Core Insights - The 113th National Sugar and Wine Fair will take place from October 16 to 18, 2025, at the Nanjing International Expo Center, with significant preparations underway [1] - The event emphasizes the integration of the "Autumn Sugar Season" activities, showcasing multiple firsts in consumer engagement and city integration [3][4] Event Highlights - The "Autumn Sugar Season" has successfully launched various large-scale consumer activities and integrated resources from supermarkets, restaurants, tourism, and events, creating a "7+70+700" exhibition-city fusion system [4] - Notable activities include a street dance competition, a forest music festival, and a fireworks season, with significant increases in foot traffic and revenue across various commercial areas [4] Economic Impact - The event is expected to drive substantial economic activity, with Nanjing ranking first in travel orders during the National Day and Mid-Autumn Festival holiday, indicating strong consumer interest [4] - Major brands like Yanghe and COFCO have participated, providing a platform for market expansion and direct consumer engagement [4] Security and Logistics - Nanjing's government has prioritized comprehensive security and logistical support for the event, deploying nearly 5,000 security personnel and establishing a multi-department command center [6][7] - A robust transportation network has been developed to ease travel during the fair, including various public transport options and city-wide discounts for attendees [6] Industry Development - The fair aims to create value for the food and beverage industry through a "three finds" approach: finding products, directions, and partners [8] - The exhibition will feature 20,000 square meters of space with 4,000 companies from 40 countries, focusing on innovative, health-oriented, and regionally distinctive products [9][10] Collaborative Opportunities - The event promotes cross-regional collaboration, with a focus on integrating Jiangsu province's resources and enhancing trade opportunities along the Belt and Road Initiative [12] - The concept of a "super friendship circle" is introduced, emphasizing the importance of connections beyond mere transactions, including R&D, capital, and media [11]