Core Insights - The founder of Xibei Catering, Jia Guolong, has cleared multiple social media accounts, raising concerns about the company's current status and public relations efforts [3][5][9] - Xibei's annual revenue is reported to be 6.2 billion [3] Group 1 - Multiple social media accounts associated with Xibei, including "Xibei Xiaomian Village Official Flagship Store" and "Xibei Official Release," show no content available [3][5] - Jia Guolong's social media presence has been significantly reduced, with only one public video remaining, which discusses the growth history of Xibei [3] - The company has faced backlash for its recent public relations efforts, including a controversial article that was criticized and subsequently deleted [9] Group 2 - Customer service representatives at Xibei were unaware of the situation regarding the cleared social media accounts [5] - The official Weibo account of Jia Guolong remains active, with the last post being a New Year greeting [3] - Previous content from Xibei's official accounts has been criticized for being overly theatrical and has also been deleted [9]

Core Viewpoint - The incident involving a video from Xibei, where a store manager recounts a story about a customer offering a house in exchange for a bowl of soup, has sparked significant public backlash and is being labeled as a "disastrous PR" move [2][8]. Group 1: Incident Details - The video features Liu Mouxia, a former manager at Xibei's Beijing store, sharing a story about a customer from Inner Mongolia who offered her a one-bedroom apartment in Beijing after multiple visits to the restaurant [4]. - The narrative has been criticized by netizens, with comments highlighting the implausibility of the story and questioning the timeline of Liu's employment at Xibei [4][5]. - The video was originally posted on Xibei's official WeChat account, which serves as a platform for employee interaction and showcasing the company's culture [5]. Group 2: Customer Engagement Activities - Recently, Xibei launched a promotional campaign called "Xibei Treats You to Dinner," offering customers a 100 yuan dining voucher for in-store purchases, which can be used at any Xibei location [7]. - Reactions to this campaign have been mixed, with some customers appreciating the offer while others speculate it may be a strategy to alleviate inventory pressure [7]. - A representative from Xibei clarified that the initiative is meant to thank loyal customers and denied any claims regarding inventory clearance, emphasizing strict waste management practices within the company [7].