Core Insights - The Vice President of Public Relations at Xibei, Song Xuan, has resigned due to personal development reasons, as confirmed by the founder, Jia Guolong [1][7] - Jia Guolong emphasized that all final decisions are made by him and not influenced by external parties or Song Xuan, who he previously supported in his entrepreneurial endeavors [4][10] - Xibei will close 102 stores, accounting for approximately 30% of its total outlets, affecting around 4,000 employees, primarily in first and second-tier cities [5][11] Summary by Sections Leadership Changes - Song Xuan has left Xibei, citing personal development as the reason, and expressed gratitude towards the company and its founder [1][7] - Jia Guolong acknowledged the pressure Song faced during recent events and reiterated his commitment to support him in future endeavors [4][10] Company Operations - Xibei is set to close 102 stores, which will be completed in the first quarter, with a focus on fulfilling customer commitments before shutting down certain locations [6][11] - Employees affected by the closures will receive their full wages, and customers with stored value cards can use them at other locations or request refunds [6][11] Brand and Public Relations - Jia Guolong defended the company's approach to public relations, stating that Xibei focuses on customer service and product quality rather than traditional PR tactics [5][11] - He highlighted the company's commitment to authenticity and sincerity as the best form of public relations, rejecting negative perceptions about their products [11]

Core Viewpoint - The departure of Song Xuan, the Vice President of Public Relations at Xibei, is confirmed by Chairman Jia Guolong, who emphasizes that the decision-making ultimately rests with him and not with Song or their partner, Hua Yu Hua [3][10]. Group 1: Departure of Song Xuan - Song Xuan has left his position at Xibei, which occurred prior to recent statements made by Jia Guolong on social media [1][10]. - Jia Guolong acknowledges the pressure Song faced during a public relations crisis last year and expresses support for his future endeavors [3][13]. Group 2: Company’s Public Relations Strategy - Jia Guolong claims that Xibei lacks a formal public relations strategy, stating that he had no social media presence before the crisis and only recently regained access to his account [6][14]. - He asserts that Xibei's approach focuses on customer service and food quality rather than public relations, emphasizing transparency and honesty in operations [14][15]. Group 3: Store Closures - Xibei plans to close 102 stores nationwide as part of its response to the ongoing challenges faced by the company [10][14].