Group 1 - The 113th National Sugar and Wine Products Trade Fair has commenced in Nanjing, marking a significant event in the food and beverage industry [1][3] - The fair has evolved over 70 years into a globally influential comprehensive exhibition, with this year's theme being "Exhibition-City Integration, Win-Win Production and Sales" [3][5] - The event is part of the "Autumn Sugar Season," symbolizing a continued partnership between the National Sugar and Wine Fair and the historical city of Nanjing [3][5] Group 2 - China National Cereals, Oils and Foodstuffs Corporation (COFCO) has emphasized its long-standing collaboration with the industry, highlighting innovation and adaptation over the years [5] - A memorandum of cooperation was signed between the fair's organizing committee and several associations, aiming to enhance the fair's role in launching new products and leading trends in the food, catering, and liquor sectors [6]

Core Insights - The 113th National Sugar and Wine Fair will take place from October 16 to 18, 2025, at the Nanjing International Expo Center, with significant preparations underway [1] - The event emphasizes the integration of the "Autumn Sugar Season" activities, showcasing multiple firsts in consumer engagement and city integration [3][4] Event Highlights - The "Autumn Sugar Season" has successfully launched various large-scale consumer activities and integrated resources from supermarkets, restaurants, tourism, and events, creating a "7+70+700" exhibition-city fusion system [4] - Notable activities include a street dance competition, a forest music festival, and a fireworks season, with significant increases in foot traffic and revenue across various commercial areas [4] Economic Impact - The event is expected to drive substantial economic activity, with Nanjing ranking first in travel orders during the National Day and Mid-Autumn Festival holiday, indicating strong consumer interest [4] - Major brands like Yanghe and COFCO have participated, providing a platform for market expansion and direct consumer engagement [4] Security and Logistics - Nanjing's government has prioritized comprehensive security and logistical support for the event, deploying nearly 5,000 security personnel and establishing a multi-department command center [6][7] - A robust transportation network has been developed to ease travel during the fair, including various public transport options and city-wide discounts for attendees [6] Industry Development - The fair aims to create value for the food and beverage industry through a "three finds" approach: finding products, directions, and partners [8] - The exhibition will feature 20,000 square meters of space with 4,000 companies from 40 countries, focusing on innovative, health-oriented, and regionally distinctive products [9][10] Collaborative Opportunities - The event promotes cross-regional collaboration, with a focus on integrating Jiangsu province's resources and enhancing trade opportunities along the Belt and Road Initiative [12] - The concept of a "super friendship circle" is introduced, emphasizing the importance of connections beyond mere transactions, including R&D, capital, and media [11]