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餐饮与零售跨界融合
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零售餐饮跨界融合成行业新趋势
Mei Ri Shang Bao· 2025-12-09 22:16
Group 1 - The core viewpoint of the articles highlights the increasing popularity of hot pot in supermarkets, driven by various major brands launching "hot pot seasons" and integrating dining experiences into retail spaces, appealing particularly to younger consumers [1][2] Group 2 - Major supermarket brands like Hema, Yonghui, and Metro are actively enhancing their hot pot offerings, with Hema focusing on regional specialties, Yonghui offering high cost-performance options, and Metro providing a wide range of over 400 hot pot products [1] - The hot pot model in supermarkets is favored by young consumers due to its cost-effectiveness and emotional value, with an average spending of 70-80 yuan per person, significantly lower than traditional hot pot restaurants [2] - The integration of dining and retail is becoming a two-way trend, with supermarkets extending into dining and restaurant brands adopting retail strategies, indicating a future where the fusion of these sectors will deepen [2]