Marketing Strategy - Lao Gan Ma has adopted a unique approach by not engaging in regular live streaming or influencer marketing, relying instead on natural consumer repurchase [4][13]. - The brand's social media accounts have been inactive, with no significant online marketing efforts, which contrasts with competitors who heavily invest in e-commerce and live streaming [13][15]. International Expansion - Lao Gan Ma has significantly expanded its international presence, growing from 90 countries in 2019 to 160 countries by 2024, with a 30% increase in overseas market revenue in 2023 [15][16]. - The brand's popularity abroad has surged, particularly among non-Chinese consumers, aided by social media trends and endorsements from international celebrities [16][20]. Product Development - Despite perceptions of stagnation, Lao Gan Ma continues to innovate, developing new products and expanding its product line, which includes over 20 new items since 2020 [18][20]. - The brand's pricing strategy remains competitive, with most products priced around 10 yuan, focusing on volume sales to maintain profitability [20][21]. Market Challenges - The article notes that while Lao Gan Ma has found success, it faces challenges in adapting to changing consumer preferences, particularly the rising demand for healthier options in the condiment market [21]. - Competitors like Hu Bang and Chuan Wa Zi are introducing low-fat and zero-fat products, which Lao Gan Ma has yet to address in its product offerings [21].

Core Viewpoint - Lao Gan Ma has achieved a remarkable recovery in revenue, reaching 5.391 billion yuan in 2024, nearly matching its historical peak in 2020, despite a general trend of declining consumption and minimal online marketing efforts [5][13]. Revenue Performance - In 2020, Lao Gan Ma's revenue peaked at 5.403 billion yuan, but fell by 20% to 4.201 billion yuan in 2021 due to the pandemic's impact on offline consumption [8][10]. - From 2022 to 2024, Lao Gan Ma's revenue steadily increased from 5.26 billion yuan to 5.391 billion yuan, alleviating market concerns about its performance [13][14]. Marketing Strategy - Lao Gan Ma has adopted a "lying flat" strategy, avoiding regular live streaming and social media engagement, relying instead on natural consumer repurchase to maintain online sales [5][16]. - The company has ceased updates on its social media accounts since early 2022, indicating a significant shift in its marketing approach [16]. Product Development and Innovation - Despite the lack of marketing, Lao Gan Ma continues to develop new products and expand into overseas markets, with a reported 30% growth in international sales in 2023 [18][19]. - The company has introduced over 20 new products since 2020, including various types of chili sauces, although it has not adapted to the growing demand for healthier options in the market [22][25]. Competitive Landscape - Other brands like Fuling Mustard and Zhongjing Foods have faced challenges in maintaining revenue growth post-pandemic, highlighting the competitive pressures in the condiment market [11][22]. - The pricing strategy for Lao Gan Ma's products remains competitive, with a focus on maintaining high sales volume despite lower profit margins for distributors [24]. International Expansion - Lao Gan Ma has significantly increased its presence in international markets, expanding from 90 countries in 2019 to 160 countries by 2024, driven by growing popularity on social media [18][19]. - The brand's appeal in overseas markets is bolstered by its affordability and versatility, attracting a diverse consumer base, including international celebrities [19].