展城融合
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市场万花筒丨供给有新意 市场添活力
Ren Min Ri Bao· 2025-10-30 05:34
Core Insights - The 113th National Sugar and Wine Commodity Fair emphasizes "innovation, health, characteristics, and technology," showcasing thousands of innovative products and health foods from over 4,000 companies across more than 40 countries and regions [1] Group 1: Event Overview - The fair features a comprehensive display system with 20,000 square meters of ten thematic exhibition areas and 13 specialty zones [1] - The event includes the "Autumn Sugar Season" model, which integrates "7 thematic activities + over 70 dining brands + over 700 consumption scenarios" to convert exhibition traffic into regional economic growth [1] Group 2: Consumer Engagement - During the event, foot traffic at the Huacai Tiandi area increased by 70% and sales rose by 32% compared to previous periods, demonstrating the fair's impact on consumer spending [2] - The fair promotes rural revitalization and cultural heritage, featuring over a thousand agricultural products from supported counties and integrating local specialties into the exhibition [2] Group 3: Industry Impact - The fair is positioned as a key node for promoting consumption, breaking physical boundaries through "central-local cooperation" and "exhibition-city integration," thus enhancing consumer engagement and stimulating industrial vitality [3]
供给有新意 市场添活力(市场万花筒)
Ren Min Ri Bao· 2025-10-29 22:41
第113届全国糖酒商品交易会近日举办。这届糖酒会紧扣"创新、健康、特色、科技"四大赛道,数万件 创新产品、健康食品与特色农产品首发亮相,与来自全球40多个国家和地区的4000多家企业带来的30余 万种展品,共同为观众带来一场视觉与味蕾的盛宴。 走进本届糖酒会举办地南京国际博览中心,20万平方米的十大主题展区与13个特色专区,构建起全产业 链展示体系。中粮集团"全家福"展区内,从田间到餐桌的健康理念与科技赋能得到集中呈现:智慧体验 空间的机器人售卖、云平台AI观众智能体、"AI健康小屋"等创新场景,不仅展现了未来零售发展趋势, 也为观众带来更有新意的看展体验。中粮屯河番茄公司首发的新品"屯河小金罐"番茄吸引了不少观众的 目光。 新消费带动乡村振兴,助力文化传承。糖酒会上,"桃花盛开的地方——百县千品万家福"专区内,中粮 集团对口帮扶县、吉林粮油展团带来的千余种农副产品备受青睐;山东省安丘市的全程可溯果蔬、非遗 技艺粉丝与南京"食礼秦淮"展区融入《金陵图》元素的特色食品相映成趣;南京市高淳、六合两区超百 家企业更通过专场推介会将"南京产"推向全国市场。 "糖酒会不再只是一场展会,而是成为促进消费的一个重点节点。" ...
第113届全国糖酒会推出展城融合模式 供给有新意 市场添活力(市场万花筒)
Ren Min Ri Bao· 2025-10-29 22:30
Core Insights - The 113th National Sugar and Wine Commodity Fair emphasizes "innovation, health, characteristics, and technology," showcasing thousands of innovative products and health foods from over 4,000 companies across more than 40 countries and regions [1] Group 1: Event Overview - The fair features a comprehensive display system with 20,000 square meters of ten thematic exhibition areas and 13 specialty zones, highlighting the entire industry chain [1] - COFCO Group's exhibition area presents health concepts and technological empowerment, including robot sales and AI-driven experiences, showcasing future retail trends [1] Group 2: Economic Impact - The "Autumn Sugar Season" model integrates seven themed activities, over 70 dining brands, and more than 700 consumer scenarios, converting exhibition traffic into regional economic growth [1] - During the event, the Huacai Tiandi area experienced a 70% increase in foot traffic and a 32% rise in sales, demonstrating the fair's impact on consumer spending [2] Group 3: Cultural and Agricultural Promotion - The fair promotes rural revitalization and cultural heritage, featuring over a thousand agricultural products from COFCO's supported counties and other regions [2] - Local enterprises from Nanjing's Gaochun and Liuhe districts showcased their products through special promotion meetings, aiming to expand the market for "Nanjing-made" goods [2][3]
糖酒会+南京的创新实践,激活行业与城市发展新动能
Zhong Guo Jing Ji Wang· 2025-10-23 07:13
Core Insights - The 113th National Sugar and Wine Products Trade Fair, held in Nanjing from October 16 to 18, introduced the "Autumn Sugar Season" concept, integrating high-quality exhibitions with city resources to create a new model of "exhibition +". This event showcased the value of exhibitions as industry indicators and boosters, successfully merging professional exhibitions with urban development [1][2]. Group 1: Model Innovation - The "Autumn Sugar Season" featured a "7+70+700" activity matrix, including 7 themed events across key Nanjing landmarks, over 70 participating dining brands, and more than 700 consumer scenarios, driving a significant boost in local consumption [2]. - The series of events attracted over 10 million participants and generated direct economic benefits of 10.6816 billion yuan. Hotel occupancy rates reached 92%, with a year-on-year increase of 29.47% in the accommodation sector during the event period [2]. Group 2: Content Innovation - The trade fair focused on industry pain points and trends, establishing a comprehensive empowerment system that emphasized innovation, health, specialty, and technology. It featured dedicated zones for smart manufacturing and health food, promoting the integration of industry upgrades and technology [3]. - The event also included a new channel selection conference, attracting over 1,000 exhibitors and establishing a nationwide procurement network, with 75% of professional attendees coming from outside Jiangsu province [3]. Group 3: Service Innovation - Nanjing's exhibition services were enhanced through a "smart service system" that integrated online and offline experiences, facilitating a seamless business process from pre-event appointments to post-event follow-ups. The digital platform recorded 279,100 visits [3][4]. - The event implemented green practices, achieving full green electricity coverage for the exhibition area and promoting low-carbon operations, setting a benchmark for sustainable development in the exhibition industry [4]. Group 4: Overall Impact - The trade fair attracted 4,027 exhibitors from over 40 countries, showcasing more than 300,000 products and drawing over 400,000 professional visitors, with a customer satisfaction rate of 96.5% [4]. - Over 30 high-profile forums were held, focusing on cutting-edge topics such as AI smart manufacturing, injecting new momentum into the industry [4].
全球超4000家企业汇聚南京 传递食品产业发展新潮流
Shang Hai Zheng Quan Bao· 2025-10-16 18:49
Core Insights - The 113th National Sugar and Wine Commodity Fair was held in Nanjing from October 16 to 18, showcasing over 4,000 enterprises from the sugar and beverage industry, highlighting the event's unprecedented scale and integration of urban resources [1][2] Group 1: Event Overview - The fair featured an exhibition area of 200,000 square meters and included participation from over 4,000 companies, with significant representation from domestic provinces and international exhibitors from 12 countries [2] - Major companies such as Moutai, Yanghe, and COFCO showcased their products, with special events planned to enhance guest experiences [2] Group 2: Innovations and Initiatives - Three major innovative initiatives were introduced to stimulate consumer potential: 1. Integration of the exhibition with city resources, promoting economic growth through themed activities [3] 2. Implementation of low-carbon exhibition practices, focusing on sustainable materials and transportation [3] 3. Emphasis on "new product launches" to connect industry trends and activate consumer markets [3] Group 3: Consumer Trends - The consumption patterns of younger generations (post-90s and post-00s) are shifting towards "immediate enjoyment," with a growing preference for trendy and fashionable products [4] - The "micro-drunk" trend is becoming mainstream, leading to an increase in demand for low-alcohol beverages such as craft beers and pre-mixed cocktails [4] Group 4: Market Projections - The low-alcohol beverage market in China is expected to exceed 70 billion yuan by 2025, with a compound annual growth rate of 30% [5] - The food industry is also undergoing transformations towards high-end, intelligent, and green development, with significant growth in the prepared food sector, which has surpassed 500 billion yuan [6] Group 5: Industry Development Characteristics - The food industry is experiencing advancements in three key areas: 1. Growth in the prepared food sector, enhancing food and dining consumption [6] 2. Integration of biotechnology and information technology, leading to improvements in bio-manufacturing processes [6] 3. Promotion of green and low-carbon practices across the entire supply chain, including production, packaging, and logistics [6]
全国糖酒会在宁举办在即,“展城融合”持续释放城市魅力——
Nan Jing Ri Bao· 2025-10-15 02:32
Core Insights - The 113th National Sugar and Wine Fair in Nanjing is transforming the city into a vibrant festival, extending the traditional exhibition into a city-wide carnival that enhances consumer interaction and economic activity [1][2][5] Group 1: Event and Economic Impact - The event has evolved from a short-term exhibition to a continuous city-wide showcase, creating a "super exhibition hall" without physical boundaries, which leads to sustained economic benefits [2] - The integration of various activities, such as sports and cultural events, has significantly boosted local commerce, with notable increases in foot traffic and revenue across multiple districts [5][6] - The 2025 Nanjing International Auto Show and the 2025 Nanjing RV Exhibition attracted approximately 208,000 visitors, generating total orders worth 1.517 billion yuan, with over 80% of the showcased vehicles being new energy models [3] Group 2: Consumer Engagement and Experience - The diverse activities, including pop-up events and art festivals, cater to various consumer preferences, enhancing the shopping experience and driving sales across different age groups [4][6] - The "Mido Music Festival" attracted over 60,000 attendees, generating revenue exceeding 35 million yuan, while the "Garden Expo Fireworks Season" saw a 16% increase in visitor numbers [7] Group 3: Cultural and Community Integration - The "Autumn Sugar Season" has successfully merged industrial events with cultural celebrations, transforming the city into a festive environment that engages both residents and tourists [6][9] - The event serves as a platform for promoting Nanjing's business environment and investment opportunities, with numerous industry matchmaking events scheduled during the season [11]
金秋到南京来“吃糖”
Qi Lu Wan Bao· 2025-10-09 06:19
Core Insights - The 113th National Sugar and Wine Fair will take place from October 16 to 18, 2025, at the Nanjing International Expo Center, with significant preparations underway [1] - The event emphasizes the integration of the "Autumn Sugar Season" activities, showcasing multiple firsts in consumer engagement and city integration [3][4] Event Highlights - The "Autumn Sugar Season" has successfully launched various large-scale consumer activities and integrated resources from supermarkets, restaurants, tourism, and events, creating a "7+70+700" exhibition-city fusion system [4] - Notable activities include a street dance competition, a forest music festival, and a fireworks season, with significant increases in foot traffic and revenue across various commercial areas [4] Economic Impact - The event is expected to drive substantial economic activity, with Nanjing ranking first in travel orders during the National Day and Mid-Autumn Festival holiday, indicating strong consumer interest [4] - Major brands like Yanghe and COFCO have participated, providing a platform for market expansion and direct consumer engagement [4] Security and Logistics - Nanjing's government has prioritized comprehensive security and logistical support for the event, deploying nearly 5,000 security personnel and establishing a multi-department command center [6][7] - A robust transportation network has been developed to ease travel during the fair, including various public transport options and city-wide discounts for attendees [6] Industry Development - The fair aims to create value for the food and beverage industry through a "three finds" approach: finding products, directions, and partners [8] - The exhibition will feature 20,000 square meters of space with 4,000 companies from 40 countries, focusing on innovative, health-oriented, and regionally distinctive products [9][10] Collaborative Opportunities - The event promotes cross-regional collaboration, with a focus on integrating Jiangsu province's resources and enhancing trade opportunities along the Belt and Road Initiative [12] - The concept of a "super friendship circle" is introduced, emphasizing the importance of connections beyond mere transactions, including R&D, capital, and media [11]
第114届全国糖酒会将于明年3月26日举办
Bei Ke Cai Jing· 2025-08-27 15:05
Core Insights - The 114th National Sugar and Wine Fair will be held in Chengdu from March 26 to 28, 2026, utilizing the entire West Expo City and Century City venues to expand the range of exhibits [1] - The 112th National Sugar and Wine Fair in spring featured over 6,600 domestic and international exhibitors from more than 50 countries and regions, along with 213 promotional consumption activities [1] - The upcoming fair aims to enhance its role as a core platform for promoting consumption, facilitating circulation, and boosting the industry, while striving to become the most influential exchange and cooperation platform in the global food and beverage industry [1] Industry Developments - The fair will continue to innovate the "exhibition-city integration" model, reinforcing its development direction as a "transaction platform, brand catalyst, city revenue generator, industry barometer, and public festival" [1] - The event is positioned to further elevate its platform capabilities and international influence within the food and beverage sector [1]
第113届全国糖酒会将于10月在南京举办
Zhong Guo Jing Ji Wang· 2025-08-14 07:06
一、谋人和。首次"拉网式"邀约40万专业观众 为确保专业买家规模及质量,全国糖酒会历史上第一次对全国219个重点食品批发市场、超22万户核心 买家进行"拉网式"地推邀约。同时,组织山姆、盒马鲜生、胖东来、苏果等700余家知名终端买家组团 逛展,并联合20余个国家驻华使馆及国际商协会,邀请东南亚、非洲、欧洲等重点出口市场的海外采购 商组团参会。预计将有超过40万人次专业观众到会采购,为交易规模提供坚实支撑。 在"拉网式"邀约基础上,本届秋糖还筛选出华东超2万家核心商户,建立买家社群并组织定向采购活 动。同时,还通过糖酒会大市场联盟、进出口联盟等自有采购商组织和中国食品工业协会、中国酒类流 通协会等国家级行业协会,组织多个高规格买家团到会采购。 此外,本届秋糖在观众邀约方面还将实现三大创新:突破时间限制,推出线上预对接模式。参展企业通 过全国糖酒会"云平台"提前上传产品信息与合作需求,"云平台"根据智能匹配实现产销两端"展前预沟 通",提升现场对接效率。突破空间限制,打造"国货出海"新模式。组织"全国糖酒会出口专题对接 会",集结哈萨克斯坦、德国、泰国等7国买家采购团,助力企业跨区域精准对接。突破模式限制,推出 ...
好一个美丽的秋糖会
Qi Lu Wan Bao· 2025-08-13 02:18
第113届全国糖酒会将于2025年10月16日至18日在南京国际博览中心举办,自9月下旬起,配套举办的"秋糖季"系列展城融合促 消费活动也将在南京全市范围全面展开。8月12日上午,第113届全国糖酒会新闻发布会在南京市新闻发布厅顺利举办,全国糖 酒会组委会常务副主任,中粮糖业董事长李明华发布第113届全国糖酒会筹备情况和亮点;南京市政府党组成员、副市长许峰介 绍南京食品饮料产业发展和展城融合情况;全国糖酒会组委、市商务局、市文旅局、市投促局、市体育局、市贸促会围绕各自 筹备工作情况答记者问。 自1月16日宣布今年秋糖将在南京市举办以来,本届糖酒会筹备已近7个月,在时间酝酿下,这颗即将成熟的"秋糖"正不断积攒 亮点,将为十月金陵带来馥郁甜香。 "新秋糖"的首次亮相,"新"在何处? 据全国糖酒会组委会常务副主任、中粮糖业董事长李明华介绍,第113届全国糖酒会将积极探索展会与城市联动、线上与线下联 动、B端交易与C端场景联动、平台经济与流量经济联动,力争做到既是"行业盛会",又是"城市节日",并以展会助力区域经济 发展。 一、谋人和。首次"拉网式"邀约40万专业观众 为确保专业买家规模及质量,全国糖酒会历史上第一次 ...