Core Viewpoint - The article discusses the sudden rise in popularity of the "Jia County Halu Noodles" industry following a public incident involving a restaurant, highlighting its potential for growth and the local government's efforts to promote it [3][4]. Industry Overview - Jia County, with a population of less than 500,000, has around 300 businesses related to the Halu Noodles industry, generating an annual revenue exceeding 500 million yuan [4][5]. - There are over 200 restaurants in Zhengzhou that feature Jia County Halu Noodles, with an additional 200 establishments offering similar dishes without the Jia County branding [4]. Product Characteristics - Jia County Halu Noodles is a traditional dish with a history of over a thousand years, made from high-quality wheat flour and a rich broth of beef, lamb, and various spices, known for its unique flavor and texture [5]. Market Expansion - The local government is exploring industrial processing and e-commerce channels for Halu Noodles, with annual sales of processed products exceeding 50 million yuan [6]. - Efforts are being made to learn from the beef noodle industry in Gansu and Qinghai to enhance the development of Jia County Halu Noodles [6]. Cultural Integration - The local government aims to integrate traditional dining culture with tourism and historical preservation, promoting the "Six Culinary Wonders" of Jia County as a new cultural brand [6].